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DENSO Museum

Telling the story of DENSO's past and future challenges

  • Business Spaces

  • A museum that tells the story of the passion and bonds that are building to tackle social issues through technological innovation and manufacturing. Experience DENSO's past and future.

  • The approach space creates a sense of anticipation as the story of DENSO's challenge begins.

    The approach space creates a sense of anticipation as the story of DENSO's challenge begins.

  • The place where it all began. Beyond the open door, a story of passionate challenge begins.

    The place where it all began. Beyond the open door, a story of passionate challenge begins.

  • "ORIGIN": Representing the turbulent founding period. A mere 10.2m² workshop is recreated to bring to life the drama of DENSO's early days.

    "ORIGIN": Representing the turbulent founding period. A mere 10.2m² workshop is recreated to bring to life the drama of DENSO's early days.

  • By combining words and images of people with stories and products from the company's founding, the space embodies the passion of its predecessors who faced numerous challenges.

    By combining words and images of people with stories and products from the company's founding, the space embodies the passion of its predecessors who faced numerous challenges.

  • "HISTORY": Showcasing representative products from each era and development stories based on the themes of solving social issues and employee aspirations

    "HISTORY": Showcasing representative products from each era and development stories based on the themes of solving social issues and employee aspirations

  • Visuals and words that evoke inner thoughts act as an index, drawing visitors into the passionate stories that opened the doors to new eras one after another.

    Visuals and words that evoke inner thoughts act as an index, drawing visitors into the passionate stories that opened the doors to new eras one after another.

  • "THE COLLECTION": Exhibiting products with a long history that have supported DENSO, as well as unexpected challenges beyond the mobility field

    "THE COLLECTION": Exhibiting products with a long history that have supported DENSO, as well as unexpected challenges beyond the mobility field

  • "VISION STUDIO": A hub for sharing ongoing technologies that reflects DENSO's "present" and "future"

    "VISION STUDIO": A hub for sharing ongoing technologies that reflects DENSO's "present" and "future"

  • DENSO Museum
  • The approach space creates a sense of anticipation as the story of DENSO's challenge begins.
  • The place where it all began. Beyond the open door, a story of passionate challenge begins.
  • "ORIGIN": Representing the turbulent founding period. A mere 10.2m² workshop is recreated to bring to life the drama of DENSO's early days.
  • By combining words and images of people with stories and products from the company's founding, the space embodies the passion of its predecessors who faced numerous challenges.
  • "HISTORY": Showcasing representative products from each era and development stories based on the themes of solving social issues and employee aspirations
  • Visuals and words that evoke inner thoughts act as an index, drawing visitors into the passionate stories that opened the doors to new eras one after another.
  • "THE COLLECTION": Exhibiting products with a long history that have supported DENSO, as well as unexpected challenges beyond the mobility field
  • "VISION STUDIO": A hub for sharing ongoing technologies that reflects DENSO's "present" and "future"

Photo: Nacása & Partners Inc.

About the Project

Overview As part of its 75th anniversary celebrations, DENSO Corporation has reopened the DENSO Gallery at its headquarters in Kariya City, Aichi Prefecture, as the DENSO Museum.
As a museum that conveys "DENSO's past and future," the museum conveys the company's history of delivering value to the world through technological innovation and manufacturing, as well as its vision for the future, to customers, business partners, and future partners.
Issues/Themes The museum has been transformed from a "gallery" that primarily introduced products to a "museum" that tells the story of DENSO's origins and identity.
Space Solution/Realization The concept of the new museum is "The story of past and future challenges." It is comprised of five zones tracing the past, present, and future, and is intended to foster a sense of anticipation for "a company that supports the future" and provide a place for people to experience it. Rather than simply introducing products, the museum focuses on the "story" of each exhibited product, and has pursued Design, Layout that conveys the strong bonds with colleagues both inside and outside the company who have taken on challenges together over the past 75 years, as well as the passion of each employee.

Basic Information

Client DENSO Corporation
Services Provided Display Planning, Design, Layout, Production, Construction, Video and content production, operation System Development, copywriting, logo and Graphic Design, Models, Molding production, exhibition guide creation, Project Management
Project Leads at Tanseisha Planning: Nishino Tomoko, Maebashi Rentaro
Creative Direction: Takeshi Kanda
Design Direction: Shinji Yoshida
Design, Layout: Koiwa Yukie
Content Planning and design: Hiromi Ishida, Haru Takahashi
Technical Direction: Noriki Okumura
Project Management: Dai Hayashi
Location Aichi prefecture
Opening Date June 2025
Website https://www.denso.com/jp/ja/about-us/corporate-info/museum/
Tag
Shinji Yoshida

Design Direction

Shinji Yoshida

We handle Direction and design in a wide range of fields, from museums to expositions and entertainment facilities. By planning and designing by cross-sectionally and effectively linking in-house and external soft resources, we lead the way in creating new experiences and values that move the hearts of visitors in facilities and spaces.

Main Achievements

DENSO Museum, Kitakyushu City Science Museum Space LABO, Seiko Museum Ginza, Hizen Saga Bakumatsu Restoration Exposition Bakumatsu Restoration Memorial Hall, FLIGHT OF DREAMS, Space Museum TeNQ, TOTO Museum, ONE PIECE Exhibition, and more

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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