A new distribution studio will be established at Konan Lab Mark Three [Mk_3]

Tanseisha will expand its research, development, experimentation, and demonstration center for spatial Spatial Production technology, Konan Lab Mk3, and open a new studio for disseminating information in early October 2022.

Konan Lab Mark Three [Mk_3] has named the area that has been in use since May 2018 "Mark Three Lab [Mk_3 LAB]" and the newly expanded area "Mark Three Studio [Mk_3 STUDIO]." With collaboration with virtual reality in mind, the new space will be constructed as a hub that can be used for a wider range of purposes, such as "streaming/recording," "experiments/simulations," and "exhibition events."

Going forward, Tanseisha will continue to pursue the possibilities of space and technology by positioning Konan Lab Mk_3 as a co-creation platform for continuing to generate new value. In addition, Tanseisha will continue to research, demonstrate, and collaborate on spatial Spatial Production technology with various companies and creators, including Tanseisha's Cross Media Innovation Center (CMI Center), which specializes in spatial Spatial Production, and by developing a facility with information dissemination functions, we will promote the provision of newer, higher quality experiences to end users and businesses.

News Release

A new streaming studio will be established at Konan Lab Mk3, a research, development and demonstration center for spatial Spatial Production technology
- Launching in early October as a new creative base -

Background of the new studio

Since its opening in May 2018, Konan Lab Mark Three [Mk_3] (hereinafter referred to as "this facility") has continued to create new value in space together with many companies and creators, centered around Tanseisha's Cross Media Innovation Headquarters, with the theme of "Space x Technology (Synergy between Space and Technology)."
Since the COVID-19 outbreak, in-person activities have been restricted, but we have increased the number of opportunities to hold webinars and online talk events using existing areas to disseminate information both inside and outside the company.
In order to further accelerate activities at this facility, the space has been expanded and it is scheduled to begin operating in early October 2022 as a new creative base that will not only serve as a place to disseminate information and activities related to spatial Spatial Production technology, but also include a studio where experiments and simulations can be conducted.

Features of "Mk_3 STUDIO"

The concept is "an agile studio that continues to grow". With specifications that combine flexibility and scalability, it will continue to seek out the optimum and continue to grow, while developing as a place to communicate the "now" of the Tanseisha Group's efforts both inside and outside the company. In addition, the environment will be developed with the promotion of DX in mind, such as linking with virtual space and location information,​ ​and a wide range of uses are envisioned that take advantage of the characteristics of both real and virtual reality, such as "streaming and recording," "experiments and simulations," and "exhibition events."

Tanseisha's office formation "Distributed network office"

Tanseisha is currently working on "reconstructing the way we work" with the aim of "transforming" itself into a new Tanseisha Group, and is exploring new ways of working and the next-generation office that will support them. To this end, we have established a "distributed network model" that takes into consideration productivity improvement and well-being, with the headquarters and branches as "head offices," "local offices" such as homes, and "satellite offices" established in April 2022 as intermediate locations connecting the two. Konan Lab Mark Three [Mk_3] is a facility that accompanies the head office and strengthens its functions, and like other locations, it will provide the environment and facilities necessary to promote flexible working styles that respect the diversity and autonomy of employees.

What is the Cross Media Innovation Center (CMI Center)?

This is a specialized team that maximizes and optimizes the value of spatial experiences. The technologies that "color time" are not limited to those that Spatial Production the space itself, such as Video, audio, and lighting, but are extremely diverse, such as those that enable experiences that "transcend time and place" through the evolution of networks and virtual reality. At Cross Media Innovation Headquarters, professionals from various fields work together from the perspective of "how to convey the business owner's ideas, and how to make the most of the time of the people who visit the place," optimizing and incorporating various technologies and ideas into the techniques and know-how that "create a place," creating moving experiences and bringing new value to the space.

Facility Overview