On April 17th, Tanseisha began offering "COCOSTAT," a service that uses infrared sensors that do not require wiring to easily detect and analyze the number of people and their flow in a space without identifying individuals.
"COCOSTAT" is a spatial data analysis service that uses the small battery sensor "butlr" from Butlr Technologies Inc. (Representative: Honghao Deng, hereinafter "Butlr") of the United States, which is familiar with the entire process of spatial creation planning, design, construction, and operation, and handles everything from sensor installation and analysis planning to data acquisition, analysis, and reporting for effective and efficient data acquisition tailored to the spatial environment and purpose. As part of the collaboration between Tanseisha and Butlr on the collection and utilization of spatial usage data, the proposal was made to optimize spatial layout and improve facility operations. The provision of this service was realized after a demonstration experiment at "point 0 marunouchi," a coworking space operated by point0 Co., Ltd., in which Tanseisha has invested, to realize the "office space of the future."
Logo image (above) and the small battery-powered sensor "butlr" used to acquire data (left) and an image of its installation (right)
Butlr, a small battery-powered sensor provided by Butlr, is used in COCOSTAT. It detects human movement by infrared heat, so it can obtain spatial data without identifying visitors or users of the facility, while protecting their privacy. In addition, it does not require large-scale electrical wiring work to install the cameras and sensors used to obtain spatial data, which reduces costs and shortens the schedule for installation and removal.
By providing this service, Tanseisha will lower the psychological and economic barriers for businesses to spatial data analysis, and by creating spaces that combine Tanseisha's creative power with the objective evidence of data analysis, it will support businesses that have issues with the operation and management of their facilities. In addition, Tanseisha will continue to actively promote collaboration and utilize AI and data to create added value for spaces.
Features of "COCOSTAT"
1. It is possible to collect spatial usage data without obtaining any personally identifiable information
Since the infrared sensor detects only heat movement, it is possible to analyze data in a space without obtaining any personally identifiable information. It is easy to install in public spaces and other spaces visited by an unspecified number of people, where obtaining permission for installation was previously difficult, and can be used for layout considerations and facility management.
2. No electrical wiring work is required to install the sensor
The sensor body is small, about 8cm wide, and battery-operated, so no electrical wiring work is required, and the base plate can be attached to the ceiling with screws, reducing the implementation costs for businesses. Depending on the specifications of the ceiling, direct attachment using a magnet is also possible.
3. We can handle everything from data collection to proposing optimal spaces
Based on the acquired data, we can make proposals that take advantage of the planning capabilities and Design, Layout know-how of Tanseisha, which has been involved in creating a wide variety of spaces.In addition, by verifying the effectiveness of the facility after it is completed, we can measure and improve the effectiveness of the planning and design.
Examples of use
Office: For verifying layouts prior to renovation or relocation
By collecting and analyzing the usage status of office space and meeting rooms, it is possible to identify current office issues and use the information to consider layout improvements.
Retail stores: For considering product display layout and flow
By collecting and analyzing data on the number of people occupying each area, the duration of their stay, and customer movement, you can use the information when considering fixture layout and shelf allocation.
Commercial facilities: For A/B testing when implementing marketing strategies
When making changes to advertisements, promotions, posters or signs, changes in customer trends can be collected and analyzed as data, which can be used to create more effective facilities.
Image of acquired data
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Butlr Technologies Inc. CEO and Co-Founder Honghao Deng
Butlr provides an AI platform that utilizes infrared sensors to support data-driven decision-making. We believe that "COCOSTAT" will combine our AI and data technology with Tanseisha's spatial design and know-how to create safer, more effective, and more sustainable spaces. We hope that through our service, "COCOSTAT," we can contribute to solving the problems faced by businesses.
Norihiro Suganami, Director of Marketing and Sustainability TANSEISHA Co., Ltd.
While various solutions are offered for acquiring data in spaces, there are many cases where the data does not provide suggestions that are worth the cost and effort. In addition, installing equipment to acquire data requires wiring work, and some people have concerns about protecting personal information when using cameras, so we thought that there were issues with casually using data in creating spaces. This time, "COCOSTAT" utilizes the infrared center of Butlr, a US company, and our data analysts analyze it, making it easy to understand problems in spaces and propose solutions. Through the provision of "COCOSTAT," we will continue to make new spatial proposals based on data and work to improve the value of spaces.
Please note that this may be subject to change without prior notice.