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- TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
- Commercial Spaces
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A bird's-eye view of the entire hospitality area, overlooking the JAPAN AIRLINES TERRACE SUITE on the second floor and the CHAMPAGNE COLLET PARTY LOUNGE and SUITE ROOM on the third floor.
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The foyer that serves as the entrance to the hospitality area
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A lobby that exudes the excitement of a performance
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The graphic, which is made up of triangles and is based on the "A for Beginning," the icon that has been around since the project's inception, creates energy and flow.
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At JAPAN AIRLINES TERRACE SUITE, the eye level is adjusted to gently control the gaze.
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The triangular partition creates a flow, naturally drawing attention to the bowl.
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Original pictogram with a triangular design that creates directionality and visibility
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The Hospitality Area sign creates a sense of unity in the space with a consistent visual identity
Photography: Hatano Koki, Taichi Misonoo
About the Project
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building. The Hospitality Area, a new arena in Tokyo, was born from the project concept of "Let's pursue possibilities" with various partners under the umbrella of three Toyota Group companies. Targeting VIP users, from fans seeking a special viewing experience to business users, we were responsible for the planning, design, and construction of two entrances and four lounges on the first to fifth floors, 22 suite rooms in two areas, and the signage and VI (visual identity) for the entire area. |
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| Issues/Themes | In addition to being the home arena for Alvark Tokyo, the arena will offer a variety of experiences to guests in order to offer the appeal of a wide range of sports as a "next-generation sports experience." It will also be a special space with added value as a hospitality area, not only for the 30 home games per year, but also for other events and business use. |
| Space Solution/Realization | Tokyo is a city of many different colors, but one culture. We have seen TOYOTA ARENA TOKYO as a new center for sports and other entertainment, and by incorporating elements of Tokyo into each area, we have created a space where each area's unique characteristics stand out. By defining the motivations we wanted to provide to guests in each area - "desire to watch/appreciate" and "desire to socialize" - we were able to give each space its own unique experience value. Furthermore, we developed the "A for Beginning," an icon that is also connected to the arena logo from the start of the project, into a visual identity, and by deploying it throughout the entire area, we were able to create a worldview that is one hospitality area with a variety of colors. We aimed to create an area that could embodied exactly what this arena could offer, one that would foster club and basketball fans, while also being useful for business use and conventions. |
Basic Information
| Services Provided | Area concept planning, art Display Planning, sign planning, Design, Layout, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Research: Tansei Institute Creative Direction: Shuntaro Yamaguchi Production, Construction: Kento Minoshima, Tansei TDC Project Management: Ryosuke Suzuki Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | TOYOTA FUDOSAN CO., LTD. |
| Operating company | TOYOTA ALVARK TOKYO CORPORATION |
Creative Direction
Shuntaro Yamaguchi
He has been involved in design from concept work on a wide range of fields, from development plans for complexes and large-scale facilities, specialty stores, hotels, and exhibitions to products and graphics.
We do not just focus on spatial design, but strive to create output that communicates and leads to added value.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Affiliated companies and solutions
Related Achievements
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
- Entertainment facilities
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
- Entertainment facilities
TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』
An open terrace where you can enjoy the excitement of the match and special hospitality at the same time
- Entertainment facilities
TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』
A lounge inspired by Tokyo's deep scenery where you can spend your time freely
- Entertainment facilities
TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』
A private space where friendships deepen and emotions rise
- Entertainment facilities
TOYOTA ARENA TOKYO 『ARENA SHOP』
Alvark Tokyo's first permanent official merchandise shop
- Entertainment facilities
TOYOTA ARENA TOKYO 『CONCESSION STAND』
A diverse food and beverage area to liven up your match
- Entertainment facilities
TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』
Expressing the key themes of "TOYOTA ARENA TOKYO" - "SPORTS," "SUSTAINABILITY," and "MOBILITY"
- Entertainment facilities
Total Direcion
Satoko Machida
He has gained creative experience in a wide range of fields, including bustling Commercial Spaces, comfortable office spaces, and corporate museums incorporating digital Spatial Production. He launched the "Visual Design Unit," a creative team that aims to create spatial experiences with a focus on "visuals," and is expanding his design field while actively collaborating with creators from different fields. He aims to create "hospitably designed spaces" that generate empathy and convey a message.
Main Achievements
Production Supervisor
Tomoya Abe
He is in charge of the construction of a variety of spaces, including commercial spaces (retail, brands), Hospitality Spaces (hotels), Public Spaces (stations), and Business Spaces (offices, museums). Regardless of the genre, he promotes construction while coordinating with all parties involved.
Main Achievements