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TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

The arena's top-class lounge where you can enjoy hotel-quality meals

  • Commercial Spaces
  • The facade welcomes you with an impressive car display and a counter. Although it is fully open, the lines of light create a barrier that gives it a sense of freedom.

    The facade welcomes you with an impressive car display and a counter. Although it is fully open, the lines of light create a barrier that gives it a sense of freedom.

  • The two circles that jut out into the corridor create a striking presence without being separated by walls or gates.

    The two circles that jut out into the corridor create a striking presence without being separated by walls or gates.

  • An open kitchen area that efficiently guides guests during peak usage periods

    An open kitchen area that efficiently guides guests during peak usage periods

  • The dining area also has no walls, and the balance of furniture shapes and materials Spatial Production a calm and comfortable atmosphere for enjoying meals.

    The dining area also has no walls, and the balance of furniture shapes and materials Spatial Production a calm and comfortable atmosphere for enjoying meals.

  • The bar area in the back. The overall color tone and texture are coordinated to create a sense of unity.

    The bar area in the back. The overall color tone and texture are coordinated to create a sense of unity.

  • The line of light and the band of art that surrounds the lounge aim to create a dynamic sense of calm that combines individual comfort with an overall sense of groove.

    The line of light and the band of art that surrounds the lounge aim to create a dynamic sense of calm that combines individual comfort with an overall sense of groove.

  • A lounge where car exhibitions and dining areas coexist comfortably. The high counter seats near the reception are perfect for enjoying a quick meal between games.

    A lounge where car exhibitions and dining areas coexist comfortably. The high counter seats near the reception are perfect for enjoying a quick meal between games.

  • TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
  • The two circles that jut out into the corridor create a striking presence without being separated by walls or gates.
  • An open kitchen area that efficiently guides guests during peak usage periods
  • The dining area also has no walls, and the balance of furniture shapes and materials Spatial Production a calm and comfortable atmosphere for enjoying meals.
  • The bar area in the back. The overall color tone and texture are coordinated to create a sense of unity.
  • The line of light and the band of art that surrounds the lounge aim to create a dynamic sense of calm that combines individual comfort with an overall sense of groove.
  • A lounge where car exhibitions and dining areas coexist comfortably. The high counter seats near the reception are perfect for enjoying a quick meal between games.

Photo: Hatano Koki

About the Project

Overview TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building.

The TOYOTA PREMIUM LOUNGE is a dining space with a sizzling atmosphere, equipped with a live kitchen, and is the highest class lounge in the arena. The car exhibits on the facade and the counter area facing the aisle provide a place to quickly quench your thirst while enjoying the excitement of the sport, while the sofa area in the back is a place to enjoy a meal and conversation, making it suitable for a variety of uses, including MICE. We aimed to create a space that can be used as a social gathering place without losing the sense of exclusivity for VIP guests.
Issues/Themes As a full-scale dining space within a sports facility, we had to create the optimal balance of "exhilaration, high quality, and comfort" while fulfilling various functions. Another challenge was how to make the most of the space, which has a low ceiling height compared to the width.
Space Solution/Realization From the take-out counter to the live kitchen and the drinks counter in the back, we created highlights for each area while functionally organizing traffic. The seating area was designed with low furniture and partitions to ensure a sense of enclosure for each area. By encircling these areas with a line of light that circles the lounge and original art, we aimed to create a space where individual comfort coexists with an overall sense of groove.

Basic Information

Services Provided Area concept planning, Design, Layout, Production, Construction, Project Management
Project Leads at Tanseisha Design Direction, Design, Layout: Yuki Hayashino
Production, Construction: Minoshima Taketo, Hara Moeko, Araki Naoya, Lama Kalasang
Project Management: Ryosuke Suzuki

Total Direcion: Satoko Machida
Production Supervisor: Abe Tomoya
Overall Project Management: Ryosuke Nishino
Location Tokyo, Japan
Opening Date October 2025
Website https://www.toyota-arena-tokyo.jp/
Tag
Building owner TOYOTA FUDOSAN CO., LTD.
Operating company TOYOTA ALVARK TOKYO CORPORATION
Yuki Rinno

Design Direction, Design, Layout

Yuki Rinno

We plan, direct, and design a wide range of spaces, focusing on the design of Hospitality Spaces, from public spaces such as hotels, Commercial Spaces, and station facilities to specialty shops. Based on the theme of richness unravelled from both empathy with the times and universality, we pay homage to the culture and history of the land or place through materials, art, crafts, etc., and strive to create spaces that bring inner fulfillment to users.

Main Achievements

DAIDO MEDICAL SQUARE, Kobe Sannomiya Hankyu Building, Goconc-Kyoto Research Park, Laguna Bay Court Club Hotel & Spa Resort, SHIROYAMA HOTEL kagoshima, THE LANDMARK SQUARE TOKYO, Yamanashi Jewelry Museum, and more

Articles

"The value of 'going there': Uncovering the entertainment value of real space from the perspective of travel and hotels" (September 2022)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Related Achievements

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

Providing a wide range of hospitality services to create an unprecedented premium viewing experience

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

A special lounge where you can watch the players entering and exiting the stadium up close

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

An open terrace where you can enjoy the excitement of the match and special hospitality at the same time

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

A lounge inspired by Tokyo's deep scenery where you can spend your time freely

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

A private space where friendships deepen and emotions rise

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『ARENA SHOP』

TOYOTA ARENA TOKYO 『ARENA SHOP』

Alvark Tokyo's first permanent official merchandise shop

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『CONCESSION STAND』

TOYOTA ARENA TOKYO 『CONCESSION STAND』

A diverse food and beverage area to liven up your match

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』

TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』

Expressing the key themes of "TOYOTA ARENA TOKYO" - "SPORTS," "SUSTAINABILITY," and "MOBILITY"

  • Entertainment facilities
Satoko Machida

Total Direcion

Satoko Machida

He has gained creative experience in a wide range of fields, including bustling Commercial Spaces, comfortable office spaces, and corporate museums incorporating digital Spatial Production. He launched the "Visual Design Unit," a creative team that aims to create spatial experiences with a focus on "visuals," and is expanding his design field while actively collaborating with creators from different fields. He aims to create "hospitably designed spaces" that generate empathy and convey a message.

Main Achievements

Yamaha Music Yokohama Minato Mirai, Yamaha Sound Crossing Shibuya, Naraha Town x The University Museum Timeline of the Earth and Town, Hitachi Civic Center Science Museum Sacrie, Konica Minolta "Innovation Garden OSAKA Center" exhibition area, Panasonic Beauty SALON Ginza, Shibuya Hikarie ShinQs Switch Room, Workstyle Innovation Labo (Konica Minolta Japan Showrooms), Yanmar Museum, Yurakucho Blood Donation Room, etc.

Articles

"Space Creation: The Ultimate Entertainment Experience" (March 2022)
Tomoya Abe

Production Supervisor

Tomoya Abe

He is in charge of the construction of a variety of spaces, including commercial spaces (retail, brands), Hospitality Spaces (hotels), Public Spaces (stations), and Business Spaces (offices, museums). Regardless of the genre, he promotes construction while coordinating with all parties involved.

Main Achievements

Kojima Productions New Office, Wing-AI Lab〈-Shiho- Office〉〈Akihabara Office〉, Nikon Museum, Longchamp Jingumae, ENEOS Pavilion, KDDI GINZA456