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Promotion of innovation
We will continue to learn in response to social changes and technological advances, and will proactively engage in various research and development and demonstration experiments. We will continue to take on the challenge of creating new value through the development of new services and businesses.
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- Sustainability
- Promotion of innovation
Development and promotion of new businesses
Operation of "B-OWND", a blockchain-based platform for artwork
B-OWND website screen
We operate "B-OWND", a platform that utilizes blockchain to sell and distribute artworks created using traditional Japanese craft techniques to the world. This service introduces blockchain-based digital certificates of authenticity to all artworks, making it possible to buy and sell artworks through e-commerce while guaranteeing the authenticity and added value of the artworks in the art market, where value is created through the mutual influence of primary and secondary circulation, and where past ownership history is important.
In addition, through the B-OWND system, we are spreading our art and craft works to commercial facilities and hotels. By connecting the real world (art exhibitions) and online (sales and artist support), we aim to spread our works to more spaces as an ecosystem that supports Japanese culture sustainably.
We have signed a business partnership agreement with Yumekobo Co., Ltd., the agent for bamboo craft artist Tanabe Chikuunsai IV, and are promoting a co-creation project to create new spatial experience value that combines the creativity, technical ability, and technology of "crafts" and "space," and to present the possibilities of next-generation crafts through the use of digital technology.
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Operation of "THE TOKYO PASS"
（公財）東京都歴史文化財団、（公財）東京観光財団、（株）JTBとともに、訪日外国人（以下「インバウンド」）に向けて、東京都内での文化観光をより快適に豊かにするための新サービス「THE TOKYO PASS -Culture」を運営しています。本サービスはコロナ禍からのインバウンド回復に向け、東京の文化観光体験の拡充を目指して、都内の国公立・私立の50以上の博物館・美術館・庭園・動物園・水族園・植物園等の文化施設の入場と、全ての地下鉄が乗り放題になる「Tokyo Subway Ticket」で構成するインバウンド向け周遊パスです。パスの購入から施設への入場まですべてスマートフォン上で完結します。
参画施設との連携のもと、キャッシュレスかつタッチレスで安全・スムーズに文化施設に入場できるほか、アプリ内のコンテンツを通して、施設だけでなく街中に根付く文化にも誘導し、豊かな文化観光体験を提供します。
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Management of "4earth," an e-commerce site specializing in discontinued building and decorative materials
We operate "For Earth," an e-commerce site specializing in discontinued products, with the aim of making effective use of discontinued building materials, lighting fixtures, decorative materials, and other items that have been discontinued due to technological advances and changing trends. Tanseisha, which has been involved in creating spaces in a variety of fields, cooperates with various manufacturers to select and consolidate discontinued products from the perspective of spatial design, putting them back into the commercial flow and encouraging wider use. (Approximately 40 manufacturers participating / as of March 2024)
In addition, by proactively promoting the use of discontinued products in creating spaces, we are also contributing to the reduction of raw materials and resources that would otherwise be needed to manufacture products, as well as the reduction of CO2 emissions generated during manufacturing.
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Promoting "R2" to revitalize building stock
We are promoting "R2 (Real-estate Revitalization)", an initiative to revitalize small and medium-sized buildings in urban areas. Based on the policy of utilizing the existing stock of the city, rather than scrap and build, we provide sustainable offices, etc. with the same or better functionality as new buildings by strengthening the earthquake resistance of old buildings and updating the finishing and facilities. Through this initiative, we aim to reduce CO2 emissions from buildings and contribute to curbing climate change.
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Promoting the "NFT project"
An image of the NFT artwork that was created. The artwork "Tsunagari" by Tanabe Chikuunsai IV has been digitized and is Video in various spaces that would not be possible in real life.
Leveraging the power we have cultivated through creating spaces to refine cultural resources and create new value, we will collaborate with a variety of artists, brands, and businesses with whom we have continued to co-create through the creation of various spaces to create compelling NFT * content, plan and promote projects that utilize the characteristics of NFTs, and create new experiential value by connecting virtual and real spaces.
Additionally, we have partnered with HARTi Inc., which operates an NFT platform business, to promote joint planning of projects that link real space with NFTs to create new experiential value, as well as to create new businesses in collaboration with space operators, with the aim of building new infrastructure in the real space sector.
