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Fujitsu booth at CEATEC JAPAN 2011

Realizing an impressive large-scale booth design while also saving energy

  • Event Spaces
  • A full view of the booth. The numerous cubes at the top represent how Fujitsu's technology is helping to enrich people's lives.

    A full view of the booth. The numerous cubes at the top represent how Fujitsu's technology is helping to enrich people's lives.

  • The upper cube, which uses LED panels as a light source for internal lighting, also serves as ground lighting, achieving energy savings.

    The upper cube, which uses LED panels as a light source for internal lighting, also serves as ground lighting, achieving energy savings.

  • Theme stage. An open stage that draws visitors into the booth from all directions within the venue.

    Theme stage. An open stage that draws visitors into the booth from all directions within the venue.

  • Fujitsu booth at CEATEC JAPAN 2011
  • The upper cube, which uses LED panels as a light source for internal lighting, also serves as ground lighting, achieving energy savings.
  • Theme stage. An open stage that draws visitors into the booth from all directions within the venue.

Photo: Kudo Original Photo

About the Project

Overview "CEATEC JAPAN 2011" is one of the largest international exhibitions in Asia for Video, information, and communications. The theme of Fujitsu's booth this year was "ICT Supporting an Affluent Society - Human-Centric Intelligent Society." The aim of the exhibition booth was to introduce cutting-edge technologies and services that support our lives and society.
Issues/Themes The booth was designed to provide visitors with a stress-free route through the exhibition, without allowing them to miss any of the wide range of solutions on display. At the same time, the lighting plan should be designed to save energy after the earthquake.
Space Solution/Realization From selecting the booth location in the venue to zoning plans and verifying visibility from each conductor, we conducted thorough consideration to arrive at the optimal floor plan layout. In addition, we adopted countless cubes as a design motif to express Fujitsu's technology. Each cube contains an LED panel, and the entire ceiling surface emits light to complement the ground lighting. We were able to achieve a powerful booth design that is also energy-efficient.
Design for Environment To reduce industrial waste and costs, we used reusable system materials for the fixtures' construction.

Basic Information

Client Fujitsu Limited
Services Provided Display Planning, Design, Layout, Production, Construction
Project Leads at Tanseisha Direction: Kazuki Nomura
Design, Layout: Kazuki Nomura, Jun Yamashita
Awards Selected for the "Space Design Award 2012"
Location Chiba Prefecture
Opening Date October 2011
Website http://jp.fujitsu.com/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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