Danshosha will be holding the first ever "Cho Bunkasai 2023," an event to present the results of research activities in a "self-practice project" led by young employees who are expanding the possibilities of space through digital technology and ideas, for three days from Wednesday, December 13th to Friday, December 15th, 2023, at "Creative Meets" within Danshosha's headquarters and at "Konan Lab Mark Three [Mk_3]" near the headquarters.
Tanseisha's "Independent Practice Project" is an initiative to create new "experiential value" in the market, in collaboration with external partners, led by young employees of Cross Media Innovation Headquarters (Cross Media Innovation Center), a specialized team that maximizes and optimizes the value of spatial experiences. This time, we have gathered together various solutions that combine ideas with equipment and systems from a wide range of fields and shaped research activities that expand digitally, and planned "Cho Bunkasai 2023" as a place for everyone to experience them.
As society undergoes major transformation and the meaning of space changes, Tanseisha will also strive to evolve further, taking on new challenges and expanding the new possibilities of space.
Details of the content that can be experienced at this event will be announced at a later date.
*As there are preparations and arrangements to be made, please be sure to make an arrangement with one of our staff members in advance before visiting our office.
What is the “Independent Practice Project”?
Tanseisha's Cross Media Innovation Headquarters aims to create customer experience value by combining real space and digital technology. The "Independent Practice Project" has been promoted since 2021 by young employees of Cross Media Innovation Headquarters who think independently and take action with their own hands, with three objectives: "Experiment and demonstration of digital transformation of space," "Accelerated promotion and development of alliances," and "Development and strengthening of in-house human resources."
In January 2022, the first part of this project was announced: "AIR Air Hockey®," a digital sport that utilizes sensors and projection mapping. As the COVID-19 pandemic has led to a shift to teleworking and a lack of communication has become a hot topic, we planned a new communication experience that can be enjoyed "contact-free" in the office, utilizing the big table installed at our headquarters, Creative Meets. We presented it both inside and outside the company as a new solution that is in touch with society.
*Right: AIR Air Hockey®. The divisional tournament was also a big success.
<Three pillars of the “Independent Practice Project”>
- 1. Experiments and demonstrations of digitally transforming space
Using Tanseisha's office as a testing ground, we will undertake various challenges and, incorporating feedback from users who experience them, turn ideas into reality to create new value in the space.
- 2. Accelerating and developing alliances
We will develop new external partners and use this project as a trial forum before participating in actual cases, actively engaging in collaboration and co-creation, and promoting open innovation.
- 3. Developing and strengthening in-house human resources
The project will be driven by young employees, and will also be used as an opportunity to pass on the technical skills of senior employees and develop the next generation of talent.
Overview of "Super Cultural Festival 2023"
| Date and Time | Wednesday, December 13, 2023 - Friday, December 15, 2023 10:00-17:00 |
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| place | ・ TANSEISHA Co., Ltd. Head Office/Shinagawa Season Terrace 19F, 1-2-70 Konan MINATO CITY Tokyo ・ Konan Lab Mark Three [Mk_3] (LAB, STUDIO) / Warehouse Konan 2F, 3-4-27 Konan MINATO CITY, Tokyo
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| Announcement contents (planned) | Experiential content that utilizes AR and surround sound, and participatory media art pieces generated in real time. |
Comment from Masato Wakamatsu (Director Cross Media Innovation Headquarters TANSEISHA Co., Ltd.)
Based on the spatial creation know-how that Tanseisha has cultivated over the years, Cross Media Innovation Headquarters pursues the possibilities of space by combining technology, ideas, diverse personalities and expertise to create moving experiences that move people's hearts. Through the first-ever "Cho Bunkasai 2023," which will be held as a venue for a comprehensive presentation of daily results, we will further accelerate our research activities aimed at improving the value of spatial experiences. Please look forward to future activities from Cross Media Innovation Headquarters.
Related information
Foundation of Value Creation > The Ability to Create Moving Experiences with Technology
Please note that this may be subject to change without prior notice.