(*) NFT (Non-Fungible Token): A non-fungible token that can create the value of unique, "one-of-a-kind data." By utilizing blockchain technology, it is possible to create digital data that is difficult to tamper with.
Digital Utilization Initiatives
Initiatives to strengthen ICT and Spatial Production technology
![The state of "Konan Lab Mark Three [Mk_3]"](/resource/csr_mk3-1.jpg)
The state of "Konan Lab Mark Three [Mk_3]"
We regard space as the only medium for "experience," and by combining the techniques and know-how we have cultivated in creating spaces with the latest technologies, such as ICT, VR, AR, interactive technology, and Video and audio technology, we are working to create spaces that provide "moving experiences" to the people who gather there.
Konan Lab Mark Three [Mk_3]
Based at the "Mk_3 LAB" of the "Konan Lab Mk_3," a co-creation platform to continue to create new value, we are collaborating with various companies and creators to conduct research and development, experiments, and demonstrations of spatial Spatial Production that apply cutting-edge content technology. In 2022, we will open a new distribution studio, "Mk_3 STUDIO," and build it as a base that can be used for a wider range of purposes, such as "distribution and recording," "experiments and simulations," and "exhibition events," with collaboration with virtual reality in mind.
In-house education and awareness activities
As part of our efforts to promote the use of digital technology within the company, we are conducting demonstration experiments using digital technology within the office, developing new products and sales outlets, developing alliances, and working on human resource development. We are also conducting educational activities by researching and disseminating the latest information on Spatial Production technology.
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Creating a virtual space
Utilizing the experience and knowledge we have gained from creating real spaces in a wide range of fields, we are working to create new places that promote communication by creating spaces that take into account the characteristics of the real and virtual worlds, including digital twins.
Construction of a VR Showrooms modeled on the head office
"Virtual Creative Meets" utilizes design data from the real space of Tanseisha's headquarters to create a virtual space
We are building "Virtual Creative Meets" as a digital Showrooms where you can experience Tanseisha's Virtual Metaverse initiatives. The VR space is modeled after "Creative Meets," a space in the head office that also serves as a showcase symbolizing communication and collaboration. By encouraging people to "experience" various solutions, we hope to promote understanding of our initiatives and to suggest new ways of using the VR space.
Development of virtual ceremony space services
Virtual ceremony space service screen
A company that provides end-of-life related services
Together with Kamakura Shinsho, we held a farewell party in both real and virtual space through "Story," a farewell party Produce by Kamakura Shinsho. The digital twin farewell party linked a pre-constructed virtual space with the actual venue, avoiding overcrowding and providing a farewell venue that more people could participate in. This service was transferred to Houseboat Club Co., Ltd. in February 2022, and is currently operated on two types of platforms.
Cross Media Innovation Headquarters has also announced a new virtual ceremony space service called "VR Ceremony," developed with a spatial design system. Administrators can create their own original "VR space" by simply selecting a pre-prepared background and background music, and uploading memorable photos, videos, messages, etc. This service is sold by Tansei Humannet, a member of the Tanseisha Group.
Related information | Announcements
Development of "VisualTiles®"
Virtual ceremony space service screen
We are developing and commercializing our own digital signage system to create new spaces. VisualTiles® is a database and application group developed jointly by Cross Media Innovation Headquarters and Nsystem Co., Ltd., that supports information viewing and presentations, and is ideal for various communication spaces. It was registered as a trademark in 2019 as our touch-panel authoring browser. In 2022, we will release a cloud version that allows content management from anywhere, and we can now provide a wide range of services, from general-purpose packages that are easy to use and cost-effective to customization developed to meet customer needs. It is used as a touch-panel information terminal and communication tool in various spaces, such as corporate Showrooms, museums, and coworking spaces.
Promoting the use of BIM
The "BIM Design Bureau" within Design Center is at the core of our efforts to promote BIM (Building Information Modeling *). With a focus on "strengthening the foundations of BIM and establishing optimal workflows for display industry workers," "contributing to sustainability through the use of BIM," and "providing new design services through data utilization," we aim to create spaces that are of great value to society. We also focus on human resource development and information sharing, holding introduction and skill-up seminars for employees and partner companies, as well as publishing "BIM Magazine," which provides information for employees.
