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Namiki Yabusoba

The "evolutionary restoration" of the "long-established shop's goodwill" that has protected soba, people, and shops

  • Commercial Spaces
  • A raised tatami room in front of the counter. The space has been expanded while maintaining the previous atmosphere (above: old, below: new).

    A raised tatami room in front of the counter. The space has been expanded while maintaining the previous atmosphere (above: old, below: new).

  • The doma (earthen floor) allows you to see all the menu items, including soba noodles, snacks, and sake.

    The doma (earthen floor) allows you to see all the menu items, including soba noodles, snacks, and sake.

  • The earthen floor before reconstruction

    The earthen floor before reconstruction

  • The shop has made use of old materials, with a signboard made from plain wood grafts and a pure white plaster finish, giving the exterior a more stately appearance.

    The shop has made use of old materials, with a signboard made from plain wood grafts and a pure white plaster finish, giving the exterior a more stately appearance.

  • Namiki Yabusoba
  • The doma (earthen floor) allows you to see all the menu items, including soba noodles, snacks, and sake.
  • The earthen floor before reconstruction
  • The shop has made use of old materials, with a signboard made from plain wood grafts and a pure white plaster finish, giving the exterior a more stately appearance.

Photo: Nacása & Partners Inc.

About the Project

Overview This is a reconstruction of Namiki Yabusoba in Asakusa, a long-established soba restaurant founded in 1913.
This is one of the few remaining stores in Tokyo that embodies the sophistication of Edo. Customers are long-time regulars, soba lovers, and Tourism to Asakusa. It is a long-established store that is easy to enter even for first-time visitors, and offers simple and attentive service that is unique to Edo.
Issues/Themes Our goal is to create a store that will carry on the tradition of Namiki Yabusoba, which has protected soba, people, and the store, into future generations.
Space Solution/Realization In assisting this long-established restaurant at such an important juncture in its history, we thought together with the owner and came to the answer of "evolutionary restoration." We attempted to restore the restaurant using plain wood, gradually improving its usability and dimensions, so that the third-generation owner, Koji Hotta, could color it in his own way. Furthermore, by taking a deep understanding of the old store's ideas, we were able to create a new Namiki Yabu Soba that exudes the "atmosphere" that has been loved by customers up until now, even though it is a new building.

Basic Information

Client Fusako Hotta
Services Provided Design, Layout, Production, Construction
Project Leads at Tanseisha Design：KAMIGAICHI Taisuke
Awards "46th SDA Awards" Sign Design Excellence Award, Invited Jury Award/Aoki Jun Award
Location Tokyo, Japan
Opening Date November 2011
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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