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- Fujitsu booth at CEATEC JAPAN 2011
Fujitsu booth at CEATEC JAPAN 2011
Realizing an impressive large-scale booth design while also saving energy
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A full view of the booth. The numerous cubes at the top represent how Fujitsu's technology is helping to enrich people's lives.
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The upper cube, which uses LED panels as a light source for internal lighting, also serves as ground lighting, achieving energy savings.
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Theme stage. An open stage that draws visitors into the booth from all directions within the venue.
Photo: Kudo Original Photo
About the Project
| Overview | "CEATEC JAPAN 2011" is one of the largest international exhibitions in Asia for Video, information, and communications. The theme of Fujitsu's booth this year was "ICT Supporting an Affluent Society - Human-Centric Intelligent Society." The aim of the exhibition booth was to introduce cutting-edge technologies and services that support our lives and society. |
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| Issues/Themes | Given the size of the booth, we needed to create a route that would allow visitors to move around the exhibition without stress, without overlooking the wide range of solutions on display. At the same time, we needed to create a lighting plan that would respond to energy conservation measures in the wake of the earthquake disaster. |
| Space Solution/Realization | From selecting the booth location in the venue to zoning plans and verifying visibility from each conductor, we conducted thorough consideration to arrive at the optimal floor plan layout. In addition, we adopted countless cubes as a design motif to express Fujitsu's technology. Each cube contains an LED panel, and the entire ceiling surface emits light to complement the ground lighting. We were able to achieve a powerful booth design that is also energy-efficient. |
| Design for Environment | To reduce industrial waste and costs, we used reusable system materials for the fixtures' construction. |
Basic Information
| Client | Fujitsu Limited |
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| Services Provided | Display Planning, Design, Layout, Production, Construction |
| Our Team | Direction: Kazuki Nomura Design, Layout: Kazuki Nomura, Jun Yamashita |
| Awards | Selected for the "Space Design Award 2012" |
| Location | Chiba Prefecture |
| Open | October 2011 |
| Website | http://jp.fujitsu.com/ |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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