(*) BIM (Building Information Modeling): A technology that adds attribute data such as the specifications and performance of materials and components, finishes, and management information to a 3D model created on a computer, making that information available for use in every process from design and construction to maintenance, thereby streamlining work.
Related information | Announcements
Provision of "saguroot," a knowledge management tool that utilizes AI
We offer "saguroot," a knowledge management tool that uses AI to search across multiple documents to encourage the utilization of valuable information lying dormant within a company.
"saguroot" is a tool developed for organizations and companies involved in R&D, innovation, and planning work, to help them find in-house knowledge and talent. Its user-oriented UX design makes use of the information organization know-how of Tanseisha, which handles many exhibition facilities such as museums, to achieve intuitive and efficient searches. By utilizing "Azure AI," an AI solution provided by Microsoft Japan Co., Ltd., it is possible to perform full-text searches, including text and images within documents, and has also developed a function to display summaries of documents.
"Saguroot" stimulates communication within the company by visualizing useful information accumulated within the company through document searches and the people with the related knowledge, thereby supporting corporate innovation.
Related information | Announcements
We are launching "saguroot," a service that uses AI to connect people and information within a company.
We have developed a document summary display function by combining generative AI with the knowledge management tool "saguroot"
Digital utilization training
As part of our efforts to promote understanding and enlightenment of digital utilization, we conduct training for employees to learn basic knowledge and ways of thinking about digital utilization and DX. We have achieved 100% completion of e-learning training for all employees. We also hold webinars to learn about key points and specific risks when introducing a digital Spatial Production system, as well as processes that should be standardized.
Promoting collaboration, cooperation and research
NTT Docomo: Creating spatial value by promoting digital transformation
We are collaborating with NTT Docomo, Inc. to create spatial value by promoting digital transformation. By combining our spatial creation know-how with Docomo's ICT technologies and solutions, such as Mobile Spatial Statistics®, we aim to provide businesses and users of spaces with richer, higher quality experiences.
Related information | Announcements
We developed a regional revitalization application that conveys the charm of the region using MR [mixed reality] technology
We developed mixed reality content that allows you to appreciate the exhibition space.
Participating in demonstration experiments of AR applications in the 5G era promoted by NTT Docomo
Agreement reached with NTT Docomo to collaborate on creating spatial value using ICT technology
Participating in demonstration experiments for spatial data collaborative platform "CRESNECT" and future office space "point 0 marunouchi"
point 0 marunouchi (photo: Nacasa & Partners Co., Ltd.)
We are participating in a demonstration experiment at "point 0 marunouchi," a membership-based co-working space aimed at realizing the "office space of the future," which is the first project of the spatial data collaborative creation platform "CRESNECT" (※).
By combining our company's realization capabilities and know-how in spatial creation, including design, Spatial Production, and construction, with the latest technology, data, and know-how of our currently participating partner companies, we aim to create richer office spaces that accommodate diverse work styles, from the entire office to open spaces and conference rooms. In addition, by collaborating with companies in different fields and areas, we are promoting the creation of new spaces that utilize the data held by each partner company.
We also provide solutions for the satellite office business run by point0 Co., Ltd., which runs the point 0 Committee in which Tanseisha participates.
The demonstration experiment conducted is listed on the point 0 website under "Demonstration Experiment" can be viewed at
(*) A project jointly announced on July 30, 2018 by Okamura Corporation, SoftBank Corp., Daikin Industries, Ltd., Tokio Marine & Nichido Fire Insurance Co., Ltd., Mitsui & Co., Ltd., and Lion Corporation, aiming to create "office spaces of the future" using the spatial data collaborative platform "CRESNECT."
Related information | Announcements
We provide solutions for the satellite office business "ONS powered by point 0"
We will be participating in a demonstration experiment at the office space of the future, "point 0 marunouchi"
Carbon offsetting for office renovations
In cooperation with point0 Inc., we have offset (※3) the CO2 emissions (10t (※2)) during the renovation of conference rooms at point 0 Marunouchi, a members-only co-working space operated by point 0, in order to achieve carbon neutrality (※1) in the creation of office spaces.
