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Yanmar Museum

A corporate museum that conveys, teaches and develops corporate philosophy through experiences

  • Business Spaces
  • Children who will lead the future will have fun while cultivating a spirit of adventure through experiences that connect them to Yanmar's business

    Children who will lead the future will have fun while cultivating a spirit of adventure through experiences that connect them to Yanmar's business

  • The first content, "Exciting! Challenge Theater," introduces the spirit of challenge of founder Magokichi Yamaoka, drawing visitors into the world of the museum.

    The first content, "Exciting! Challenge Theater," introduces the spirit of challenge of founder Magokichi Yamaoka, drawing visitors into the world of the museum.

  • When the player's motivation to take on the challenge increases, the center of the theater opens up, opening up the world of the challenge area and inviting them to each piece of content.

    When the player's motivation to take on the challenge increases, the center of the theater opens up, opening up the world of the challenge area and inviting them to each piece of content.

  • "Tagayase! Field" raises awareness of the corporate stance of using technology to support food production through farm work such as plowing fields.

    "Tagayase! Field" raises awareness of the corporate stance of using technology to support food production through farm work such as plowing fields.

  • In the "Zaku Zaku! Power Shovel Challenge" you can operate a real excavator, giving you a rare experience.

    In the "Zaku Zaku! Power Shovel Challenge" you can operate a real excavator, giving you a rare experience.

  • The theme of "My Fish, My Ocean" is the coexistence of humans and nature. You can experience the cycle of aquaculture and fishing in a highly immersive way.

    The theme of "My Fish, My Ocean" is the coexistence of humans and nature. You can experience the cycle of aquaculture and fishing in a highly immersive way.

  • After completing the challenge, hold your Yanmar Card over the terminal and your earned points and ranking will be displayed on the large screen in front of you.

    After completing the challenge, hold your Yanmar Card over the terminal and your earned points and ranking will be displayed on the large screen in front of you.

  • The "exhibition area" explains the history and business of the museum through digital timelines and graphics. There is also a mechanism that shows the energy usage status in the museum in real time.

    The "exhibition area" explains the history and business of the museum through digital timelines and graphics. There is also a mechanism that shows the energy usage status in the museum in real time.

  • At "Premium Marche BIWAKO," you can enjoy local ingredients and onigiri rice balls made with rice milled on the spot. A space where families can relax

    At "Premium Marche BIWAKO," you can enjoy local ingredients and onigiri rice balls made with rice milled on the spot. A space where families can relax

  • Yanmar Museum
  • The first content, "Exciting! Challenge Theater," introduces the spirit of challenge of founder Magokichi Yamaoka, drawing visitors into the world of the museum.
  • When the player's motivation to take on the challenge increases, the center of the theater opens up, opening up the world of the challenge area and inviting them to each piece of content.
  • "Tagayase! Field" raises awareness of the corporate stance of using technology to support food production through farm work such as plowing fields.
  • In the "Zaku Zaku! Power Shovel Challenge" you can operate a real excavator, giving you a rare experience.
  • The theme of "My Fish, My Ocean" is the coexistence of humans and nature. You can experience the cycle of aquaculture and fishing in a highly immersive way.
  • After completing the challenge, hold your Yanmar Card over the terminal and your earned points and ranking will be displayed on the large screen in front of you.
  • The "exhibition area" explains the history and business of the museum through digital timelines and graphics. There is also a mechanism that shows the energy usage status in the museum in real time.
  • At "Premium Marche BIWAKO," you can enjoy local ingredients and onigiri rice balls made with rice milled on the spot. A space where families can relax

Photo: Taichi Misonoo

About the Project

Overview The museum, which opened in 2013 as part of Yanmar's 100th anniversary celebrations, has been completely renovated with the concept of "Let's give it a try! An exciting future challenge" under the direction of Kashiwa Sato, creative director of the company's rebranding project, as general producer. The existing building has been partially expanded, and the content has been almost completely renewed. Yanmar is in charge of Display Planning, Design, Layout, Production, Construction, and system and Content Planning and production. The museum features content themed around Yanmar's business fields and the society it aims to create, and visitors can take home the spirit of challenge that has been passed down for many years through a variety of experiences.
Issues/Themes As a facility that embodies our branding activities and that inherits the spirit of challenge that has been passed down since our founding, we hope to convey to children not only our business activities and history, but also a message for the next 100 years.
Space Solution/Realization In parallel with creating the space, we created content that accurately embodied the concept by promoting a consistent Produce / Direction system for all of the museum's content, from setting the theme to planning, development, and production. In addition, by linking each piece of content with a point system, we created a system that made children want to actively try more content.

Basic Information

Client Yanmar Global Expert Co., Ltd.
Services Provided Total Produce: Kashiwa Sato
Design, Layout, Production, Construction, Display Planning, software/ Content Planning and production, system design and production: Tanseisha Co., Ltd.
Our Team Produce: Akihiro Suzuki
Project Management: Ryotaro Ishibashi, Yuki Nakanishi
Content Direction: Tomoko Matsuda
Design Direction: Satoko Machida
Technical Direction: Isamu Kobayashi, Kazuki Sawaki, Miki Ishiai
Design, Layout: Lee Nayoung, Kamiya Kamiya
Production, Construction: Yasuo Kawaminami, Takuma Shimazawa
Awards "14th Kids Design Award"
Location Shiga Prefecture
Open October 2019
Website https://www.yanmar.com/jp/museum/
Tag
Akihiro Suzuki

Produce /Head of Cross Media Innovation Headquarters Spatial Media Produce Department

Akihiro Suzuki

Since joining the company, he has been involved in creating spaces for corporate advertising and promotion, and was appointed head of the event Produce department in 2014. In 2017, he participated in the launch of Cross Media Innovation Headquarters, a team of specialists in spatial Spatial Production that brings new value by combining various technologies and ideas with the space-making know-how that the company has cultivated over the years. He is currently working to create value for spaces as media and the time spent there, and to create moving experiences and spatial value.

Main Achievements

Hizen Saga Bakumatsu Restoration Exposition Bakumatsu Restoration Memorial Museum, Isuzu Plaza, Milano Expo Japan Pavilion, ZOZOCOLLE2012 A/W

Articles

"Creating Space Between Cyber and Physical in the Age of Society 5.0" (June 2019)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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