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Audi City Ginza / G735 Gallery

Showrooms that creates a premium experience in a space where futurism and Japanese modern design are interwoven

  • ビジネス空間
  • The separate facades of G735 Gallery (left) and Audi City Ginza (right)

    The separate facades of G735 Gallery (left) and Audi City Ginza (right)

  • A facade that stands out amidst the nighttime streetscape of Ginza.

    A facade that stands out amidst the nighttime streetscape of Ginza.

  • Featuring a transparent display, this design space achieves both a sense of speed and a high-quality feel.

    Featuring a transparent display, this design space achieves both a sense of speed and a high-quality feel.

  • The radiating wooden louvers on the ceiling enhance the presence of the exhibited vehicles.

    The radiating wooden louvers on the ceiling enhance the presence of the exhibited vehicles.

  • A functional and luxurious meeting space incorporating Video Production.

    A functional and luxurious meeting space incorporating Video Production.

  • A shared cafe counter between Audi City Ginza and G735 Gallery

    A shared cafe counter between Audi City Ginza and G735 Gallery

  • The main exhibit at G735 Gallery features an impressive red steel stage.

    The main exhibit at G735 Gallery features an impressive red steel stage.

  • Audi City Ginza / G735 Gallery
  • The separate facades of G735 Gallery (left) and Audi City Ginza (right)
  • A facade that stands out amidst the nighttime streetscape of Ginza.
  • Featuring a transparent display, this design space achieves both a sense of speed and a high-quality feel.
  • The radiating wooden louvers on the ceiling enhance the presence of the exhibited vehicles.
  • A functional and luxurious meeting space incorporating Video Production.
  • A shared cafe counter between Audi City Ginza and G735 Gallery
  • The main exhibit at G735 Gallery features an impressive red steel stage.

Photo: Taichi Misonoo

About the Project

Overview "Audi City Ginza/G735 Gallery" is a new Showrooms that disseminates cutting-edge information, created by renovating the existing "G735 Gallery" store and co-locating Audi's brand icon Showrooms within the same building. Based on the concept of an "urban compact Showrooms," it will provide a unique and sophisticated space and a premium experience to discerning customers from Ginza, a hub of trends.
Issues/Themes The design was created by subtly blending Audi's exclusive corporate design with the G735 Gallery's original Japanese modern aesthetic, while maintaining a clear separation between the two.
Space Solution/Realization In terms of construction, we overcame constraints through repeated structural studies, increasing the feasibility of the project. In terms of design, we realized an advanced space through lighting Spatial Production using translucent, dimmable LEDs and organic EL panels. Furthermore, by incorporating aluminum square timbers with a wood grain surface that comply with interior regulations, we achieved a space that is both safe and possesses a natural warmth and a sense of quality.
Sustainable design Health-conscious design: We select highly safe materials from both domestic and international building materials, including large-format ceramic flooring specified by Audi.
3R Design: Building materials selected domestically, other than those specified overseas, were c selected to be separable for disposal. Existing wooden rib panels and wall panels were reused, contributing to waste reduction.
Safety Design: For existing buildings that are over 30 years old and have very few remaining blueprints, we accurately grasped the building structure using spatial scanning (point cloud data). By reviewing the legal interpretations regarding natural smoke ventilation etc. at the time of completion and adopting the latest evacuation safety verification methods, we ensured safety that meets current legal standards.

Basic Information

Client MID ALFA Co., Ltd.
Volkswagen Group Japan Co., Ltd.
Services Provided Basic Planning and design supervision: Project International Japan Co., Ltd.
Design, Layout, Production, Construction: TANSEISHA Co., Ltd.
Project Leads at Tanseisha Design Direction: Atsuo Koiwai
Production, Construction: Yasuo Kawaminami, Yuta Tanifuji, Tansei TDC
Project Management: Hayato Sano, Ayano Ozaki
Location Tokyo, Japan
Opening Date December 2024
Website https://www.audicity-ginza.jp/ja/
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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