In addition to using interior materials and furniture with low CO2 emissions, CO2 emissions are being reduced by recycling waste generated during space creation. In addition, the company has introduced DK-CONNECT, an IoT-based air conditioning management system provided by Daikin Industries, Ltd., a participant in the Point 0 Committee, a consortium for collaborative creation, to visualize the operating status of the air conditioning and operate it more efficiently, thereby contributing to reducing CO2 emissions generated during facility operation. In addition, to further reduce the environmental impact, the company has offset the CO2 emissions generated during the renovation of the conference rooms using the J-Credit Scheme (※4).
(*1) Carbon neutral: The achievement of balancing greenhouse gas emissions and absorption, thereby reducing overall greenhouse gas emissions to zero.
(*2) This renovation will result in approximately 10 tons of CO2 emissions. The calculation scope takes into account emissions from the raw materials, manufacturing and transportation stages of products procured for the renovation, as well as emissions from the renovation work itself. This is equivalent to the amount of CO2 absorbed by approximately 700 cedar trees in one year (assuming that one cedar tree absorbs 14 kg of CO2 per tree per year). Emissions are calculated based on values provided by suppliers and our own calculations. For our own calculations, we used IDEA as our basic unit database.
(*3) Carbon offsetting: The idea is to first recognize the amount of greenhouse gases such as CO2 that are unavoidable in daily life and economic activities, and then make efforts to reduce them as much as possible. For any unavoidable greenhouse gas emissions, offsetting them by investing in greenhouse gas reduction activities commensurate with the amount of emissions.
(*4) J-Credit Scheme: A system in which the government certifies the amount of greenhouse gas emissions reduction or absorption, such as CO2, achieved through initiatives such as the introduction of energy-saving equipment and forest management, as "credits." Credits created through this system can be used for a variety of purposes, including achieving the goals of the Action Plan for a Low Carbon Society and carbon offsetting.
Related information | Announcements
We will implement carbon offsetting for office renovations to achieve point 0 and carbon neutrality.
Co-creation with ANREALAGE
Photo: ANREALAGE and Tanseisha's exhibition booth "Toukyou 2021" at the art event "TOKYO2021"
We are currently working on a co-creation project with ANREALAGE Co., Ltd., the developer of the fashion brand ANREALAGE, to create a fashion experience space.
By fusing the design, technical skills and technology of "fashion" and "space," we will conduct demonstration experiments and development to realize a new fashion experience space, presenting the form and possibilities of next-generation clothing.
Related information | Announcements
We will be holding an exhibition of our collaborative project with ANREALAGE.
Participated in ANREALAGE's new collection presented at Paris Fashion Week
Launching a co-creation project with ANREALAGE to create a fashion experience space
Mitsui Chemicals: Value creation focused on sensitivity
The two companies are advancing their collaboration by leveraging their knowledge and know-how.
In the first phase, Mitsui Chemicals developed "Posica™ Clear™ Film" that will change the world into a more beautiful place, using the "Clear™ Dye" technology that was developed in the pursuit of better visibility in the field of eyeglass lens materials. By sticking Posica™ Clear™ Film on windows, showcases, etc., scenery and exhibits will appear more vivid than ever before.
In the second phase, a demonstration experiment was conducted with the aim of establishing a continuous process to regenerate discarded clothing into new products and utilize them in facilities, etc., in order to realize a circular economy. In this demonstration, clothing that was scheduled to be discarded was cut, pulverized, and pelletized, and then returned to the raw materials for molding, and upcycled into hangers, torsos, etc. These were trial-introduced in "LaLaport CLOSET" (LaLaport Closet/Mitsui Shopping Park LaLaport TOKYO-BAY North Building), a store operated by Mitsui Fudosan Co., Ltd., and the sustainability of this demonstration was evaluated.
Going forward, the two companies will continue to develop a variety of solutions that focus on the senses that will lead to improving the value of space, and will continue to work on initiatives that will lead to solving issues toward the realization of a sustainable society.
Related information | Announcements
Mitsui Chemicals and Itochu Enex Begin Demonstration Experiment to Recycle Waste Clothing
As the first step in our collaboration with Mitsui Chemicals, we have jointly developed a new window film that focuses on emotions.
Pixie Dust Technologies: Improving value provided through digital transformation
Sensing data collection image
We have formed a business alliance with Pixie Dust Technologies Inc. (PXDT) to improve the value we provide by promoting spatial DX (digital transformation). Using the spatial data platform "KOTOWARI™" (※) provided by PXDT, we aim to develop and provide a one-stop service that will identify spatial issues and propose solutions by collecting, analyzing, and utilizing spatial sensing data.
