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An open terrace where you can enjoy the excitement of the match and special hospitality at the same time
Photo: Hatano Koki
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building. JAPAN AIRLINES TERRACE SUITE is an open terrace where you can enjoy the thrill of the match and special hospitality at the same time. This space offers a new style of viewing that allows you to experience both at the same time, and with "TOKYO" as the keyword, it projects the "Tokyo scenery" that the arena values and should share with the world. The multifaceted charm of Tokyo is concentrated in six rooms and scenes, and day, night, history, and the future are expressed on various time axes. This space allows you to experience the immersive feeling of being inside TOYOTA ARENA TOKYO. |
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| Issues/Themes | The JAPAN AIRLINES TERRACE SUITE is a symbolic space that represents the arena's "new spectator experience," catching the eye from both the bowl and the general seating area. The six rooms, each with a completely different image, are balanced to complement each other, conveying the underlying theme of "TOKYO." |
| Space Solution/Realization | We believe that deliberately lacking uniformity is what makes the place "Tokyo-like," and we focused on highlighting the individuality of each room. The four rooms with private rooms are designed like anterooms, and we created a system that allows visitors to experience multiple surprises during a single experience, such as when entering, watching, and interacting, and that conveys a high level of hospitality. Furthermore, by collaborating with various artists, we aimed to create an even more memorable space that people will want to tell others about. |
| Services Provided | Area concept planning, Design, Layout, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Design Direction, Design, Layout: Yuki Hayashino Production, Construction: Minoshima Taketo, Hara Moeko, Araki Naoya, Lama Kalasang Project Management: Ryosuke Suzuki Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | TOYOTA FUDOSAN CO., LTD. |
| Operating company | TOYOTA ALVARK TOKYO CORPORATION |
Design Direction, Design, Layout
Yuki Rinno
We plan, direct, and design a wide range of spaces, focusing on the design of Hospitality Spaces, from public spaces such as hotels, Commercial Spaces, and station facilities to specialty shops. Based on the theme of richness unravelled from both empathy with the times and universality, we pay homage to the culture and history of the land or place through materials, art, crafts, etc., and strive to create spaces that bring inner fulfillment to users.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Yaesu Ishikawa Terrace
Enjoy Ishikawa's rich nature and traditions as if you were traveling
TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』
A lounge inspired by Tokyo's deep scenery where you can spend your time freely
TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』
A private space where friendships deepen and emotions rise
TOYOTA ARENA TOKYO 『ARENA SHOP』
Alvark Tokyo's first permanent official merchandise shop
TOYOTA ARENA TOKYO 『CONCESSION STAND』
A diverse food and beverage area to liven up your match
Total Direcion
Satoko Machida
He has gained creative experience in a wide range of fields, including bustling Commercial Spaces, comfortable office spaces, and corporate museums incorporating digital Spatial Production. He launched the "Visual Design Unit," a creative team that aims to create spatial experiences with a focus on "visuals," and is expanding his design field while actively collaborating with creators from different fields. He aims to create "hospitably designed spaces" that generate empathy and convey a message.
Main Achievements
Production Supervisor
Tomoya Abe
He is in charge of the construction of a variety of spaces, including commercial spaces (retail, brands), Hospitality Spaces (hotels), Public Spaces (stations), and Business Spaces (offices, museums). Regardless of the genre, he promotes construction while coordinating with all parties involved.
Main Achievements