Tanseisha is launching the "CaMbrIan project" to expand new possibilities in space through digital technology.
The "CaMbrIan project" is an independent practical project in which young creators from Cross Media Innovation Headquarters (Cross Media Innovation Center), a specialized team that maximizes and optimizes the value of spatial experiences, collaborate with external partners to create new "experiential value" for the market.
The Cambrian period is thought to have been a time when organisms with forms unimaginable today appeared explosively on Earth, potentially increasing biodiversity.
Likening it to the Cambrian period, now that the COVID-19 pandemic has brought about major changes in society and a shift in the meaning of space, Tanseisha too would like to challenge itself in order to evolve further, expanding the new possibilities of space.
Three pillars of the project
1. Experiments and demonstrations of digitally transforming space
-We will use the Tanseisha office as a testing ground to take on a variety of challenges.
2. Accelerating the promotion of alliances
- We will collaborate and co-create with external partners to promote open innovation.
3. Developing and strengthening in-house human resources
- We will promote projects with young creators at the forefront and nurture the next generation of talent.
As the first step of the project, we planned and produced "AIR Air Hockey," a digital sport that utilizes sensors and projection mapping.
We will be taking on the challenge of creating a new communication experience in the office by utilizing the big table at our headquarters, Creative Meets.
*In order to prevent the spread of COVID-19, we ask that you refrain from visiting our office without an appointment in order to view or experience this initiative.
Related information
・Foundation of value creation > The ability to create moving experiences through technology
Please note that this may be subject to change without prior notice.