By collaborating with PXDT, which connects academic technology with social issues and needs through collaboration with universities and other institutions to create value through business, we will be able to incorporate data-driven methods into the designs that have been derived from the knowledge and sense of spatial creation that we have cultivated thus far, strengthening our ability to solve problems through spatial creation. By combining sensibility with quantitative data, we aim to solve problems for business owners and further improve the experience value for end users.
Development of "FAC+"
"FAC+" is a service that aims to solve problems for business operators and further improve the experience value for end users by collecting and visualizing various data related to spaces through web cameras and sensors, and combining quantitative data with the planning, Design, Layout of space creation that has previously been done based on sensibility and taste. The service was jointly developed in collaboration with PXDT and is now available.
By utilizing the creative power of Tanseisha, which handles a wide range of spaces such as Commercial Spaces in large shopping facilities, Cultural Spaces such as museums, and Event Spaces for exhibitions, and the spatial data platform "KOTOWARI®" provided by PXDT, we will help businesses and society solve their problems.
(※) KOTOWARI and related logos are trademarks or registered trademarks of Pixie Dust Technologies Inc.
Related information | Announcements
RAYARD MIYASHITA PARK to conduct demonstration experiment of NFT sales using digital signage
A demonstration experiment will be conducted at Tokyu Plaza Shibuya "111-ICHIICHIICHI-" to create new experiential value by distributing NFTs and promoting digital transformation of the space.
We will collaborate with Pixie Dust Technologies to improve the value we provide by promoting spatial digital transformation.
Sansuisha: Utilizing old trees
A tour of Sansuisha's antique wood warehouse (left: Sansuisha President and Chief Executive Of cer Yamagami, right: Tanseisha President and Chief Executive Of cer Kobayashi)
We have entered into a business partnership with Sansuisha Co., Ltd., which is committed to creating a sustainable society by making the use of old houses and old trees* a pillar of its business. In order to actively propose incorporating high-quality old trees into various spaces, advanced design and construction techniques are essential, so the two companies will work together to verify how to make wider use of old trees, and will propose and introduce their use in a variety of fields, including hotels, specialty stores, large complexes, cultural facilities, and stations, promoting the creation of spaces that take advantage of the charm of old trees while also being environmentally friendly.
(※) Koboku (Antique wood): Sansuisha defines 'antique wood' as wood from pillars, beams, girders and planks generated from the demolition of traditional houses built before the war that are over 80 years old. In-house antique wood specialists check that the wood is free of insect damage and water leaks, and that it is in good condition. The wood is defined as wood that has been clearly traced, with the date and location of the house's construction, and the source of its acquisition. 'Antique wood/KOBOKU' is a registered trademark of Sansuisha.
Related information | Announcements
Falcon's Beyond: Creating a facility to convey the appeal of Japanese IP to the world
In order to further develop the creation of story-driven exhibitions and entertainment facilities that draw out the appeal of various content, which we have been involved in many times, we have signed an agreement with Falcon's Beyond Global, Inc., an American company that develops and operates entertainment facilities worldwide specializing in the expansion of IP (Intellectual Property). By collaborating with the two companies, we will create new experiences that allow people around the world to enjoy the appeal of content originating in Japan.
Related information | Announcements
Yokohama City University Graduate School: Joint research on data science
We are participating as a collaborative research institution in the following research and development project (adopted by the Japan Science and Technology Agency (JST) Future Society Creation Program), in which Professor Akihiro Sato of the Graduate School of Data Science at Yokohama City University serves as the research and development representative.
(Research and Development Theme: "Design and Demonstration of an Autonomous Distributed World Mesh Statistical Infrastructure Architecture")
The purpose of this project is to design and demonstrate the architecture of an integrated mesh statistical platform that will enable the distribution and utilization of large amounts of unused location-based data around the world. We aim to utilize the insights gained from this research in the planning and design of Tourism facilities, smart buildings, smart cities, and other spatial developments.
Additionally, we are sponsoring practical workshop events hosted by the Graduate School of Data Science at Yokohama City University, which use data science techniques and design thinking methods, and our employees are participating as members of the organizing committee.
