"Pozica® Clear™ Film," jointly developed with Mitsui Chemicals, wins the "Seed of the Future Award"

TOKYO, September 23, 2019 -- Pozica® Clear™ Film, jointly developed by TOKYO METROPOLITAN CO., LTD. and Mitsui Chemicals Inc. (Headquarters: Chuo City Tokyo; President and Chief Executive Ofcer: Hashimoto Osamu; hereinafter "Mitsui Chemicals"), has been awarded the Seed of the Future Award, which is given to products that can contribute to the creation of excellent architecture and lay the foundations for the future.

The award is the official award of the Japan Home Show & Building Show, Japan's largest housing and construction-related specialized exhibition, organized by the Japan Management Association (JMA, MINATO CITY Tokyo). Every year, a panel of judges active in the construction industry selects approximately 10 outstanding building materials and equipment products based on a theme from among the products exhibited at the show.
This year, the eighth time the awards have been held, guest judge Manabu Naya (Director of Naya Architectural Design Office Co., Ltd.) and others selected 14 products for the "Seeds of the Future Award" from a total of about 360 entries under the theme of "From Small Realizations." The "Guest Selection Committee Award" was awarded to one product that the guest selection committee found most interesting.

The award-winning "Posica® Clear™ Film" was selected as a product that gives new functionality to windows, as the act of looking at a landscape from inside a building is an experience of the outside world through the filter of the building, and is one that looks forward to seeing further developments.

The winning products will be exhibited at the Mitsui Chemicals booth (booth number: 1-B01) during the Japan Home Show & Building Show 2024 from November 20th to 22nd.

We look forward to seeing you there.

What is Pozica® Clear™ Film?

This window film uses the "Kukkiri™ Dye" technology developed by Mitsui Chemicals to selectively block yellow light, making the scenery seen through the film appear natural while still showing vivid colors.
The brand name embodies our hope that by looking at the world through Posica® Clear™ film, people will become brighter and more positive.
By applying Posica® Clear™ film to windows, the colors of the blue sky, ocean, green trees, red flowers, etc. appear deeper and more vivid, and the clouds floating in the blue sky appear whiter. It has the function of preventing glass from shattering and blocking 99% of UV rays, protecting the interior while providing a richer spatial experience.
Posica® Clear™ film is sold by Mitsui Chemicals Fine Co., Ltd., a wholly owned subsidiary of Mitsui Chemicals.

＜Mitsui Chemicals Fine Posica® Clear™ Film sales page: https://www.mkf.co.jp/development/posica＞
＜Tanseisha Posica® Clear™ Film introduction page: https://www.tanseisha.co.jp/solution/closeup/posica＞

Visual effects of Pozica® Clear™ Film (image)

Japan Home Show & Building Show 2024 Event Overview

About the Future Seed Award

The "Seed of the Future Award" is an award given to products selected by architects that can contribute to the creation of excellent architecture and that serve as a stepping stone to the future. It was launched in 2017 by the Japan Management Association as the official award of the "Japan Home Show & Building Show" and succeeded the "HEAD Best Selection Award" held by the HEAD Research Association. Every year, guest judges are invited to select and award about 10 products based on a theme from the exhibited products.

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