Site Search
The "evolutionary restoration" of the "long-established shop's goodwill" that has protected soba, people, and shops
Photo: Nacása & Partners Inc.
Overview | This is a reconstruction of Namiki Yabusoba in Asakusa, a long-established soba restaurant founded in 1913. This is one of the few remaining stores in Tokyo that embodies the sophistication of Edo. Customers are long-time regulars, soba lovers, and Tourism to Asakusa. It is a long-established store that is easy to enter even for first-time visitors, and offers simple and attentive service that is unique to Edo. |
---|---|
Issues/Themes | Our goal is to create a store that will carry on the tradition of Namiki Yabusoba, which has protected soba, people, and the store, into future generations. |
Space Solution/Realization | In assisting this long-established restaurant at such an important juncture in its history, we thought together with the owner and came to the answer of "evolutionary restoration." We attempted to restore the restaurant using plain wood, gradually improving its usability and dimensions, so that the third-generation owner, Koji Hotta, could color it in his own way. Furthermore, by taking a deep understanding of the old store's ideas, we were able to create a new Namiki Yabu Soba that exudes the "atmosphere" that has been loved by customers up until now, even though it is a new building. |
Client | Fusako Hotta |
---|---|
Services Provided | Design, Layout, Production, Construction |
Our Team | Design:KAMIGAICHI Taisuke |
Awards | "46th SDA Awards" Sign Design Excellence Award, Invited Jury Award/Aoki Jun Award |
Location | Tokyo, Japan |
Open | November 2011 |
Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Kyoto Porta
Commercial Spaces at the entrance to Kyoto Station will be decorated with Kyoto's culture, seasons and traditional industries.
Nescafe Harajuku
The store has been renovated to create a warm atmosphere reminiscent of a coffee plantation, making it a place where sustainability can be felt.
SENSAI Flagship Store Shanghai
Kao's global luxury brand "SENSAI" brings its worldview to life in Shanghai, China
Wangfujing Xiyue Shopping Center
Redesigning the Beijing identity, targeting discerning young people
EDION Peace Wing Hiroshima
A new symbol of Hiroshima, a base facility that will generate excitement for the local area
Mori Building Digital Art Museum:
Epson TeamLab Borderless
"Museum without a map" by Mori Building and teamLab
Beppu Onsen Suginoi Hotel "SUGINOI BOWL & PARK"
An entertainment park with activities for all ages
Mimiu Honmachi store
Weaving a warm food scene with the theme of "anonymous sophistication"