Related information | Announcements
The University Museum
Collaboration with the Museum Technology Research Department
The Endowed Research Department was established in October 2002 through a donation from our company as Japan's first industry-academia collaboration museum think tank. With the major mission of "exploring the 21st century museum," the department continues to carry out a variety of practical activities. Our Executive Creative Director Tsuneo Hongo, is a professor at The University Museum in the field of exhibition design, and is based at this museum, where he plans and designs exhibitions, conducts practical research on next-generation museums, and works as a teacher.
The University Museum
Endowed Research Department The University Museum
Profile of Tsuneo Hong (The University Museum website)
The "Mobile Museum" installed at Tanseisha's headquarters
"Mobile Museum" is a collaborative industry-academia project that disseminates academic and cultural information through a "portable museum"
In the reception area of our head office, we have set up a "Mobile Museum," an industry-academia collaboration project with The University Museum. The exhibition is a new concept of unitization that connects the academic resources of the university with the corporate office, and disseminates academic and cultural information to all visitors to the office through practical research that compactly displays specimens from The University of Tokyo. The exhibition content is selected from a wide range of fields, including natural history and cultural history, and is updated regularly.
What is the "Mobile Museum"?
This is a term coined to express a next-generation museum experiment project: a "portable museum." Exhibition content is packaged compactly and displayed in schools, homes, businesses, and public facilities, transforming the surrounding space into a temporary museum space. The mobile museum is a tool that provides cultural assets to a wide range of social segments by mobilizing existing museum collections.
Mobile Museum (The University Museum)
Hosting a contest to consider "creating new spaces"
In order to create opportunities for more people to think about creating new spaces, Tanseisha has been holding the "NEXSTO - Next Generation Store Idea Contest" since 2021. In this contest, we invite ideas for feasible "next generation stores," and invite Tanseisha's clients, such as select shops and restaurant chains, to serve as judges. Together with Tanseisha's designers, we explore the possibility of realizing stores that incorporate excellent ideas.
Related information | Announcements
"NEXSTO: Next Generation Store Idea Contest 2022" to be held
We will be holding an idea contest to create the next generation of new normal stores.
Registered as a co-creation partner for the Osaka-Kansai Expo "TEAM EXPO 2025" program
We are registered as a co-creation partner of the "TEAM EXPO 2025" program implemented by the Japan Association for the 2025 World Exposition. This initiative aims to realize the theme of the 2025 World Exposition, "Designing a Future Society for Life," and to contribute to the achievement of the SDGs by having diverse participants take the lead in creating an ideal future society together. Tanseisha will utilize the experience, know-how, and network it has cultivated through creating "social exchange spaces" where people and people, people and things, and people and information flow, to create and support various challenges such as regional revitalization, cultural inheritance, and the creation of a place to develop human resources for the next generation. In addition, through "TEAM EXPO 2025," we will further expand the range of partners and co-create to expand the possibilities of "space" and contribute to the realization of a rich and sustainable society.
Related information | Announcements
We have been registered as a co-creation partner for the Osaka-Kansai Expo "TEAM EXPO 2025" program.
For each category, the following tags are used to indicate the correspondence with the core subjects of ISO 26000.
| Corporate governance. | Corporate governance. |
|---|---|
| Human Rights | Due diligence | Human rights risk situations | Avoidance of complicity | Resolving grievances | Discrimination and vulnerable groups | Civil and political rights | Economic, social and cultural rights | Fundamental principles and rights at work |
| Labor Practices | Employment and employment relationships | Conditions of work and social protection | Social dialogue | Health and Safety at work | Human development and training in the workplace |
| Environment | Prevention of pollution | Sustainable resource use | Climate change mitigation and adaptation | Protection of the environment, biodiversity and restoration of natural habitats |
| Fair Operating Practices | Anti-corruption | Responsible political involvement | Fair competition | Promoting social responsibility in the value chain | Respect for property rights |
| Consumer Issues | Fair marketing, factual and unbiased information and fair contractual practices | Protecting consumers’ health and safety | Sustainable consumption | Consumer service, support, and complaint and dispute resolution | Consumer data protection and privacy | Access to essential services | Education and awareness |
| community (Community Involvement and Development) |
Community involvement | Education and culture | Employment creation and skills development | Technology development and access | Wealth and income creation | Health | Social investment |