Tanseisha has developed a new digital mirror called "MYCLO" (hereinafter referred to as MYCLO), which takes pictures of customers trying on products in-store, compares and saves the pictures, and allows customers to access the history from their smartphones.
"MYCLO" is an original digital mirror that we created to solve the problems faced by users (customers) and stores/manufacturers. We developed it by combining our unique perspective and know-how gained through our involvement in the creation of commercial facilities such as apparel stores, retail stores, and specialty stores with Digital Contents technology.
"MYCLO" uses a high-resolution camera to take and compare multiple images, including the front, side, and back, which eliminates the need for users to repeatedly try on the same item and allows for smooth product selection. By linking the product tag information (barcode, QR code, etc.) with the EC site, users can view product information posted on the EC site from the mirror image, check and purchase product variations, and compare and consider products from past photo history. It also supports access from smartphones, allowing users to discuss and consider product purchases with friends and acquaintances in remote locations by sharing images, and products can be purchased immediately from anywhere on the EC site. In addition, by accumulating images of try-on and purchases, it can be used as a personal closet (my closet) that can be carried around on a smartphone.
In addition to increasing the added value of brick-and-mortar stores and guiding customers with the expandable fitting device, stores and manufacturers can communicate more closely with users, such as understanding their preferences from their fitting history and making product suggestions and coordination advice. In addition, fitting images can increase the number of times customers try on products and collect data on the number of times they purchase products, leading to subsequent sales promotions and service development. MYCLO's specifications and functions can be customized for each store, and it can be installed in fitting rooms and sales floors, and can also be introduced in small stores as an in-store mirror.
We will continue to develop new solutions to solve the problems of users and business owners.
*Pending design and trademark registration
*For a limited time, you can experience a demonstration of the actual machine in the reception area of Tanseisha's head office (MINATO CITY).
"MYCLO" image (excerpt from the pamphlet)
[Left] Example of installation in a fitting room
The digital mirror displays images of items being tried on, past fitting history, and product information (color, size, recommendations, etc.) posted on the e-commerce site.
[Right] Example of smartphone screen display
In addition to try-on images, there is also information on whether the item was purchased or not, as well as links to the product information page on the e-commerce site and a page for viewing product coordination.
Benefits of introducing "MYCLO" (examples)
■ Users (store customers) = Improved convenience for trying on items, creating opportunities for use both inside and outside the store
- You can take photos of yourself trying on multiple products from various angles and save them for comparison and consideration.
- Instantly view information posted on the EC site about the products you're trying on (such as color, size, stock, recommendations, etc.)
- Share try-on images and hear the opinions of friends and acquaintances who are not in the store before making a decision or purchasing
- High-resolution images taken with a high-resolution camera and processed images are sent to a smartphone and saved and viewed in chronological order.
- Use for taking photos of friends and acquaintances together, or for taking photos of special clothing (dresses, kimonos, etc.)
・By linking with the EC site, you can smoothly purchase products that are not in stock at the store.
- See how other users and staff try on the same product to help you decide which product to buy
- Share try-on photos via email, social media, etc.
■ Manufacturers and stores: Promotion and service development utilizing user experience
- As a special fitting device, it can motivate customers to visit real stores
- Customization for each store and high-quality full-body photo shooting will increase the added value of each store
・Connecting stores, digital mirrors, smartphones and EC sites for omni-channel
・Collect statistics on the number of times a product is tried on and the number of purchases made after trying on, and use this information for product development, etc.
・Understanding user trends and providing tailored customer service and product promotion
・Increase sales opportunities by directing customers to the EC site even after the limited-time store opening (event)
・Increase awareness of products and brands by using try-on images on social media
Inquiries regarding MYCLO
Email：myclo@tanseisha.co.jp
Related information
Business Introduction > Solution "Cross Media Innovation Headquarters- A group of spatial Spatial Production professionals"
List of projects > "Commercial Spaces"
*The contents of notices and news releases are current as of the date of announcement.
Please note that this may be subject to change without prior notice.