Tanseisha, Enoshima Electric Railway Co., Ltd. (Enoshima Electric President and Chief Executive Of cer), and Mitsui Chemicals, President and Chief Executive Of cer (Mitsui Chemicals) will begin test operations on August 31, 2024, to install Posica® Kukkiri™ film on the windows of some trains. The film reduces glare from the sun while making the scenery appear more vivid. The aim is to improve the in-train experience for customers.
Posica® Kukkiri™ film, developed through a collaboration between Tanseisha and Mitsui Chemicals, is a window film based on the concept of "changing the world in a positive and beautiful way," and has the effect of making the scenery, such as the ocean and blue sky, appear more vivid while reducing the glare of sunlight. It has been used in a variety of spaces, but has been particularly well-received in the windows of hotels and restaurants with great views, so this time it was tested on a vehicle for the first time.
During the test on the Enoshima Electric Railway, passengers will be able to experience how the vividness and glare of the scenery seen from the train windows changes compared to normal windows. We will continue to conduct test runs with the aim of providing a more vivid view of everyday scenery and a more comfortable interior space.
News Release
Overview of test operation
During this test run, Posica® Clear™ film will be applied to some of the windows of the test train, the 500 series. Customers who board the test train will be able to compare windows with and without Posica® Clear™ film. In addition, a questionnaire survey will be conducted for a limited time regarding the difference in how the scenery seen through the windows looks and feels.
Trial operation period: Approximately one year from Saturday, August 31, 2024 *This may end earlier.
Test vehicle: 2 sets of 500 series
*Please note that this is not available for vehicles other than the 500 series. Also, please note that the service is not available on days when the vehicle is not in operation due to inspection, etc.
For information on vehicle operation, please see the "Train Location Information" on the Enoshima Electric Railway website on the day of your trip.
Contents: Test installation of Posica® Kukakiri™ film on one window per car, with one window coated with film and one without film lined up on the left and right
Roles of each company
| Enoshima Electric Railway Co., Ltd. |
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|---|---|
| TANSEISHA Co., Ltd. |
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| Mitsui Chemicals, Inc. |
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What is Pozica® Clear™ Film?
This window film uses the "Kukkiri™ Dye" technology developed by Mitsui Chemicals to selectively block yellow light, making the scenery seen through the film appear natural while still showing vivid colors.
The brand name embodies our hope that by looking at the world through Posica® Clear™ film, people will become brighter and more positive.
By applying Posica® Clear™ film to windows, the colors of the blue sky, ocean, green trees, red flowers, etc. appear deeper and more vivid, and the clouds floating in the blue sky appear whiter. It has the function of preventing glass from shattering and blocking 99% of UV rays, protecting the interior while providing a richer spatial experience.
Posica® Clear™ film is sold by Mitsui Chemicals Fine Co., Ltd., a wholly owned subsidiary of Mitsui Chemicals.
<Mitsui Chemicals Fine Posica® Clear™ Film Sales Page:
https://www.mkf.co.jp/development/posica＞
＜Tanseisha Posica® Clear™ Film Introduction Page:
https://www.tanseisha.co.jp/solution/closeup/posica＞
Visual effects of Pozica® Clear™ Film (image)
Survey campaign details
The first 150 people to board a test train (500 series) equipped with Pojica® Clear™ film and participate in a questionnaire survey will receive an original Hi-Chew (grape flavor, not for sale) printed with Enoshima Electric Railway's official character, Enon-kun.
・Campaign period: Thursday, September 12, 2024 to Monday, November 11, 2024
How to participate: Scan the two-dimensional barcode on the advertisement posted inside the test train (500 series) and answer a questionnaire
*Please note that this is not available on vehicles other than the 500 series.
How to receive: Present the survey response receipt screen at the cash register of the Enoshima Electric Railway Goods Shop listed below.
| Enoshima Electric Railway Goods Shop Fujisawa | Business hours: 9:00～19:00 | 21-1 Minami Fujisawa, Fujisawa City, Kanagawa Prefecture (Alight at Enoshima Electric Railway Fujisawa Station) |
|---|---|---|
| Enoshima Electric Railway Goods Shop | Business hours: 10:00～18:00 | 1-8-5 Katase Kaigan, Fujisawa City (Alight at Enoshima Station on the Enoshima Electric Railway) |
| Kotonoichi Kamakura | Business hours: 10:00～19:00 | Enoshima Electric Railway Kamakura Station Concourse (You cannot enter from outside the station.) |
*Original Hi-Chew is available in limited quantities. We apologize if it is out of stock.
Please note that this may be subject to change without prior notice.