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Grand Seiko Museum

Showcasing the technical value and brand philosophy of Japan's world-class domestically produced watches.

  • Business Spaces
  • A museum that showcases both the brand's history of passion and challenges, and its brand philosophy.

    A museum that showcases both the brand's history of passion and challenges, and its brand philosophy.

  • A view of the world's finest Japanese-made watches through a round window-shaped lattice.

    A view of the world's finest Japanese-made watches through a round window-shaped lattice.

  • Capturing the message that "Japanese" interiors, which appeal to emotional value, want to convey, and displaying it as a scene.

    Capturing the message that "Japanese" interiors, which appeal to emotional value, want to convey, and displaying it as a scene.

  • Experience five stories—"Birth," "Challenge," "Diversity," "Originality," and "Evolution"—in a high-quality time and space.

    Experience five stories—"Birth," "Challenge," "Diversity," "Originality," and "Evolution"—in a high-quality time and space.

  • We offer an experience that allows you to trace the passion and challenges the brand has taken.

    We offer an experience that allows you to trace the passion and challenges the brand has taken.

  • The spectacular sight created by the overwhelming number of historical watches and historical movements lined up together.

    The spectacular sight created by the overwhelming number of historical watches and historical movements lined up together.

  • Grand Seiko Museum
  • A view of the world's finest Japanese-made watches through a round window-shaped lattice.
  • Capturing the message that "Japanese" interiors, which appeal to emotional value, want to convey, and displaying it as a scene.
  • Experience five stories—"Birth," "Challenge," "Diversity," "Originality," and "Evolution"—in a high-quality time and space.
  • We offer an experience that allows you to trace the passion and challenges the brand has taken.
  • The spectacular sight created by the overwhelming number of historical watches and historical movements lined up together.

Photo: Taichi Misonoo

About the Project

Overview Located on the 6th floor of the Seiko Museum Ginza, this museum is dedicated exclusively to Grand Seiko, a world-renowned independent brand. Given its location and the strong brand power of its products, the core target audience is fans and enthusiasts both domestically and internationally. The museum showcases the brand's history of origins and challenges, and the diverse and innovative products that have emerged from that journey. It aims to convey the technical value and brand philosophy of Japan's world-class domestically produced watches.
Issues/Themes In addition to providing information as a museum, the aim is to communicate universal and essential values as a "top-tier brand" that Japan can be proud of. Furthermore, through these experiential values, it aims to create empathy for the brand and contribute to the creation of new fans.
Space Solution/Realization Embodying the brand philosophy "The Nature of Time," the exhibition is structured around "the essence of watches told through objects" and "the sensibilities and spirituality of the Japanese people told through experiences." Historical exhibits unfold through actual materials and explanations, and a vast and diverse range of products are displayed throughout. The exhibition offers a refined experience of "Wa" (Japanese style), expressed through spaces inspired by hanging scrolls, pebbles, and plaster, as well as the spirit of hospitality expressed by treating watches as if they were single-flower vases.

Basic Information

Client Seiko Group Corporation
Services Provided Facility Concept Planning, Display Planning, Design, Layout, Production, Construction
Project Leads at Tanseisha Design Direction: Shinji Yoshida
Planning Direction: Shun Inagaki
Planning: Mei Yoshida
Design, Layout: Reisuke Okubo
Production, Construction: Mao Murakami, Tansei TDC
Project Management: Yukari Suegara
Location Tokyo, Japan
Opening Date April 2024
Website https://museum.seiko.co.jp/grandseiko-museum
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Shinji Yoshida

Design Direction

Shinji Yoshida

We handle Direction and design in a wide range of fields, from museums to expositions and entertainment facilities. By planning and designing by cross-sectionally and effectively linking in-house and external soft resources, we lead the way in creating new experiences and values that move the hearts of visitors in facilities and spaces.

Main Achievements

Denso Museum, Grand Seiko Museum, ONE PIECE x Minami Aso Railway Sunny Train, Kitakyushu City Science Museum Space LABO, Seiko Museum Ginza, Hizen Saga Bakumatsu Restoration Exposition Bakumatsu Restoration Memorial Hall, FLIGHT OF DREAMS, Space Museum TeNQ, TOTO Museum, ONE PIECE Exhibition, and more.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Planning Direction

Shun Inagaki

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Main Achievements

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