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- Rengo booth at the 2022 Tokyo International Packaging Exhibition
Rengo booth at the 2022 Tokyo International Packaging Exhibition
Communicating a message about the future of packaging through an environmentally friendly booth
- Event Spaces
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The fusion of design and Video creates an impactful and appealing façade
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The Rengo cardboard wall stacked in the center of the front of the booth drew overwhelming attention from guests.
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By seamlessly incorporating monitors into the stacked cardboard boxes, a variety of expressions Spatial Production.
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A theme symbol was set up in the center of the booth to demonstrate the company's commitment to the SDGs.
Photo: Taichi Misonoo
About the Project
| Overview | This is our exhibition booth at TOKYO PACK 2022, one of the largest comprehensive packaging exhibitions in Asia in terms of both number of exhibitors and visitors. At its booth, under the theme of "Sustainable packaging that supports lifestyles and shapes the future," Rengo introduced its efforts toward the SDGs to show visitors the latest developments in how the company continues to create new value in packaging. |
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| Issues/Themes | The exhibition concept is "Less is more. & SDGs - Towards sustainable packaging," and will encompass Rengo's six core businesses to convey a simple, easy-to-understand, and powerful message. |
| Space Solution/Realization | Rengo's environmentally friendly cardboard boxes were stacked to a width of 12 m and a height of 3.5 m, and mosaic art in various patterns in the colors of the six core businesses was applied to create an art wall evoking the SDGs. Furthermore, by combining monitors installed in certain areas with mosaic art, it was transformed into a media wall with a variety of different expressions. Rengo's vision was conveyed in an eye-catching Spatial Production as a "message for the future of packaging." |
| Design for Environment | Recycled materials: The façade is made of Rengo cardboard made from 100% recycled paper, and the flooring is made of punch carpet made from 100% recycled materials. Reuse design: The booth structure uses reused system materials and wall panel materials to reduce waste. |
Basic Information
| Client | Rengo Co., Ltd. |
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| Services Provided | Display Planning, Design, Layout, Production, Construction, Project Management |
| Our Team | Design Direction: Nomura Kazuki Design, Layout: Kazuki Nomura, Yuka Watanabe Production, Construction: Eiichi Yokomori, Ryotaro Kudo Project Management: Isao Hirata |
| Location | Tokyo, Japan |
| Open | October 2022 |
| Website | https://www.rengo.co.jp/index.html |
| Tag |
Design Direction
Kazuki Nomura
He designs a wide range of promotional spaces, including exhibitions and events, corporate Showrooms, innovation centers, etc. Without being limited by genre, he aims to design spaces that value both "making his client's business successful" and "shaking the minds of visiting guests and satisfying them."
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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