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Osaka-Kansai Expo International Red Cross and Red Crescent Movement Pavilion

Osaka-Kansai Expo International Red Cross and Red Crescent Movement Pavilion

Generate empathy for the Red Cross's humanitarian activities and take the first step to help through these experiences

Event Spaces

Aiming for the pavilion concept "It is humans who save humans," a single red line of "Kotosen" (things) that carries the ups and downs of human emotions dances through the space.
[Introduction] "Kotosen" creates a rich trajectory in the space, guiding visitors through the exhibition experience
[ZONE 1 | Awareness] An installation that makes us reexamine our daily lives
[ZONE 1 | Realization] There are ordinary yet irreplaceable everyday lives all over the world, just like ours.
[ZONE 2 | Thinking] Hemispherical Dome Theater "CROSS THEATER"
[ZONE 2 | Think] Witnessing humanitarian efforts amid humanitarian crises around the world
[ZONE 2 | Thinking] The encounter between the helper and the helped. When one "Kotosen" intersects with another "Kotosen," great power is born.
[ZONE 3: Take Action] A space where you can expand your own "Kotosen" by taking action and experience the countless "Kotosen" experiences that are spreading all over the world.
[SHOP] A shop space filled with original goods featuring Kotosen designs

Photography: ©Masato Kono (Nacasa and Partners), Videography and Production: Montage Inc.

About the Project

Overview	The International Red Cross and Red Crescent Sports Pavilion was exhibited at the 2025 Osaka-Kansai Expo. In response to the Expo's theme of "Designing a Future Society Where Life Shines," the facility's concept was "It is people who save people." In order to generate empathy for the Red Cross's humanitarian activities and expand the circle of support, the design and content were developed to encourage people to think about "people" and "life" through experiences. In order to encourage people to see humanitarianism as something that concerns them personally, the pavilion space was divided into three zones themed on "Awareness," "Consideration," and "Act," and the space was created with an emphasis on experience.
Issues/Themes	When we exhibited at the 2005 World Expo in Aichi, Japan, we poignantly conveyed the humanitarian crises occurring around the world and the people who are confronting them, and while it garnered sympathy from many people, it also evoked the hesitation that all humans have: "I want to do something, but I don't know what I can do." At this year's Osaka-Kansai Expo, our theme was to shake off that hesitation and foster "altruism" and the courage to take a step forward.
Space Solution/Realization	Witnessing the ongoing global situation of war and the unforeseen threats that could strike Japan at any time, we aimed to create a story that would lead visitors to take the first step in action, realizing that they too could be on the side that needs help. We also developed a visual design in which a single red "Kotosen" line representing a person's journey draws a rich trajectory in the space in accordance with people's emotions, and when one "Kotosen" intersects with another, it becomes a powerful force, expressing a scene in which emotions well up. We designed an experience that carefully considers the feelings of visitors.
Sustainable design	3R design: The shop fixtures are made from recycled clothing materials, and the pavilion's original goods are also made from eco-friendly materials. All equipment used is also leased and reusable. Universal design: We have implemented initiatives to enable anyone to enjoy Video content by providing universal services such as audio guides and subtitles.

Basic Information

Client	Japanese Red Cross Society
Services Provided	Design, Layout, Production, Construction, Video Production, management Advertising planning and production, Website Creation, SNS campaign implementation (Tanseisha/CLIPS) Virtual Spatial Production: Pavilion production and Website Creation (Tanseisha/One to Ten)
Project Leads at Tanseisha	Producers: Akihiro Suzuki, Hiromi Ishida Exhibition and management planning: Hanako Higashinakagawa Design Direction: Toshitake Tanaka Design, Layout: Kaneko Hanae Video Direction: Kenya Hirata, Yuka Yoshigami Technical Direction: Isamu Kobayashi Production, Construction: Toku Arawaka Project Management: Rei Obuchi, Akari Shimada
Awards	Winner of the 44th Display Industry Award 2025 "KUKAN DESIGN AWARD 2025" Longlist Selected for the 59th Japan Sign Design Award
Location	Osaka, Japan
Opening Date	April 2025
Website	https://expo2025.jrc.or.jp
Tag	Event Spaces Sign and Graphic Digital and Spatial Production Technology Universal Design Cultural Events Environmental Consideration Award Kinki

Design Direction

Toshitake Tanaka

He has worked on a wide range of facilities, including museums, children's facilities, and disaster prevention and earthquake disaster facilities. He is strongly committed to establishing a context that connects the theme of each facility to the spatial design, and to creating spaces that spread messages and activities. He is currently traveling around the country with the motto of "creating facilities that people want to visit again and again."

Main Achievements

Shinagawa City Environmental Learning and Exchange Facility Ecoru Togoshi, Saitama City Children and Family Comprehensive Center "Palette Hiroba", Hiroshima Peace Memorial Museum Main Building, Hiroshima Peace Memorial Museum East Building, Saitama Prefecture Disaster Prevention Learning Center, Bando Kobe Youth Science Museum, Satsumasendai City Fire Department Disaster Prevention Training Center, Hanamaki City General Cultural Properties Center, National Hansen's Disease Museum, etc.

Articles

"Creating facilities that design direction" (2021/7)

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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Free Word	Free Word
Spatial Field	Commercial Spaces Hospitality Spaces Public Spaces Business Spaces Event Spaces Cultural Spaces
Opening year	2025 2024 2023 2022 2021 2020 2019 2018 2017
Area	Hokkaido and Tohoku Kanto Chubu Kinki Chugoku and Shikoku Kyushu and Okinawa Abroad
Keyword	Corporate Museum Research, Development and Innovation Center Hotel and Bridal Facilities Medical Service Facilities Sports Tour facilities Retail Stores Advertising, sales promotion, and brand appeal Environmental Consideration Award Digital and Spatial Production Technology Renovation