JDN INC., a member of the Tanseisha Group, has released the "Contest White Paper 2022," a contest statistical document based on the 2021 articles and reader surveys published on the contest information site "Toryumon" that it operates. This is the second release following the "Contest White Paper 2020," which summarized contest information from 2019 and was first released two years ago.
Toryumon, operated by JDN INC., is one of Japan's largest contest information sites. For over 20 years, it has connected readers and participants as a place to obtain the latest contest information, and organizers and public relations personnel as a place to disseminate information that attracts high-quality readers. With the aim of covering all information on contests (competitions, open competitions, awards) that can be participated in from Japan, it continues to introduce information on approximately 40 contests per week, and more than 2,000 contests per year.
The newly released "Contest White Paper 2022" is a compilation of contest information (2,552 entries) and reader surveys (892 responses) published in "Toryumon" between January 1 and December 31, 2021, and is a document that systematically presents the current state of contests. In addition to creating connections between organizers and participants and society, it can be useful for communication between organizers and customers, strengthening organizer branding, and can be used to make more effective use of "contests," which are attracting attention as a next-generation marketing and communication method.
JDN INC., a member of the Tanseisha Group, will continue to connect various types of knowledge through contests, contributing to better communication and invigorating social interaction.
News Release
Background to the release of the "Contest White Paper"
Contests are held for a variety of purposes, including as a form of marketing and communication activity, as an event, for branding and content development, for use as social media content, for building word-of-mouth, and for recruiting. Knowing about contests can also be seen as a form of information that reflects the times. Last time, we summarized contest information from 2019, before the spread of COVID-19. This time, we will summarize and widely release contest information from 2021, when a new lifestyle with COVID-19 has become established, in the hope that it will provide hints for thinking about how to utilize contests in this new era. In addition, by publishing the information that JDN INC. has cultivated through planning, management, and media as a single statistic, we hope to encourage many people to learn about and participate in "contests," and we will continue to work on publishing the "Contest White Paper."
"Contest White Paper 2022" Download Application Form: https://w.japandesign.ne.jp/form/contestguide
*A PDF file will be sent to those who apply via email.
Overview of "Contest White Paper 2022"
| Target of the calculation | Published in "Toryumon" between January 1 and December 31, 2021 Contest information (2,552 entries) and reader survey (892 responses) |
|---|---|
| Contents |
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Main Topics of the "Contest White Paper 2022"
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The maximum prize amount is 10 million yen
In contests that offer cash prizes as secondary prizes, the most common range for prizes is 100,000 to 500,000 yen, accounting for around 16% of the total. Around 51% of projects offer prizes instead of cash prizes.
The maximum prize money is 10 million yen, and the three events are the "Space Business Idea Contest "S-Booster 2021," which solicits space business ideas, the international art competition "4th Yukuhashi International Open Sculpture Exhibition - Yukuhashi Biennale 2023," and "Art Olympia 2022."
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The reasons for entering the contest remained the same as last time, with "hobby, purpose in life, change of pace, and testing my skills" coming in second place by a narrow margin.
The reasons for entering a contest (multiple answers allowed) were "to win prize money/prizes," closely followed by "hobby, purpose in life, change of pace, test my skills," suggesting that entering the contest itself enriches the lives of the participants.
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・When applying for a contest, the priority is on the "prize" and "difficulty of production" rather than the "recognition of the sponsoring company."
When asked what they most value when applying, the most important thing was the "content of the prize," followed by "the difficulty of production," with little importance placed on "the reputation of the sponsoring company." Therefore, contests can be an opportunity to raise awareness of companies among the general public.
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・Interest in contests is widespread across all age groups and genders, but the proportion of women is increasing
People interested in contests are distributed widely across all age groups and genders. In this survey, interest was highest among women in their 20s, and among men in their 60s. Looking at the population estimates (as of October 1, 2021) by gender and age group, interest among both men and women in their 20s and above is high compared to the population.
*32 cases (3.6%) in which "Gender: No answer" was selected in the survey were not included in the total.
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・Contest application deadline: Most applications in September, least in April
The majority of contest application deadlines were in the second half of the year, especially in September, with April being the fewest.
Also, when looking at the details by day within the month, there are many contests that set the deadline at the end of the month rather than at the beginning of the month.
Comments on the announcement of the "Contest White Paper 2022"
Yasushi Yamazaki (Director JDN INC.)
We have been involved in announcing contests and announcing their results through Toryumon for a long time, and we also support the planning and implementation of many contests themselves. One of our strengths is that we have both the perspective of a media outlet that looks at contests from the outside and the perspective of the people running them. This white paper introduces some of the background of our company. The basic structure is the same as the previous edition, but we have reviewed the content overall in creating this year's edition. We hope that this book will help you pay attention to the fun of contests and their potential as a problem-solving method. We would also like to hear your opinions and thoughts so that we can make further improvements.
Tomohiro Tatsumi (General Manager, Development Department, SE Division, TANSEISHA Co., Ltd.)
NEXSTO - Next Generation Store Idea Contest, held for the first time last year with the cooperation of JDN INC., was planned with the aim of creating new services for customers (providing next generation store ideas). We asked stakeholders such as specialty stores and design offices to participate in the contest as judges, and by adding the process of "judging together to select the winning works," we were able to obtain many excellent ideas, and at the same time, it was an opportunity to discuss in depth the issues each company was facing, and our efforts were highly praised. As the Tanseisha Group, we would like to continue to take on new challenges, making use of the know-how JDN INC. has cultivated.
About "Toryumon"
"Toryumon" (https://compe.japandesign.ne.jp) was established in 1997 as a spin-off from the design information site "JDN," with the aim of covering all information on contests (competitions, open competitions, awards) that can be participated in from within Japan.
With over 2,000 entries posted each year, Toryumon continues to serve as a link between creators, providing them with the latest contest information, and organizers, providing a place to disseminate information and bringing together design-conscious users.
About "Contest iroha - Contest Consultation Center"
At JDN INC., we use our information capabilities, track record, and field experience regarding contests to provide "Contest iroha - Contest Consultation Center" (https://compe.japandesign.ne.jp/contest-iroha), a website where we will share with you everything from the basics of hosting a contest to ways to make your contest unique, based on our perspective of supporting contest implementation for over 20 years.
How do you hold a contest? What lies beyond that? "Contest iroha - Contest Consultation Center" will help you take that first step.
Previously published information
Please note that this may be subject to change without prior notice.