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A diverse food and beverage area to liven up your match
Photography: RINO KOJIMA (This is the Lights.)
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building. The ten food and beverage stalls located in the general concourse within the arena aim to attract new fan bases in addition to the core fans who are excited about the first newly built home arena for Alvark Tokyo, a member of the men's professional basketball league B.League Division 1.We were involved in creating stores that appeal to the club's original menu and originality, which will serve as the basis for the sponsor naming rights, including the official concept cafe ``ROOK Café'' for Alvark Tokyo's mascot character ``Luke,'' which is opening for the first time. |
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| Issues/Themes | The goal was to create a lively and enjoyable dining environment in a monochrome architectural concourse space with a predominantly white, black and grey environment and silver-coloured facilities. We also aim to create a store design that combines the high quality befitting a Tokyo arena. |
| Space Solution/Realization | Together with business owners and restaurant operators, we inspected several sports facilities around the country and held detailed discussions on what kind of store design we should create. With the theme of "STAND OUT! ICON," we incorporated different menu concepts for each store into the facade of each shop and the original logo and VI design to create "high-quality, eye-catching stores." The store facade was designed using materials that evoke the street vibe of basketball. In addition, a live kitchen was placed at the front of the store, expressing the excitement of the cooking scene and aiming to create a store that makes you want to eat. |
| Sustainable design | Circular design: 4earth materials were selected and implemented during the Execution Design stage. |
| Services Provided | Area concept planning, Design, Layout, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Design Direction, Design, Layout: Yasuharu Sato Design, Layout: Haruka Baba Logo and VI design: Yuka Watanabe, Kei Shimada Production, Construction: Kengo Sakakibara, Shuto Sano, Atsushi Akiyama, Tansei TDC Project Management: Yukari Suegara Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | Toyota Real Estate Co., Ltd. |
| Operating company | Toyota Alvark Tokyo Co., Ltd. |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』
An open terrace where you can enjoy the excitement of the match and special hospitality at the same time
TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』
A lounge inspired by Tokyo's deep scenery where you can spend your time freely
TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』
A private space where friendships deepen and emotions rise
TOYOTA ARENA TOKYO 『ARENA SHOP』
Alvark Tokyo's first permanent official merchandise shop
TOYOTA ARENA TOKYO 『EVENT SPACE(ALVARK AREA) / SUSTAINABILITY AREA / MOBILITY・KIDS AREA』
Expressing the key themes of "TOYOTA ARENA TOKYO" - "SPORTS," "SUSTAINABILITY," and "MOBILITY"