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- Watches and Wonders Geneva 2025
Grand Seiko
Watches and Wonders Geneva 2025
Grand Seiko
Promoting the brand's worldview and message to the world
- Event Spaces
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The windows around the pavilion and the entire interior space are used for Video presentations, conveying this year's Grand Seiko worldview in a subtle yet bold way.
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The central Spatial Production displays Video evokes the flowing movement of the hands, a feature of the highlight model's mechanism (Spring Drive).
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Optical glass and multi-faceted acrylic are used for the Spatial Production. The complex appearance of light and shadow refracting depending on the viewing angle expresses "transparent light and shifting shadows."
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The new models are Spatial Production using special prism sheets to depict the landscapes that inspired each model, with delicate, deep light and shadow.
Photo: Communico
About the Project
| Overview | Watches and Wonders Geneva is a luxury watch fair held every April in Geneva, Switzerland. It is held at Palexpo, an exhibition center adjacent to Geneva Airport, and features pavilions from approximately 60 brands. The Grand Seiko Pavilion aimed to promote this year's Grand Seiko brand stance and new models to buyers and media from around the world. |
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| Issues/Themes | The aim is to raise awareness of the Grand Seiko brand around the world and promote this year's new models. |
| Space Solution/Realization | Based on the theme of "Transparent Light and Shifting Shadows," the installation expressed Grand Seiko's uniquely Japanese view of nature. From Video that used the entire space, Spatial Production of highlight models, and the window Spatial Production promoting various new models, the installation was expressed through the movement of shapes, textures, light and shadow. The world view of Grand Seiko and the message contained in this year's new models were conveyed to the world. |
Basic Information
| Client | Seiko Watch Corporation |
|---|---|
| Services Provided | Basic Planning, Design, Layout, production (furniture, Video Production, window Spatial Production) |
| Project Leads at Tanseisha | Creative Direction: Inose Yasushi Design, Layout: Takeshima Koshiro Production (furniture, Video Production, window Spatial Production): Yoshifumi Otsuka, Ryotaro Kudo Project Management: Yukari Suegara, Hiroyuki Kano |
| Location | Geneva, Switzerland |
| Opening Date | April 2025 |
| Website | https://www.grand-seiko.com/jp-ja/special/watchesandwonders2025/ |
| Tag |
Creative Direction
Yasushi Inose
After working on creating spaces for cultural facilities, he is now involved in creating a variety of spaces, including restaurants, retail stores, offices, and event spaces. He pursues problem-solving designs in a wide range of fields, regardless of industry or business type. Recently, he has been focusing on designing Hospitality Spaces, which are attracting increasing attention in society, such as the medical field (clinics, health checkup centers) and sports hospitality facilities.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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