Recommended Dyson Demo Flagship Omotesando

Shopfront. Screen images appealing to outside and Dyson cleaner bollards at entrance as eyecatch.


Overview

Opened as the very 1st Dyson flagship store in the world. Retail store directly run by Dyson. Objective to offer customers to experience Dyson's perspective of the world and their new technologies. Equiped for pre-launch product display, its technology introduction and in-person experience as well.

Issues/Themes

Our challenge was, corresponded to the branded store design provided by Dyson headquarters (located in the UK), to select the locally-compliant materials and fabrication methods as the local architect and realize the store with high designability as retained their brand image.

Space Solution/Realization

Materials were picked out not only within Japan but also from all over the world. The locally-compliant treatments, processing and manufacturing methods were studied and reviewed to achieve the Headquarters' design image. Throughout the intensive meetings with the HQ's assigned designers and technical engineers, the store was built up as an eligible one as Dyson brand "outputter".

Client
Dyson K.K.
Services Provided
Production, Construction
Our Team
Project Management: UCHIDA Takuya, ONOZAWA Toru
Overseas Communication: INAGAWA Atsuko
Production, Construction: YAMASHITA Yusuke, IMAI Toshiji
Location
Tokyo, Japan
Open
April, 2015
Website
http://www.dyson.co.jp/dyson-store.aspx

Simple interior space surrounded by screen images, offering experiences of Dyson technologies.

Various floor arrangement such as carpet and tatami in the store center for experiencing with Dyson cleaners.

Photo: Nacasa & Partners


The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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