As a new initiative related to NFTs (※1), Tanseisha was in charge of overall coordination of the NFT project launched by ANREALAGE Co., Ltd. (Head office: MINATO CITY Tokyo / President and Chief Executive Of cer: Kunihiko Morinaga / hereinafter ANREALAGE), the developer of the fashion brand ANREALAGE.
As part of this co-creation project with ANREALAGE, Tanseisha has used its know-how in the NFT field to support the creation of NFT content. Reflecting the worldview of the collection that ANREALAGE announced in collaboration with Studio Chizu on October 2nd during Paris Fashion Week 2022 Spring/Summer Collection (hereinafter referred to as Paris Collection), Tanseisha is coordinating the entire NFT project, from planning to publication, web production and management, and marketing, related to the NFT conversion. In a private sale held in parallel with Paris Collection, Tanseisha's network was utilized to lead to the sale to the NFT Naruto Museum of Art, Japan's first NFT museum, which aims to popularize and develop the conversion of fine art and artworks into NFTs in Japan.
Additionally, Tanseisha is working with Startbahn Inc. (hereinafter referred to as Startbahn) to utilize blockchain and NFTs in its “B-OWND” (※2) project, and this project will also use Startrail, a blockchain infrastructure for art built by Startbahn, to support the long-term inheritance of value for content.
Tanseisha will continue to promote projects that will increase the value of artworks, aiming to create new experiential value by connecting virtual and real spaces. In addition, Tanseisha will propose a unique approach to NFTs that is unique to its experience in the real world, contributing to the maturation of the NFT market and promoting a wide range of initiatives to create new experiential value in space through the use of digital technology.
Image of Tanseisha's NFT initiative
(*1) NFT (Non-Fungible Token): A non-fungible token that can create the value of unique, one-of-a-kind data. By utilizing blockchain technology, it is possible to create digital data that is difficult to tamper with.
(※2) B-OWND: A platform for craft works as art that began service in 2019. It utilizes blockchain.
Background of ANREALAGE's participation in the NFT project
The NFT field is currently expanding rapidly. NFTs are said to have a high affinity with the art and entertainment fields, as they value the "rarity of one-of-a-kind items" and are developed through "digital convenience." Since launching "B-OWND" in 2019, Tanseisha has been issuing NFT digital certificates using blockchain when selling works.
Tanseisha and ANREALAGE signed a business partnership agreement in June 2019. Since then, as partners, the two companies have been promoting co-creation projects aimed at realizing an unprecedented fashion experience space by fusing the design and technical capabilities of "fashion" and "space" with technology. As part of this initiative, Tanseisha has utilized the know-how and network it has cultivated in the NFT field to support the creation of NFT content that expands ANREALAGE's physical fashion into the digital realm.
Additionally, from October 17th (Sun) to 24th (Sun), a public auction of unsold digital works from the Paris Collection will be held on OpenSea, the largest NFT marketplace. NFTs now also record the path leading up to the creation of a collection, allowing buyers to enjoy the experience of viewing a consistent story surrounding the work.
Part of the data included in ANREALAGE NFT
Image of viewing the history of artworks that can only be viewed by purchasers
The value that Tanseisha provides in its NFT initiative
- 1. Adding value through content creation
We not only create content by digitizing real objects, but also create expressions that are unique to the digital world. We also implement measures such as UIUX design to increase the added value of content and link with real spaces. - 2. Smooth transactions through NFT/sales planning
We will select a blockchain suitable for a wide variety of content, and then register and issue the NFTs. We will also handle specific sales plans, such as selecting the optimal NFT market, and market making, to ensure smooth transactions while respecting the artistic quality of the content. - 3. Realizing new projects through marketing/ Project Management
We support from planning to realization, such as building relationships between customers and brands through the use of NFTs and digital promotions. We will also apply Project Management skills we have cultivated in spatial creation to NFT projects.
Related information
・Business Introduction > Solution "NFT Project"
-ANREALAGE NFT website
Previously published information
Please note that this may be subject to change without prior notice.