On Wednesday, July 21st, Tanseisha will launch the "Next Generation Store Idea Contest 2021" (hereinafter referred to as the "Contest"), an initiative to think about the new normal stores of the next era.
At a time when new-age keywords such as technology, digital, green energy and sustainability are poised to change the way society functions, this contest is based on the theme of "Let's imagine new-normal stores for the next era," and invites submissions from individuals and corporations alike for ideas for "next-generation stores" that are likely to become reality in the future.
Through this contest, Tanseisha hopes to create an opportunity for more people to think about new store creation, inviting Tanseisha's clients, such as select shops and restaurant chains, as judges, and exploring the possibility of realizing stores that incorporate excellent ideas together with Tanseisha's designers. Tanseisha has continued to expand the field of space creation with an eye for reading the times, and will promote open innovation to create next-generation stores together with its clients, aiming to foster a sense of anticipation for future spaces that can only be generated by Comprehensive display business that handles the creation of a wide variety of spaces.

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Background of the event
As a pioneer in spatial creation within the chain store business, Tanseisha has worked to create Japan's leading select shops and restaurant chains. This contest will widely solicit ideas for creating new spatial experiences suitable for the next generation of stores. As part of its open innovation initiative, Tanseisha's clients will also participate as judges, and Tanseisha's project managers, designers and Cross Media Innovation Headquarters, who promote spatial creation, will work with the clients to explore the possibility of introducing and realizing the best ideas in actual stores.
For more details, please visit the contest webpage (https://www.tanseisha.co.jp/nexsto).
"Next Generation Store Idea Contest 2021" Recruitment Details
theme | Let's think about the new normal of stores for the next era |
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Recruitment details | Ideas for the "next-generation stores" that you would like to use in the near future. Stores that incorporate digital technology to provide new experiences (for example, new shopping experiences or dining methods made possible by adding ICT technology) or new, comfortable stores with a sustainability theme (for example, emphasizing Environmental Consideration or being conscious of connections between people). |
Application period | |
examination | First round of judging (Special Judges' Award): Late October (Results will be emailed to successful applicants in early November) Final Judging (Grand Prize): Friday, November 26th Public Presentation |
award | Grand Prize (1 piece) 500,000 yen, Special Jury Prize (6 pieces) 100,000 yen |
Eligibility | Individuals, corporations, groups and all ages welcome. *However, applicants must be able to communicate in Japanese. |
Submissions | A3 size (landscape) PDF 1-5 pages (capacity 10MB or less) |
Judges (In alphabetical order / titles omitted) |
【STORE】 ・Haruhiko Ito (General Manager, GLR Division, United Arrows Co., Ltd.) ・Kosaku Kibe (Group Manager, Design Planning Group, Store Construction Department, Cainz Co., Ltd.) ・Tadashi Tokiyama (General Manager, Design & Construction Department, Royal Holdings Co., Ltd.) ・Seiichiro Hatase (Baycruise Co., Ltd. SHOP DESIGN Div SHOP DESIGN Sec.) ・Minako Yazaki (General Manager, Adastria Co., Ltd., Store Design Department) ・Zenichi Yawata (Tokyu Sports Oasis Co., Ltd., Senior Managing Executive Officer, General Manager, DX Promotion Division) 【DEVELOPER】 ・Kazuhito Terada (Mitsui Fudosan Co., Ltd., Commercial Facilities Division, Commercial Facility Sales Department, Sales Planning Group, Group Manager) 【TECHNOLOGY】 ・Yuki Ejiri (Representative Director CEO, Bitkey Co., Ltd.) 【INTERIOR DESIGN】 ・Takao Katsuta (LINE-INC.) CEO/Creative Director) Norito Takahashi (CEO of Jamo associates / Interior Designer) 【ORGANIZER】 ・Taisuke Uegakiuchi (TANSEISHA Co., Ltd. Design Center Principal Creative Director) ・Akihiro Suzuki (TANSEISHA Co., Ltd. Cross Media Innovation Headquarters Spatial Media Marketing Department Spatial Media Produce Manager/Chief Producer) |
Organizer | TANSEISHA Co., Ltd. |
cooperation | ![]() |
Media Partners | ![]() |
Contact | 次世代店舗アイデアコンテスト事務局(JDN内) nexsto@japandesign.ne.jp ※対応時間 平日10:00~17:00(土日祝を除く) |
■Contest cooperation: JDN INC.
Our current business began in 1997, at the dawn of the internet business, as a new in-house business for TANSEISHA Co., Ltd., a professional company specializing in spatial design. In the 20 years since then, we have been disseminating design-related information through internet media and supporting the planning and implementation of contests.
■Media Partner: Japan's largest contest information site "Toryumon" by JDN
We introduce information about over 2,000 contests per year that can be participated in from Japan. We aim to be a bridge between readers, who can obtain an overwhelming amount of information and the latest news, and organizers, who can disseminate information that attracts high-quality readers.
Please note that this may be subject to change without prior notice.