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An exhibition space with the theme of "Encountering Ideas" that showcases a variety of Japanese content in a next-generation display
Photo by Jon Wallis Photography
Overview | The Dubai Expo was held under the main theme of "Connecting Hearts and Minds, Creating the Future." The Japan Pavilion is themed on "Encountering Ideas," and is structured as an exhibition space showcasing a variety of Japanese content using the latest technology. As visitors progress through each zone, they will experience how "valuing diverse encounters leads to the birth of new ideas, exchanges, and changes to a better future," and create actions that will lead to the Osaka-Kansai Expo to be held in Japan in 2025. It is mainly made up of six scenes, each features themed exhibition, experiential, and performance spaces. |
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Issues/Themes | Based on the fact that Japan has valued encounters since ancient times, and has generated new ideas by absorbing wisdom and culture from the outside world, and sublimated them into unique values, the construction of the exhibitions will express the vision that "Japan will become a hub for encounters of ideas with a global perspective for the future, and by fusing them, will generate actions for a better Display Construction." In addition, the exhibitions will be maintained and managed so that visitors can experience them smoothly for the six months during the Expo. |
Space Solution/Realization | After extensive discussions with Japan's top creators in various fields, we established an exhibition experience unlike any other in the world by incorporating an audio AR system that utilizes location information and new Video Production techniques. Along with a fantastical immersive experience, the system digitizes the actions of visitors, and the climax scene is formed based on the data of the visitors gathered at that time on that day, creating an experience that matches the theme. We also verified whether the complex system would operate correctly, and conducted multiple pre-verification tests to recreate the exhibition planned in Japan using materials procured locally. |
Client | Host ministry: Trade and Industry Co-host ministries: Ministry of Internal Affairs and Communications, Ministry of Education, Culture, Sports, Science and Technology, Ministry of Agriculture, Ministry of Agriculture, Forestry and Fisheries; and Ministry of Economy, Ministry of Land, Infrastructure, Transport and Tourism Participating organizations: Japan External Trade Organization (JETRO) |
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Services Provided | Total Produce:DENTSU INC. Live Architectural Design: Yuko Nagayama Y.K. Architectural Design ・NTT Facilities, Inc. Display Construction, Spatial Production Management and maintenance: Japan Pavilion at Dubai International Expo 2020 Exhibition Production Consortium (Murayama & Tanseisha) |
Project Leads at Tanseisha | Performance Direction: Mayuko Sakata, Ryotaro Ishibashi Technical Direction: Isamu Kobayashi Production, Construction: Yusuke Yamanaka, Yuji Hasegawa Project Management: Keiichi Hasegawa, Yusuke Nino, Ryotaro Ishibashi |
Awards | Gold Award in the Large Pavilion Exhibition Category, sponsored by the Bureau International des Expositions (BIE) |
Location | Dubai, United Arab Emirates |
Opening Date | October 1, 2021 |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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