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- Japan Pavilion at Expo Milano 2015
Japan Pavilion at Expo Milano 2015
An emotional experience that transcends language, culture, time and place through digital technology and a variety of Spatial Production
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The exterior of the pavilion. Visitors are greeted by displays of straw barrels and timberwork.
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Beautiful Japanese rural scenery is presented as an overwhelming immersive experience through 360° Video with infinite reflections and interactive floor Video.
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An information waterfall with content related to agriculture and food. Providing an interactive information experience using smartphones.
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A showcase that condenses the wisdom and techniques that go into Japanese cuisine. It promotes Japanese cuisine as the "food of the future" that contributes to solving various global issues.
Photography: Nacása & Partners Inc. (2nd and 3rd photos)
About the Project
| Overview | The Milan Expo was held with food as its theme. The Japan Pavilion, with the concept of "Harmonious Diversity," promoted the idea that Japan's agriculture, forestry, fisheries, and food-related initiatives, as well as the various wisdom and techniques packed into "Japanese food" and "Japanese food culture," can create a diverse future and contribute to solving common issues for all of humanity. It is mainly made up of five scenes, each with its own theme, and is a space for exhibitions, experiences, and Spatial Production. |
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| Issues/Themes | To create an experience that showcases the diversity of Japanese food, Japanese culinary culture, and the agriculture, forestry, and fisheries industries, using digital technology, various Spatial Production techniques, and exhibition expressions. |
| Space Solution/Realization | After extensive discussions with Japan's leading creators, including the exhibition producer, we carried out long-term mock-assembly verification for each scene in Japan. In addition to the hardware aspects such as Spatial Production techniques, construction, and modeling, we also previewed and adjusted the content at the same time, creating an advanced experiential space that stimulates the five senses by fusing hardware and software. We created the most highly acclaimed pavilion at the Expo. |
Basic Information
| Client | Host ministry: Ministry of Agriculture, Ministry of Agriculture, Forestry and Fisheries; and Ministry of Economy, Trade and Industry Ministry of Land, Infrastructure, Transport and Tourism Participating organizations: Japan External Trade Organization (JETRO) Total Produce: DENTSU INC. |
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| Services Provided | Production, Spatial Production management, maintenance management: Japan Pavilion, Milan Expo 2015 Exhibition Production Consortium (Nomura Co., Ltd., Tanseisha Co., Ltd.) |
| Our Team | Project Management: Nobuyuki Kobayashi, Keiichi Hasegawa, Junichi Mizumura Performance Direction: Akihiro Suzuki and Shinya Nayuki Technical Direction: Isamu Kobayashi Production, Construction: Yuta Tanaka, Yuji Hasegawa, Shuhei Yamaguchi, Naokuni Sorimachi, Kazuma Yamada |
| Awards | Gold Award in the Pavilion Prize sponsored by the Bureau International des Expositions (BIE) |
| Location | Milan, Italy |
| Open | May 2015 |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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