Construction Communications Newspaper, June 24, 2026
An article has been published regarding "NOITA," the new brand name for the project dedicated to upcycling small-diameter logs and other timber from the Shinshu-Kiso area into high-value-added plywood. This project has been driven by Tsumikasane Co., Ltd. (Representative: Yusuke Aono), which is funded by six companies including our company, Tree to Green (Representative Director: Yusuke Aono), SALT TERMINAL (Representative Director: Goro Tomoyasu), TAKENAKA CORPORATION (President: Masato Chouno), KOKUYO (President: Hidekuni Kuroda), and TAKIZAWA VENEER (Representative Director: Takahiro Takizawa). The article highlights the unique product features and development background of "NOITA," showcasing how softwood plywood—which was traditionally hidden from view—is meticulously processed to create premium, high-value-added material.