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- BASELWORLD SEIKO Stand 2008-2015
BASELWORLD SEIKO Stand 2008-2015
A journey with an ever-evolving brand
- Event Spaces
Baselworld is one of the world's largest and most historic international trade fairs, bringing together the world's finest watches and jewelry. It is held annually in Basel, Switzerland, between March and May. Since 2008, Tanseisha has been assisting in the creation of the Seiko Watch Pavilion, which showcases Japanese craftsmanship and advanced technology to the world. We will introduce a project that has evolved in response to market trends, drawing on the know-how and relationships gained from ongoing efforts.
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The Cube was designed in 2008-2012. The exterior is symbolic, with no product display windows.
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The show window aisle inside the pavilion invites you into the world of Seiko.
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The luxury of the "Grand Seiko Wing" and the innovation of the "Seiko Wing" are expressed throughout the pavilion.
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A video presentation of a watch photobook by three photographers
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Entertaining visitors in a relaxing lounge and bar
Photography: Nacása & Partners Inc., RINO KOJIMA (Rights Photography Studio.)
Basic Information
| Client | SEIKO WATCH CORPORATION |
|---|---|
| Services Provided | Design, Layout, Production, Construction |
| Project Leads at Tanseisha | Project Management: Hiroyuki Kano Design Direction: Taisuke Uegakiuchi, Jun Manai Design, Layout: Taisuke Uegakiuchi, Jun Manai, Yasushi Inose, Takeshi Kikuchi, Fumio Seno Production, Construction: Toshiji Imai, Junya Hayakawa |
| Awards | "Display Design Award 2008" Excellence Award "JCD Design Award 2008" BEST100 "Display Industry Award 2008" Display Industry Excellence Award "ADAM Award (Germany)" Bronze Award Selected for "Display Design Award 2011" Selected for the "DSA Space Design Award 2014" |
| Location | Basel (Switzerland) |
| Opening Date | 2008-2015 |
| Website | http://www.seiko-watch.co.jp/ |
| Tag |
Design Direction
Taisuke Kamigaichi
After joining the company in 1988, he began his career in store design for the food and beverage industry. After working on spatial Direction for fashion buildings and commercial complexes, as well as large-scale exhibition pavilions overseas, Direction the design of Tanseisha's new Shinagawa headquarters in 2015. In addition to spatial design for offices and hotels, he has continued to take on a wide range of challenges across fields, including designing the 2020-series Denentoshi Line trains.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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Design, Layout
Yasushi Inose
After working on creating spaces for cultural facilities, he is now involved in creating a variety of spaces, including restaurants, retail stores, offices, and event spaces. He pursues problem-solving designs in a wide range of fields, regardless of industry or business type. Recently, he has been focusing on designing Hospitality Spaces, which are attracting increasing attention in society, such as the medical field (clinics, health checkup centers) and sports hospitality facilities.