Past Contests

Theme

Experience

Judging Criteria

1. Ability to grasp the theme

A design that is both stylish and efficient

2. Empathy with the times

Does it fit with modern lifestyles?

3. How to perceive value

The attitude of capturing the value of the world with one's own eyes and communicating it

Recruitment details

As onlineization accelerates, real spaces are becoming more focused on experiences.
In the coming age, you will be able to feel valued, empathize, and feel fulfilled.
What kind of real space can you experience this "Experience"?
Please submit designs or ideas that answer these questions.

Judges

Adastria Co., Ltd.
Alpen Co., Ltd.
Creators' NEXT Co., Ltd.
Jamo associates
JR West Japan SC Development Co., Ltd.
Starbucks Coffee Japan Co., Ltd.
Nippan Group Holdings Co., Ltd.
Kentucky Fried Chicken Japan Ltd.
Nomena Co., Ltd.
Mitsui Fudosan Co., Ltd.
UNITED ARROWS LTD.
LINE Inc.
Royal Holdings Co., Ltd.
Workman Co., Ltd.
TANSEISHA Co., Ltd.

Grand Prize

Title

Appa Rail

Award Winners

Takahashi Mukai/ Imai Kentaro Architectural Design Office

concept

There are a certain number of people who are not good at fashion, such as finding it troublesome to look for clothes, not knowing what suits them, or not wanting to be talked to by store clerks. Inspired by this gap in customer base, we thought of a space where people can try on a variety of clothes without walking around and without feeling the eyes of store clerks. Therefore, we proposed a space where clothes flow automatically into the fitting rooms. First, we set up several types of fitting rooms and introduced a hanger rail system. This allows a variety of clothes to flow into each fitting room. As a result, it will be a new entertainment space where people can not only try on clothes without worrying about the eyes of others, but also enjoy the experience of coordinating fashion with friends.

Excellence Award

Title

Milk bathhouse

Award Winners

Kenta Kimura / Adar Co., Ltd.

concept

Combining a "milk specialty store stand" with a public bath, we propose a new style of public bath with a milk theme. Since ancient times, hot water and dairy products have been a good combination, beloved by people and bringing great benefits to beauty and health. By focusing on the "comfort after a bath" rather than the "comfort of soaking in the bath," we will create a place of relaxation for local people. By using this public bath after dinner or before going to bed, you can relax and rejuvenate your mind and body, enjoying a sweet and comfortable end to a special day.

Student Awards

Title

Drive Garage

Award Winners

Hideshima Shun
/ Kitakyushu City University Graduate School

concept

I usually visit home improvement stores to buy materials, and in the covered semi-outdoor space before entering the store, I often see elderly farmers and elderly people who enjoy gardening as a hobby. On the other hand, it seemed to me that young people and middle-aged people did not use it much. I thought that this space could be a good place if more people paid attention to it by selling plants and fertilizer. So I proposed a building like a giant garage where you can enjoy shopping in your car, surrounded by a generous roof that eliminates the boundary between inside and outside the semi-outdoor space you enter from the outside.

Special Jury Award

Title

Letter Workshop Dear

Award Winners

Tojo Yuri / Utsunomiya University

concept

Message cards for birthdays and anniversaries, New Year's cards, summer greetings, exchanging letters between friends. In the past, handwritten letters and postcards were the mainstream way to send messages to others. However, as paperless and digitalization progressed, communication has shifted to email and social media, which take less time and effort. In an age where you can send emails, calls, and gifts with just a smartphone, we want people to have the experience of "delivering their thoughts to others by handwriting" on special days, which makes use of their individuality and warmth. Therefore, we propose a space where you can create and mail a completely original letter just by visiting.

Title

Next-generation train retail

Award Winners

Group Name: KG Line
Rin Morioka, Ko Utsumi, Eijun, Sakino Shiraishi
/ Miyashita Seminar, Kokugakuin University

concept

Digital signage inside the train will display real-time advertisements from retailers and restaurants along the line. On the train, passengers can access discount and bargain information based on the store's sales situation for that day, and the process from reservation to payment will be completed seamlessly. After disembarking, passengers can smoothly pick up and use products and services at stores around the station. In addition, the signage will be equipped with AI cameras to display content that matches the attributes of passengers. This will turn the boring travel time on the train into "value time." It will also realize a new purchasing experience that links the train to commercial facilities, and OMO from smartphones to physical stores.

