The power to create emotional experiences with technology

Spatial Spatial Production using technology

We regard space as the only medium for "experience," and combine our accumulated technology and know-how for "creating a place" with technology and ideas for "adding color to time," such as ICT and Spatial Production techniques, to create "emotional experiences" that move people's hearts. By combining digital, which has a variety of characteristics, with physical spaces that stimulate multiple senses and convey feelings with an overwhelming amount of information, we provide optimal solutions for our customers.

CMI Headquarters

CMI Headquarters (Cross Media Innovation Headquarters) is Tanseisha’s team of professionals specializing in maximizing and optimizing the value of spatial experiences. By combining technology and ideas with a diverse range of personalities and expertise, we create inspiring experiences that move people’s hearts and minds while pursuing the vast possibilities of space, enjoying co-creation, and getting carried away with trial and error.

Marketing, research and curation of technology and ideas

We collect and consolidate information in the ever-evolving fields of ICT and Spatial Production technology, and build networks with creators, manufacturers, and partner companies in a wide range of fields. We match this information with the various needs of our customers and use it in our planning and Direction.

Research and development of new solutions

We are actively engaged in research and development activities to further enhance the value of spaces and experiences. By combining ideas and technologies that can be applied to creating spaces and experiences, we conduct research and prototyping in various fields and create new solutions that capture the needs of the world, thereby expanding the possibilities of spaces and experiences.

Planning & Direction, total Produce

We plan and Direction exhibitions, experiences, and spatial Spatial Production that incorporate advanced ICT and Spatial Production technology. In addition, we utilize the comprehensive capabilities of Cross Media Innovation Headquarters to propose a variety of technologies and ideas that are optimized to meet the needs of our customers. We promote total Produce that maximizes the value of the space.

We design spatial media and content that incorporates advanced technology.

We provide designs that enrich communication between businesses and visitors that expands from two to three dimensions, from CI/VI design centered on the facility's signage design, signage content, web content, and content production using VR/MR by specialists in the field of CG, to planning and production of interactive content.

Technical Direction to implement various Spatial Production techniques in the space

We implement a wide range of technologies used in spatial media, including not only Video, audio, and lighting, but also interactions using digital technology, Models, Molding, mechanisms, sensing, and control technology. Through comprehensive Technical Direction, we materialize spaces that incorporate a variety of Spatial Production techniques.

Our Laboratory: Konan Lab “Mk_3”

Mk_3, abbreviated “Mark-three”, is a co-creation platform for pursuing the possibilities of space and technology and creating new value into the future..
It is here that we carry out spatial production research, demonstrative testing, and collaborative work between businesses and creators using the latest and advanced technology in the areas of ICT, VR, AR, interactive, visual and audio.
We will continue to provide a place for end users and businesses to carry out their spatial production and spatial communication research and development and experiment with methods for best implementing their technology. We are committed to giving our users an always-new, high quality experience through the use of our lab.

Mk_3 LAB:A place for demonstrative experiments that create new value.

Our laboratory space is equipped with facilities and equipment for research, development and demonstrations. It is a flexible and creative place for a wide variety of professionals to create new value.

Mk_3 STUDIO:An agile studio that continues to grow.

This studio space combines flexibility and expandability. It is a place to communicate the “now” of the Tanseisha Group’s initiatives both internally and externally.

Directions from JR Shinagawa Station to Mark Three [Mk_3]

WAREHOUSE Konan (2nd Toun Building) 2F, 3-4-27 Konan MINATO CITY Tokyo

・About 17 minutes walk from Shinagawa Station Konan Exit (Route indicated by arrow on the guide map)
・ MINATO CITY Community Bus Chi Bus "Hamajibashi" bus stop

MINATO CITY Community Bus Chibus Shibaura Konan Route Timetable
[No. 184 Shinagawa Station Konan Exit] → [No. 176 Hamajibashi] (Towards Tamachi Station East Exit)
[No. 176 Hamajibashi] → [No. 184 Shinagawa Station Konan Exit] (Towards Shinagawa Station Konan Exit)
(Bus stop: Shinagawa Station Konan Exit ⇔ Hamajibashi, travel time: approx. 10 minutes)

Messages from the professionals

Cross Media Innovation Headquarters Spatial Media Produce Division R&D Department Manager

Akihiro Suzuki

Space is a "media of experience" that conveys feelings and values through experience. The high level of physicality that can be obtained by limiting the time and place of visitors creates an experience that transcends language and cultural barriers with an overwhelming amount of information through multiple senses, generating emotion, excitement and empathy. By converging the physicality unique to space with the expressiveness, scalability and optimization power of digital technology, we promote design engineering in the gap between time and place, and between the digital and physical, and Produce spaces that demonstrate unprecedented levels of engagement.

Featured Achievements

Yamaha Ginza Store [1st and 2nd floors] Brand experience area
NOTES BY YAMAHA

An experiential brand shop where you can encounter new sounds and music and enjoy diverse musical experiences through the five senses.

Commercial Spaces

Yanmar Museum

A corporate museum that conveys, teaches and develops corporate philosophy through experiences

Business Spaces