Tanseisha will make an investment in Pixie Dust Technologies Inc. (Head office: Chiyoda-ku, Tokyo; Director: Yoichi Ochiai; hereinafter referred to as "PXDT") in conjunction with its IPO, strengthening the collaboration between the two companies.
Tanseisha will incorporate PXDT's core technology, wave control technology, and technological seeds from academia into its own space and experience creation process, and by working together on research, prototyping, and social implementation, will open up new possibilities and together take on the challenge of creating spaces and experiences that move people's hearts.
Image of collaboration between the two companies
Background to strengthening cooperation
Tanseisha began collaborating with PXDT in 2019, centering on Cross Media Innovation Headquarters (*1), a specialized team that maximizes and optimizes the value of spatial experiences. In 2021, the two companies signed a memorandum of understanding on a business partnership to improve the value provided by promoting spatial DX (digital transformation) (*2), and continue to create businesses and develop solutions that leverage the technologies and know-how of both companies. As part of the two companies' efforts, in October 2023, they began offering FAC+ (Factus), a service that combines spatial data analysis and design to maximize spatial value by providing a one-stop service from identifying spatial issues to proposing solutions (*3), which has led to the creation of concrete businesses.
In order to further advance these efforts and pursue new possibilities for space and experience by utilizing PXDT's "wave control technology (= technology that controls the swells and changes of the senses)" in Tanseisha's "spatial and experience creation (= media creation that incorporates all senses)," we have decided to invest in PXDT at the time of its IPO. In addition, by supporting PXDT's activities, we also aim to support the technological development activities originating from academia, which are the seeds for these activities, and to support the future of spatial creation in the future.
- *1: Cross Media Innovation Headquarters (Cross Media Innovation Center). A team of specialists in spatial Spatial Production established within Tansei in February 2017. By combining technology, ideas, diverse personalities and expertise, they pursue the possibilities of space and create moving experiences that move people's hearts.
- *2: Release dated December 24, 2021: "Tanseisha collaborates with Pixie Dust Technologies to improve value proposition by promoting spatial digital transformation"
(https://www.tanseisha.co.jp/news/info/2021/post-40138) - *3: Released on August 30, 2023, "FAC+ (Factor) is a service that combines spatial data analysis and design to maximize spatial value."
"We have started providing the service" (https://www.tanseisha.co.jp/news/info/2023/post-48177)
Specific examples of initiatives
- ・Business creation
In addition to "FAC+", the two companies will jointly promote research, prototyping, and social implementation of services, solutions, and content development related to spaces and experiences that utilize PXDT's wave control technology, technological seeds from academia, and already released businesses, in pursuit of new possibilities for spaces and experiences. - ・Business support
We will jointly support projects for various companies that will enable us to leverage the synergies between our two companies. - ・Personnel exchange
A joint development team will be established with contributions from both companies to conduct ongoing research and development activities.
Comment from Osamu Kobayashi President and Chief Executive Of cer of Tanseisha
Technology has always created new value in creating spaces and experiences. Technology evolves vertically, and the role of the spaces we create will change with the times. Even in the future, as society continues to evolve and change at an even faster pace, we hope to continue contributing to social innovation and moving forward together toward an exciting future by combining PXDT, which promotes "Digitally Rebalanced" through research and development of wave control technology in various fields, with Tanseisha's spatial creation know-how that has been cultivated for over 70 years. Please look forward to the future activities of both companies.
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Please note that this may be subject to change without prior notice.