Recommended KOEDO KURARI
In "Meiji Storehouse" local products and souvenirs are on sale.
Overview
Commercial complex renovated from old sake breweries registered as a tangible cultural asset, constructed between Meiji and Showa Eras. Facilities consist of "Meiji Storehouse" for local souvenirs, "Taisho Storehouse" for local feast and "Showa Storehouse" for the sales of local vegetables etc.
Issues/Themes
To realize facilities visited by both locals and tourists, by developing the appeal of the town of Kawagoe, and of the breweries that have history of more than 120 years.
Space Solution/Realization
We have presented a total branding concept including floor layout (by inviting renowned local stores or by developing merchandising plan), interior design, corporate identity & visual identity design (logo, shop tools etc.). Commercial facilities not only visited by tourists but used daily by locals have been realized by integrating modern and urban taste.
- Client
- Machizukuri Kawagoe
- Services Provided
- Development Consulting, Merchandising Planning, Design, Layout, Shop VI & Application Design
- Our Team
- Project Management : SATO Tatsuya
Creative Direction : OMINO Takashi
Merchandising Planning : MIYAJI Rumi
Design, Layout : KAMIGAICHI Taisuke, HASUMI Junichi, TACHIKAWA Miwa, SATO Atsushi, TAKAHASHI Kenji, KATO Masahito
Equipment Layout : KIKUCHI Hidehito
- Awards
- Display Design Award 2011, The 45th Sign Design Award , JCD Design Award 2011BEST100
- Location
- Saitama, Japan
- Open
- October, 2010
- Website
- http://www.machikawa.co.jp/
- Space Types
- Commercial Spaces
- Services Provided
- Design, Layout Project Management Research, Planning
Old sake breweries registered as a tangible asset have been renovated.
In "Taisho Storehouse" local feast can be enjoyed.
In "Showa Storehouse" local vegetables and prepared dish are on sale.
Photo: Nacasa & Partners
The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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