The service "THE TOKYO PASS -Culture" (hereinafter referred to as "the Service"), a service for foreign visitors to Japan jointly promoted by Tanseisha in collaboration with the Tokyo Metropolitan Foundation for History and Culture, the Tokyo Tourism Foundation, and JTB Co., Ltd., won the "Special Jury Award" at the 9th Japan Tourism Awards (organized by the Japan Tourism Promotion Association, the Japan Travel Agents Association, and the Japan Government Tourism Bureau). Awarded.
The Japan Tourism Awards recognizes initiatives that contribute to the development and expansion of tourism, revitalize the "power of travel," and ensure sustainability. By widely publicizing outstanding initiatives, the awards aim to deepen understanding of tourism and contribute to its future development.
Aiming to expand cultural Tourism experiences in Tokyo, this award-winning service is an inbound tourist pass that includes admission to over 50 public and private cultural facilities in the city, including Museums, gardens, zoos, aquariums, botanical gardens, and observation decks, as well as the "Tokyo Subway Ticket," which allows unlimited rides on all subways. In collaboration with participating facilities, the app allows safe and smooth cashless and touchless entry to cultural facilities, and through the content within the app, it guides users not only to the facilities but also to the culture rooted in the city, providing a rich cultural Tourism experience.
Reasons for the award
The project was highly praised for its contribution to improving convenience for inbound Tourism by unifying admission to over 50 cultural facilities and unlimited subway rides into a single digital pass, and by going cashless and ticketless. Along with strengthening promotions for each facility, it also contributes to providing many Tourism with a Japanese cultural experience, making it a project that could serve as a role model for the rest of the country.
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