In the Fukuoka SoftBank Hawks official goods store "HAWKS STORE HOME" store, Tanseisha will combine data analysis and design on space provided by Tanseisha to analyze user trends using FAC+®, a service that maximizes space value, and verify measures to achieve optimal store management. This verification will be conducted in cooperation with Fukuoka Softbank Hawks (Headquarters: Fukuoka City, Fukuoka Prefecture / President and Chief Executive Of cer CEO: Yoshimitsu Goto) and Fanatics Japan G.K. (Headquarters: MINATO CITY, Tokyo / Managing Director: Masanori Kawana).
HAWKS STORE HOME
In this trial, cameras installed inside "HAWKS STORE HOME" will collect information over a fixed period of time, such as the length of time customers spend in each area and the status of cash register queues. The aim is to quantitatively grasp the challenges that arise from the unique characteristics of stadium shops, such as congestion immediately before a match, based on user trend data, and to propose and verify the effectiveness of measures to address these issues, thereby improving customer satisfaction and store sales.
Tanseisha will continue to support business operators in solving their problems and further improving the experience value of end users by promoting the creation of spaces that maximize value in accordance with the characteristics of various facilities.
Validation Overview
At HAWKS STORE HOME, there were concerns that customers might hesitate to make a purchase when they saw the queues at the register and how crowded the store was before the match, which could lead to missed sales.
Therefore, in order to eliminate lost sales opportunities due to crowding and optimize product layout, web cameras will be installed in stores during the regular season to collect data such as customer attributes, time spent in specific areas, and crowded areas, and this data will be analyzed from multiple perspectives.
By visualizing the issues and realities faced by stores and implementing improvement measures such as optimizing cash registers at busy times and VMD (visual merchandising) to stimulate in-store movement, we aim to solve issues tailored to the characteristics of the facility through spatial creation.
Image of acquired data
Analysis of the number of people by day and time
Dwell Time Heatmap Analysis
Attribute analysis by gender and age
*The graphs and images above are just examples of the data that will be exported. They are not actual data that will be acquired.
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Keita Naruse, Retail Manager, Retail Department, Fanatics Japan LLC
By utilizing the information and data obtained through this new initiative with Tanseisha, we will work to solve issues tailored to the characteristics of the stadium shop, and aim to provide Hawks fans with more innovative services and a unique shopping experience.
About "FAC+®"
By collecting and visualizing various data related to a space through web cameras and sensors, we combine quantitative data with the planning, Design, Layout of space creation, which has previously been based on intuition and sense, and provide a one-stop service from identifying issues in the space to proposing solutions, thereby maximizing the value of the space.
Features of "FAC+®"
1. Complete support from data acquisition to improvement proposals
"FAC+®" not only collects and reports spatial data, but also provides a comprehensive service including planning and designing improvement proposals according to customer requests.
Using the data obtained through "FAC+®," we will propose plans, Design, Layout based on the knowledge and experience of Tanseisha, which is involved in creating a wide variety of spaces. Even after a facility based on our proposals is completed, we can verify its effectiveness using "FAC+®," which makes it possible to measure the effectiveness of measures and implement the PDCA cycle for further improvements.
2. Short-term data acquisition that can be used from one day
Data acquisition is available for rental cameras from as little as one day. This service is not subject to restrictions such as one-year usage contracts, so you can acquire data for as long as you need it, whenever you need it.
*Even if you use the service for a long period of time, the usage fee will be based on the number of operating days.
3. Flexible analysis adapted to the space
We can perform flexible analysis based on our know-how in acquiring spatial data not only from retail stores, but also from restaurants, commercial facilities, offices, museums, events, etc. We use analysis methods that are tailored to the challenges facing each facility, allowing us to utilize valuable data.
4. Rapid data reporting
The acquired data is reported as soon as the next day. Data on existing facilities can be acquired and used in the planning and design of ongoing projects.
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Please note that this may be subject to change without prior notice.