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- ZOZOCOLLE 2012A/W
ZOZOCOLLE 2012A/W
The first real event to express the world of "ZOZOTOWN"
- Event Spaces
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The main screen is the centerpiece, with each brand's booth dotted around, creating a realistic ZOZOTOWN world view that heightens visitors' expectations.
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The containers, based on a monotone theme and decorated with the individuality of each brand, create a special, limited time and space.
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The central screen will broadcast real-time information such as hot selling items and event information at the venue.
Photo by YOSHITERU BABA
About the Project
| Overview | ZOZOCOLLE was the first real event held by the online fashion shopping site ZOZOTOWN. It was held at Makuhari Messe on September 15-16, 2012 as a fashion exhibition with the distinctive feature of pre-order sales. At the venue, visitors could try on and pre-order the latest fashions and venue-exclusive products before they hit the shelves in stores, as well as special events such as various workshops and shows by various brands. |
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| Issues/Themes | Our goal is to express the ZOZOTOWN worldview in a real space and create a "ZOZOTOWN-like" place where visitors can feel surprised. |
| Space Solution/Realization | The story was set that "visitors are specially invited to the loading and unloading of new product transport containers as buyers," and the venue space was composed of containers. This created a space where visitors could experience the exclusivity and worldview of buyers who purchase directly from brands. In addition, while the basic composition of the containers was monotone, each was designed to allow each brand to express its own unique worldview, creating a space that felt like a streetscape of brands within a unified overall space. |
Basic Information
| Client | Start Today Co., Ltd. |
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| Services Provided | Design, Layout, Production, Construction, operation, Spatial Production, administrative work |
| Our Team | Direction: Masaki Ikeda Design, Layout: Keisuke Tanaka, Tomoko Matsuda |
| Awards | "32nd Display Industry Award" Display Industry Encouragement Award "DSA Space Design Award 2013" Excellence Award Selected for the 47th SDA Award |
| Location | Chiba Prefecture |
| Open | September 2012 |
| Website | http://zozo.jp/zozocolle/ |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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