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Wako Main Building "Wako Watch & Jewelry Square"

A symbol of Ginza that continues to evolve by conveying the high quality feel cultivated throughout history through technology

  • Commercial Spaces
  • The front of the first floor. The veneer that gives the glass showcase its unique look is made by craftsmen using special techniques.

    The front of the first floor. The veneer that gives the glass showcase its unique look is made by craftsmen using special techniques.

  • The organic curves of the showcase give an elegant and gentle impression to the formal and tense space, making it possible for customers to spend a relaxing time.

    The organic curves of the showcase give an elegant and gentle impression to the formal and tense space, making it possible for customers to spend a relaxing time.

  • The second floor will be a holy place for Grand Seiko, with a museum, watch bar, lounge, and business meeting area, creating an opportunity for communication with fans.

    The second floor will be a holy place for Grand Seiko, with a museum, watch bar, lounge, and business meeting area, creating an opportunity for communication with fans.

  • By removing the back panel, the central window became see-through, connecting the store to the Ginza 4-Chome intersection and changing the relationship between the street and the building.

    By removing the back panel, the central window became see-through, connecting the store to the Ginza 4-Chome intersection and changing the relationship between the street and the building.

  • The lightness of the see-through central window contrasts with the solidity of the old building, bringing a new face to the Ginza area.

    The lightness of the see-through central window contrasts with the solidity of the old building, bringing a new face to the Ginza area.

  • Wako Main Building "Wako Watch & Jewelry Square"
  • The organic curves of the showcase give an elegant and gentle impression to the formal and tense space, making it possible for customers to spend a relaxing time.
  • The second floor will be a holy place for Grand Seiko, with a museum, watch bar, lounge, and business meeting area, creating an opportunity for communication with fans.
  • By removing the back panel, the central window became see-through, connecting the store to the Ginza 4-Chome intersection and changing the relationship between the street and the building.
  • The lightness of the see-through central window contrasts with the solidity of the old building, bringing a new face to the Ginza area.

Photo: Nacása & Partners Inc.

About the Project

Overview The first and second floors of Wako Main Building, a famous building that has been a symbol of Ginza since its completion in 1932, have been renovated and has operated as a salon for the wealthy.
Named "Wako Watch & Jewelry Square," the sales floor for luxury watches and jewelry has been evolved to match the globalization of Ginza and the diversification of purchasing patterns, and by strengthening its branding, we have created a space that will appeal to an even wider range of customers.
Issues/Themes To improve accessibility and to approach a new customer base. To provide a special feeling that evokes the history cultivated by Wako Main Building and the uplifting feeling that can only be achieved in a real space.
Space Solution/Realization The design, which was thoroughly painstakingly crafted, has been embodied and the effort made visible. The showcase is made of a single board that has been peeled apart using a special technique. Tiles of slightly different proportions are attached to the pillars one by one, with variations in colour and angle, creating a variety of shadows and giving the space a unique look. The space reflects the skills of the artisans and the power of production technology, and conveys the high quality that comes from the history that Wako Main Building has built here.
Design for Environment Healthy design: Selection of products certified as sick house syndrome-free / 3R design: Use of plastic materials is kept to a minimum, using only metal, wood and ceramic tiles / Energy-saving design: Complete change from existing incandescent lamps to LED lighting / Universal design: Adopted all-flat floors.

Basic Information

Client Seiko Holdings Corporation, WAKO Co., Ltd.
Services Provided Facility Concept Planning, Display Planning, Design, Layout, Production, Construction
Project Leads at Tanseisha Display Planning: Shun Inagaki
Creative Direction: Taisuke Uegauchi
Design, Layout: Taisuke Uegakiuchi, Koichiro Nakamura, Yasushi Inose, Nobuhito Tsuruoka, Atsuki Miyamoto
Production, Construction: Mitsunori Inaba
Awards "KUKAN DESIGN AWARD 2021" Shortlist
Platinum Winner at the MUSE Design Awards 2021 (USA)
Location Tokyo, Japan
Opening Date August 2020
Website https://www.wako.co.jp/
Tag
Taisuke Kamigaichi

Creative Direction

Taisuke Kamigaichi

After joining the company in 1988, he began his career in store design for the food and beverage industry. After working on spatial Direction for fashion buildings and commercial complexes, as well as large-scale exhibition pavilions overseas, Direction the design of Tanseisha's new Shinagawa headquarters in 2015. In addition to spatial design for offices and hotels, he has continued to take on a wide range of challenges across fields, including designing the 2020-series Denentoshi Line trains.

Main Achievements

Kurasuwa no Mori, Wako Main Building "Wako Watch & Jewelry Square", Asakusa View Hotel, Tokyu Denentoshi Line new train "2020 series", Fat Witch Bakery Kyoto "Pick-up point", Namiki Yabu Soba, and more

Articles

"Various forms of business that generate empathy" (April 2021)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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