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Asakusa View Hotel

A high-class lobby space that Spatial Production the charm of Asakusa in four different areas

  • Hospitality Spaces
  • First lobby. In order to create the next famous spot in Asakusa, where Japanese and Western styles coexist, the atrium is decorated with "Asakusa quirky lattice" that looks like a Japanese vertical lattice from the front and a Western arch from the side.

    First lobby. In order to create the next famous spot in Asakusa, where Japanese and Western styles coexist, the atrium is decorated with "Asakusa quirky lattice" that looks like a Japanese vertical lattice from the front and a Western arch from the side.

  • The second lobby is exclusively for guests. Only an Asakusa View Hotel that is integrated into the local community can provide this space, allowing you to experience the real Asakusa. The portable shrine storehouse where the portable shrine is enshrined is located in the center of the lobby.

    The second lobby is exclusively for guests. Only an Asakusa View Hotel that is integrated into the local community can provide this space, allowing you to experience the real Asakusa. The portable shrine storehouse where the portable shrine is enshrined is located in the center of the lobby.

  • "GRILL DINING Makibi". The restaurant has equipment for cooking over a fire, allowing you to enjoy your meal around the fire. This restaurant has an entertainment feel to it, as it is the former site of one of Asakusa's most famous theaters.

    "GRILL DINING Makibi". The restaurant has equipment for cooking over a fire, allowing you to enjoy your meal around the fire. This restaurant has an entertainment feel to it, as it is the former site of one of Asakusa's most famous theaters.

  • The Hanamichi (walkway) connecting the two lobbies. In keeping with the fact that this was once a sacred place for Kabuki, home to the three Edo theatres, the corridor is designed to resemble a Kabuki hanamichi (walkway) with wall reliefs inspired by the patterns of Kabuki actors.

    The Hanamichi (walkway) connecting the two lobbies. In keeping with the fact that this was once a sacred place for Kabuki, home to the three Edo theatres, the corridor is designed to resemble a Kabuki hanamichi (walkway) with wall reliefs inspired by the patterns of Kabuki actors.

  • Asakusa View Hotel
  • The second lobby is exclusively for guests. Only an Asakusa View Hotel that is integrated into the local community can provide this space, allowing you to experience the real Asakusa. The portable shrine storehouse where the portable shrine is enshrined is located in the center of the lobby.
  • "GRILL DINING Makibi". The restaurant has equipment for cooking over a fire, allowing you to enjoy your meal around the fire. This restaurant has an entertainment feel to it, as it is the former site of one of Asakusa's most famous theaters.
  • The Hanamichi (walkway) connecting the two lobbies. In keeping with the fact that this was once a sacred place for Kabuki, home to the three Edo theatres, the corridor is designed to resemble a Kabuki hanamichi (walkway) with wall reliefs inspired by the patterns of Kabuki actors.

Photo: Nacása & Partners Inc.

About the Project

Overview This was a renovation project for the Asakusa View Hotel, which opened 33 years ago in Asakusa, Tokyo, an area where entertainment from all eras coexists. To strengthen the hotel's branding and increase sales of accommodation and food and beverages, the hotel renovated its guest rooms and restaurants. As the final chapter of the project, we were in charge of a complete renovation of the first floor lobby, which is the face of the hotel.
Issues/Themes While retaining the Asakusa feel, we aimed to create a high-class lobby floor that was in line with the increase in ADR (average daily rate), thereby enhancing the hotel's brand and contributing to increased sales from accommodation and food and beverages.
Space Solution/Realization The concept of the lobby floor renovation is "ASAKUSA FOUR ROOMS." The charm of Asakusa is expressed in four spaces: the public lobby (First Lobby), the lobby for hotel guests only (Second Lobby), the passageway (Hanamichi) connecting the two lobbies, and a restaurant with a firewood symbol. The First Lobby Spatial Production global harmony, aiming to become a new landmark in Asakusa. The Second Lobby features a portable shrine storehouse, creating a space where you can experience the real Asakusa. The restaurant "GRILL DINING Takigibi" provides a place where you can enjoy food and performances cooked over a firewood. The Hanamichi is a dignified passageway space where customers take center stage.

Basic Information

Client Nippon View Hotel Co., Ltd.
Services Provided Design, Layout, Production, Construction (interior)
Our Team Direction: Taisuke Uegauchi
Design, Layout: Junichi Hasumi (restaurant, lounge), Rei Hirama (front desk, lobby)
Location Tokyo, Japan
Open December, 2017
Website https://www.viewhotels.co.jp/asakusa/
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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