Danshosha will hold the "Cho Bunkasai 2024," a three-day event to present the results of research activities in a "self-practice project" led by young employees who are expanding the possibilities of space through digital technology and ideas, at Konan Lab Mk_3, Danshosha's research, development and demonstration center for spatial Spatial Production technology, from Wednesday, November 27th to Friday, November 29th, 2024.
Tanseisha's "Independent Practice Project" is an initiative to create new "experience value" in the market in collaboration with external partners, led by young employees of Cross Media Innovation Headquarters (Cross Media Innovation Center), a specialized team that maximizes and optimizes the value of spatial experiences. In 2023, we held the "Cho Bunkasai 2023" for the first time as a place for everyone to experience various solutions that combine ideas with equipment and systems from a wide range of fields and take the form of research activities that expand digitally.
Following last year, we will be holding "Cho Bunkasai 2024" this year as a venue for presenting research results.
As society undergoes major transformation and the meaning of space changes, Tanseisha will also strive to evolve further, taking on new challenges and expanding the new possibilities of space.
Details of the content that can be experienced at this event will be announced at a later date.
*As there are preparations and arrangements to be made, please be sure to make an arrangement with one of our staff members in advance before visiting our office.
What is the “Independent Practice Project”?
Tanseisha's Cross Media Innovation Headquarters aims to create customer experience value by combining real space and digital technology. The "Independent Practice Project" has been promoted since 2021 by young employees of Cross Media Innovation Headquarters who think independently and take action with their own hands, with three objectives: "Experiment and demonstration of digital transformation of space," "Accelerated promotion and development of alliances," and "Development and strengthening of in-house human resources."
<Three pillars of the “Independent Practice Project”>
- 1. Experiments and demonstrations of digitally transforming space
Using Tanseisha's office as a testing ground, we will undertake various challenges and, incorporating feedback from users who experience them, turn ideas into reality to create new value in the space.
- 2. Accelerating and developing alliances
We will develop new external partners and use this project as a trial forum before participating in actual cases, actively engaging in collaboration and co-creation, and promoting open innovation.
- 3. Developing and strengthening in-house human resources
The project will be driven by young employees, and will also be used as an opportunity to pass on the technical skills of senior employees and develop the next generation of talent.
Super Cultural Festival 2023
The event will be held for three days from Wednesday, December 13th to Friday, December 15th, 2023 at Tanseisha's headquarters and Konan Lab Mark Three [Mk_3]. Six original pieces of content created for Cho Bunkasai 2023 were exhibited, including "Cleaning Kaiju Kawashinan," a game where you clean up the city while feeling like a monster through AR games and surround sound (with cooperation from Mankind Games, Inc. and SURD, Inc.), and the media art piece "Goodbye, Hello," which makes use of real-time generation (with cooperation from GRINDER-MAN). A total of more than 300 people, including customers and media representatives, experienced the event.
"Cleaning Monster Kawashinan"
"Goodbye, hello."
Overview of "Super Cultural Festival 2024"
| Date and Time | Wednesday, November 27, 2024 - Friday, November 29, 2024 10:00-17:30 *The event will start at 13:00 on the 27th only. Please be aware of this when visiting. |
|---|---|
| place | Konan Lab Mark Three [Mk_3] (LAB, STUDIO) / Warehouse Konan 2F, 3-4-27 Konan MINATO CITY, Tokyo |
| Announcement contents (planned) | Experiential content and media art that utilize technologies such as AR and AI. |
Related information
Foundation of Value Creation > The Ability to Create Moving Experiences with Technology
Please note that this may be subject to change without prior notice.