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TOYOTA ARENA TOKYO 『ARENA SHOP』

Alvark Tokyo's first permanent official merchandise shop

  • Commercial Spaces
  • The indirect lighting behind the cash register expresses the colors of Alvark Tokyo, adding color to the atmosphere of the entire Arena Shop.

    The indirect lighting behind the cash register expresses the colors of Alvark Tokyo, adding color to the atmosphere of the entire Arena Shop.

  • The fixtures featuring Alvark Tokyo's mascot character Luke are prominently Spatial Production to create a welcoming atmosphere.

    The fixtures featuring Alvark Tokyo's mascot character Luke are prominently Spatial Production to create a welcoming atmosphere.

  • The design incorporates the lines of a basketball court and the wood grain of the court, while ALVARK's colors create the worldview of the ARENA SHOP.

    The design incorporates the lines of a basketball court and the wood grain of the court, while ALVARK's colors create the worldview of the ARENA SHOP.

  • Wall fixtures featuring player graphics and Alvark Tokyo's colors enhance the sense of excitement

    Wall fixtures featuring player graphics and Alvark Tokyo's colors enhance the sense of excitement

  • TOYOTA ARENA TOKYO 『ARENA SHOP』
  • The fixtures featuring Alvark Tokyo's mascot character Luke are prominently Spatial Production to create a welcoming atmosphere.
  • The design incorporates the lines of a basketball court and the wood grain of the court, while ALVARK's colors create the worldview of the ARENA SHOP.
  • Wall fixtures featuring player graphics and Alvark Tokyo's colors enhance the sense of excitement

Photography: RINO KOJIMA (This is the Lights.)

About the Project

Overview TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building.

The ARENA SHOP is the first permanent official merchandise shop for Alvark Tokyo, a men's professional basketball team in the B.LEAGUE Division 1, whose home arena is the TOYOTA ARENA TOKYO. Located next to the main entrance, it is easily visible to arena visitors, allowing you to feel the excitement of the arena from the start to the end of the show. The shop is also used for other shows, and plays a role in showing various aspects according to the shows being held at the arena.
Issues/Themes A flexible traffic flow plan that can be used for other events as well, and a layout and fixture configuration that takes into consideration the operability of product development.
The goal was to create a design that would allow customers to intuitively experience the world of basketball, spark an interest in basketball, and even turn them into fans of Alvark Tokyo.The narrow floor structure connects the two separate sales areas, promoting sales.
Space Solution/Realization The lighting plan allows for variable color scene settings, making it possible to create different looks to suit a variety of events. The world of basketball is expressed by marking the floor with basketball court lines and using materials for fixtures that are based on the wood used on actual courts.
The world of Alvark Tokyo Spatial Production through original sales fixtures that match items featuring Alvark Tokyo's mascot character "Luke" and sales fixtures that resemble actual player lockers. The player locker fixtures also serve as photo spots, and are designed to appeal to customers on social media.
The layout is streamlined, taking into consideration the shopping and operational flow lines that connect the narrow floor, and by utilizing signage, the excitement of the venue can be felt even while inside the shop.

Basic Information

Services Provided Area concept planning, Design, Layout, Production, Construction, Project Management
Project Leads at Tanseisha Design Direction: Yasuharu Sato
Design, Layout: Akira Endo
Production, Construction: Kengo Sakakibara, Shuto Sano, Atsushi Akiyama
Project Management: Aya Yashima

Total Direcion: Satoko Machida
Production Supervisor: Abe Tomoya
Overall Project Management: Ryosuke Nishino
Location Tokyo, Japan
Opening Date October 2025
Website https://www.toyota-arena-tokyo.jp/
Tag
Building owner Toyota Real Estate Co., Ltd.
Operating company Toyota Alvark Tokyo Co., Ltd.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Related Achievements

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

Providing a wide range of hospitality services to create an unprecedented premium viewing experience

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

The arena's top-class lounge where you can enjoy hotel-quality meals

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

A special lounge where you can watch the players entering and exiting the stadium up close

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

An open terrace where you can enjoy the excitement of the match and special hospitality at the same time

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

A lounge inspired by Tokyo's deep scenery where you can spend your time freely

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

A private space where friendships deepen and emotions rise

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『CONCESSION STAND』

TOYOTA ARENA TOKYO 『CONCESSION STAND』

A diverse food and beverage area to liven up your match

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』

TOYOTA ARENA TOKYO 『EVENT SPACE（ALVARK AREA） / SUSTAINABILITY AREA / MOBILITY･KIDS AREA』

Expressing the key themes of "TOYOTA ARENA TOKYO" - "SPORTS," "SUSTAINABILITY," and "MOBILITY"

  • Entertainment facilities