We are launching "Spatial DX Solution," an initiative to transform spaces into experiential media.

(Headquarters: Kyoto, Japan; Kyoto City; President and Chief Executive Ofcer: Yoshiaki Sawabe; hereinafter "OneToten") will launch "Spatial DX Solution," an initiative to maximize the value of experiences by evolving space into an "experience media that moves the heart.

Through this initiative, we will jointly develop and promote new solutions that leverage the strengths of both companies. As the first step in this initiative, we are releasing the spatial augmentation solution app "ARmedia" today.

Overview image of "Spatial DX Solution"

News Release

Tanseisha launches "Spatial DX Solution," an initiative to transform spaces into experiential media.
~As the first in a series of new solutions, we are releasing "ARmedia," which expands spatial experiences using AR.~

ARmedia utilizes VPS (Vision Processing System) technology to provide location-specific AR experiences using devices such as smartphones. This enables digital spatial Spatial Production that previously required construction and installation, allowing for flexible expression beyond physical limitations. It also addresses challenges such as creating media in locations where signage installation is difficult, encouraging visitor movement, and providing multilingual support, thereby updating spaces into "updatable media."
Moving forward, we will continue to integrate Tanseisha's cultivated expressive power and technological capabilities in physical space, One To Ten's XR/AI technology and information space creation, and the experience design know-how of both companies at a high level, thereby expanding space beyond the boundaries of physical and information and creating new spatial value.

Benefits and expected effects of implementing "ARmedia"

1. Transforming existing spaces into "media"

No major additional construction is required. Spatial recognition technology allows us to provide a unique spatial experience while utilizing the existing space.
　

2. High renewal rate that maintains freshness

We maintain the freshness of the spatial experience by updating the content according to the season and events.

3. "Added value" unique to the situation

By providing location-appropriate Spatial Production and experiential value, we add value to the space and create motivation for visitors.

<Examples of use>

[Improved accessibility of exhibits and information]
We provide easy-to-understand information to many visitors through exhibit explanations that overlay 3D data and multilingual digital guides.

[Utilization of spatial resources]
We implement dynamic AR Spatial Production without compromising the landscape in historical buildings and public spaces where construction is difficult. We transform unused spaces into valuable advertising and experiential media.

[Improved experience (ease of exploration and expandability)]
In addition to improving visitor flow through AR stamp rallies, we will expand customer touchpoints by designing pre- and post-visit experiences with multi-ending Spatial Production.

Related information

News Release > July 18, 2024: We have entered into a capital and business alliance with One To Ten and will provide a collaborative 'Spatial DX' solution.