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A corporate museum that conveys, teaches and develops corporate philosophy through experiences
Photo: Taichi Misonoo
Overview | The museum, which opened in 2013 as part of Yanmar's 100th anniversary celebrations, has been completely renovated with the concept of "Let's give it a try! An exciting future challenge" under the direction of Kashiwa Sato, creative director of the company's rebranding project, as general producer. The existing building has been partially expanded, and the content has been almost completely renewed. Yanmar is in charge of Display Planning, Design, Layout, Production, Construction, and system and Content Planning and production. The museum features content themed around Yanmar's business fields and the society it aims to create, and visitors can take home the spirit of challenge that has been passed down for many years through a variety of experiences. |
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Issues/Themes | As a facility that embodies our branding activities and that inherits the spirit of challenge that has been passed down since our founding, we hope to convey to children not only our business activities and history, but also a message for the next 100 years. |
Space Solution/Realization | In parallel with creating the space, we created content that accurately embodied the concept by promoting a consistent Produce / Direction system for all of the museum's content, from setting the theme to planning, development, and production. In addition, by linking each piece of content with a point system, we created a system that made children want to actively try more content. |
Client | Yanmar Global Expert Co., Ltd. |
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Services Provided | Total Produce: Kashiwa Sato Design, Layout, Production, Construction, Display Planning, software/ Content Planning and production, system design and production: Tanseisha Co., Ltd. |
Our Team | Produce: Akihiro Suzuki Project Management: Ryotaro Ishibashi, Yuki Nakanishi Content Direction: Tomoko Matsuda Design Direction: Reiko Machida Technical Direction: Isamu Kobayashi, Kazuki Sawaki, Miki Ishiai Design, Layout: Lee Nayoung, Kamiya Kamiya Production, Construction: Yasuo Kawaminami, Takuma Shimazawa |
Awards | "14th Kids Design Award" |
Location | Shiga Prefecture |
Open | October 2019 |
Website | https://www.yanmar.com/jp/museum/ |
Tag |
Produce /Head of Cross Media Innovation Headquarters Spatial Media Produce Department
Akihiro Suzuki
Since joining the company, he has been involved in creating spaces for corporate advertising and promotion, and was appointed head of the event Produce department in 2014. In 2017, he participated in the launch of Cross Media Innovation Headquarters, a team of specialists in spatial Spatial Production that brings new value by combining various technologies and ideas with the space-making know-how that the company has cultivated over the years. He is currently working to create value for spaces as media and the time spent there, and to create moving experiences and spatial value.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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