We are pleased to announce the results of the "NEXSTO - Next Generation Store Idea Contest 2021" (hereinafter referred to as "this Contest"), held by Tanseisha, to consider the new normal stores for the next era.
A first round of judging was conducted from a total of 188 applications, and the judges' special award winners were selected, as well as the Grand Prize candidates who would proceed to the final round of judging. At the final round of judging, the applicants gave heartfelt presentations in front of the judges. After rigorous judging, the following six ideas were selected as winning ideas, and an awards ceremony for the winners was held on December 8th.
Thank you for all your applications.
[Grand Prize]
・ "Secret Restaurant" by Hideki Matsuoka (freelance)
[Special Jury Award]
・ "AMEBACHAIR - A proposal for a changeable rest area to be installed in a store's common area" Masahiro Kazuki (SIA First Class Architect Office)
・ “Dorayaki design cafe” Kazutoshi Miura (miuka design)
・ "A store that makes you want to '#tryiton'" by Ryutaro Fujiwara (TRYANGLE DESIGN)
・ "After Nine Shopping" by Moeka Nomura (Tohoku University of Art and Design)
・ "BRICOLAGE" Yosuke Tsukamoto, Haruki Nakayama (ambiguite studio)
*As a result of deliberation, the number of points was reduced from 6 to 5.
Award winners gathered at the award ceremony (some participants participated online)
The award ceremony
Comments by the judges
● Taisuke Uegakiuchi (Design Center Principal Creative Director)
The COVID-19 pandemic has pushed for a major paradigm shift. In response to the question, "What were creators and managers thinking and imagining?", many applicants presented a variety of issues and their solutions, and the winner was selected by a panel of people who are actually involved in store construction. We hope that the contest will continue to grow as a platform for considering the future of Commercial Spaces as times change, and as a contest that functions to connect creators and companies.
Akihiro Suzuki (General Manager, Spatial Media Marketing Division, CMI Center)
Space is an "experiential medium" that conveys ideas and values through experiences. Many of the ideas submitted this time were not limited to interior design or spatial gimmicks, but were also strongly conscious of the experiences of visitors. There was a wide variety of perspectives for digging deeper into experiences, and in an era when the evolution of technology, including online communication, is changing the role of real space, we were reminded of the new possibilities for real spaces that create experiences that happen there now.
About this contest
As a pioneer in spatial creation within the chain store business, Tanseisha has worked to create Japan's leading select shops and restaurant chains. This contest will widely solicit ideas for creating new spatial experiences suitable for the next generation of stores. As part of its open innovation initiative, Tanseisha's clients will participate as judges, and Tanseisha's project managers, designers and Cross Media Innovation Headquarters, who promote spatial creation, will work with the clients to explore the possibility of introducing and realizing the best ideas into actual stores.
Overview of "NEXSTO - Next Generation Store Idea Contest 2021"
| theme | Let's think about the new normal of stores for the next era |
|---|---|
| Recruitment details | Ideas for the "next-generation stores" that you would like to use in the near future. Stores that incorporate digital technology to provide new experiences (for example, new shopping experiences or dining methods made possible by adding ICT technology) or new, comfortable stores with a sustainability theme (for example, emphasizing Environmental Consideration or being conscious of connections between people). |
| Application period | July 21, 2021 (Wednesday) - October 18, 2021 (Monday) |
| award | Grand Prize (1 piece) 500,000 yen, Special Jury Prize (6 pieces) 100,000 yen |
| Total number of applications | 188 points |
| Judges (In alphabetical order / titles omitted) |
【STORE】 ・Haruhiko Ito (General Manager, GLR Division, United Arrows Co., Ltd.) ・Kosaku Kibe (Group Manager, Design Planning Group, Store Construction Department, Cainz Co., Ltd.) ・Tadashi Tokiyama (General Manager, Design & Construction Department, Royal Holdings Co., Ltd.) ・Seiichiro Hatase (Baycruise Co., Ltd. SHOP DESIGN Div SHOP DESIGN Sec.) ・Minako Yazaki (General Manager, Adastria Co., Ltd., Store Design Department) ・Zenichi Yawata (Tokyu Sports Oasis Co., Ltd., Senior Managing Executive Officer, General Manager, DX Promotion Division) 【DEVELOPER】 ・Kazuhito Terada (Mitsui Fudosan Co., Ltd., Commercial Facilities Division, Commercial Facility Sales Department, Sales Planning Group, Group Manager) 【TECHNOLOGY】 ・Yuki Ejiri (Representative Director CEO, Bitkey Co., Ltd.) 【INTERIOR DESIGN】 ・Takao Katsuta (LINE-INC.) CEO/Creative Director） Norito Takahashi (CEO of Jamo associates / Interior Designer) 【ORGANIZER】 ・Taisuke Uegakiuchi (TANSEISHA Co., Ltd. Design Center Principal Creative Director) ・Akihiro Suzuki (TANSEISHA Co., Ltd. Cross Media Innovation Headquarters Spatial Media Marketing Department Spatial Media Produce Manager/Chief Producer) |
| Organizer | TANSEISHA Co., Ltd. |
| cooperation |  JDN INC. |
| Media Partners |  Japan's largest contest information site "Toryumon" by JDN |
| Contact | 次世代店舗アイデアコンテスト事務局（JDN内） nexsto@japandesign.ne.jp ※対応時間 平日10:00～17:00（土日祝を除く） |
■Contest cooperation: JDN INC.
Our current business began in 1997, at the dawn of the internet business, as a new in-house business for TANSEISHA Co., Ltd., a professional company specializing in spatial design. In the 20 years since then, we have been disseminating design-related information through internet media and supporting the planning and implementation of contests.
■Media Partner: Japan's largest contest information site "Toryumon" by JDN
We introduce information about over 2,000 contests per year that can be participated in from Japan. We aim to be a bridge between readers, who can obtain an overwhelming amount of information and the latest news, and organizers, who can disseminate information that attracts high-quality readers.
Previously published information
Please note that this may be subject to change without prior notice.