Title

A cafe where you can try on tableware - WEAR CAFE -

Award Winners

Kinoshita Maria / Kuwasawa Design School

concept

The concept of this piece is "a café where you can find tableware that suits you in the same way you try on clothes or shoes." We designed a space that adds value to the everyday act of "eating" and delivers the experience of new encounters. This café also has a space for displaying tableware, and if you find any tableware that catches your eye, you can order it at the counter along with your meal. By actually eating with the tableware, you can check the compatibility, and if there is something you like, you can purchase it right away.

Title

yosonchi

Award Winners

Hodaka Suzuki / Graduate School of Engineering, Kogakuin University

concept

At "yosonchi," various "slightly better products" are displayed as if someone were living there. By staying freely in the "other person's home"-like space, customers can have a real experience of using the products on display. Just like when you go to a friend's house and see something in their house that you think is nice and you want it, the casual yet extraordinary experience of visiting and spending time in a stranger's house can give you real insights that you don't get in your everyday life and provide hints for a richer life.

Title

Matching fitting rooms

Award Winners

Yui Ishii / Chuo University

concept

We live in an age where shopping can be done easily with the push of a button. But the reason people still go out of their way to visit stores is to enjoy "unexpected encounters." In this proposal, we consider a new fitting room that provides just that experience. Each fitting room is set out with pre-selected clothes that match different coordination styles, such as "casual," "feminine," and "boyish." Users can enjoy discovering unexpected clothes and casually try them on. This is a "matching fitting room" that creates an exciting experience of new encounters.

Title

A reuse shop that buys stories

Award Winners

Ryoka Tsuchiya / Graduate School of Shinshu University

concept

Now that we are surrounded by an abundance of all kinds of things and can get what we want anywhere, anytime, story consumption, which finds value in the stories and backgrounds of things, is spreading. These stories create a wave of empathy through social media, but the experience of actually holding the item in your hands is becoming more and more remote. Therefore, we propose a real store where people who have actually seen the product can experience sharing the story in real time. The items sold in this store are second-hand goods, each with its own unique story, and the products and stories are displayed on an equal footing.

Title

Drive Garage

Award Winners

Shun Hideshima / Graduate School of Kitakyushu City University

*Won both the Student Award and the Student Prize

concept

I usually visit home improvement stores to buy materials, and in the covered semi-outdoor space before entering the store, I often see elderly farmers and elderly people who enjoy gardening as a hobby. On the other hand, it seemed to me that young people and middle-aged people did not use it much. I thought that this space could be a good place if more people paid attention to it by selling plants and fertilizer. So I proposed a building like a giant garage where you can enjoy shopping in your car, surrounded by a generous roof that eliminates the boundary between inside and outside the semi-outdoor space you enter from the outside.

Title

Town of blocks

Award Winners

Daichi Hatsumura, Suzu Kiyooka, Kaori Matsunaga
/ Sato Sogo Keikaku Co., Ltd.

concept

Visual play is observing things and imagining them as something different using free imagination. Now that it has become a little difficult to get in touch with objects closely, we propose a new set of blocks that allows you to interact with objects in your own way through visual play and to create the space yourself. The 29 blocks will be used as furniture, a plaza or a shop through people's imagination. The space that is piled up in this way creates a home for various people and things, and is constantly changing. While looking at clothes, you might suddenly come across a beautiful painting, or be drawn in by the aroma and buy a coffee. It is a place of living encounters where such stories overlap.

Title

Roadside Shopping Street

Award Winners

Sota Itoigawa and Takumi Ikeda / Nihon University

concept

With the spread of mobile phones, telephone booths have become buried in the everyday landscape and are disappearing as if they have outlived their usefulness. We are reviving telephone booths, whose demand is declining, as commercial spaces. As the online world advances, chance encounters with stores and products have decreased, and it has also become more difficult to start new businesses. For this reason, we believe that we are moving away from an era in which consumers go to stores and into an era in which stores approach consumers. Therefore, we propose a new commercial space that is closer to everyday life, taking advantage of the potential of telephone booths, such as the casualness of being able to drop in and the ease of preparation required to get started.

*Affiliation as of 2024