The "JR WEST Parade Train," for which we helped create the space, won the Grand Prix at the "DIGITAL SIGNAGE AWARD 2025."
The Digital Signage Awards are organized by the Digital Signage Consortium, a general incorporated association, with the aim of further revitalizing the digital signage market. In 2025, one Grand Prix and ten Excellence Awards were selected and awarded from among the digital signage works submitted to the public.
This award is a great encouragement to all involved in creating the space, including our designers. We would also like to thank the client who gave us this opportunity, and everyone who helped us along the way.
We will continue our efforts to create rich spaces so that we can contribute to our customers' businesses, while keeping in mind the perspectives of those who use our spaces.
「JR WEST Parade Train」
Photo: Kai Takahashi[mapo.]
【Overview】
In an age where a variety of things can be completed online, we took the opportunity of creating added value for the access route to the World Expo to create an in-car Spatial Production that aims to make trains not just a means of transportation, but also a way to get on the train and experience the real world. By projecting live Video shot from the train window and AR Spatial Production synchronized with GPS-detected location information as digital Video in the interior space of a train running through the streets of Osaka, we created a train that gives the feeling of freedom of an open-top car and makes you feel as if you are driving through a parade in the streets of Osaka. We are creating a society where passengers who look down and stare at their smartphone screens while traveling on the train can look up and smile.
[Employer]
West Japan Railway Company
[Our Person in Charge]
Total Direcion and design: Junichi Nasuno / Production, Construction: Tomoya Umemoto / Project Management: Shingo Hishikawa
[Comment from the person in charge]
Three years after we started, the idea took shape and we were thrilled to see its effectiveness in an actual run.
However, this was a challenge that no one had ever attempted before, and numerous obstacles stood in the way of making it a reality.
This achievement is the result of our continued efforts to tackle unprecedented challenges together with JR West and other related companies.
We would like to express our sincere gratitude to everyone who made such a great effort. Thank you very much. (Total Direcion and design: Junichi Nasuno)
DIGITAL SIGNAGE AWARD 2025 introduction page
https://digital-signage.jp/openevent/award/dsa2025-gp/
Please note that this may be subject to change without prior notice.