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- Panasonic Beauty SALON Ginza
Panasonic Beauty SALON Ginza
A salon that combines beauty appliance experience and brand promotion
- Business Spaces
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A high-grade, clean space based on the brand's colors of white and gold.
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We pursue comfort that can only be felt by actually visiting the store, such as the management methods that keep experience items clean and the selection of materials for parts that come into contact with the skin.
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A reservation-only premium beauty treatment floor with a chic and calm design for relaxation.
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The existing building will be renovated to Spatial Production a striking new façade that sparkles in the Ginza area.
Photo: RINO KOJIMA (This is the Lights.)
About the Project
| Overview | This is the brand's first product experience salon, where the entire lineup of beauty appliances "Panasonic Beauty" is available. The facility's concept is to provide busy women in their 20s to 40s with the opportunity to "do self-beauty treatments using beauty appliances," and each floor from the 1st to 4th floor offers different experience times and services. Since beauty appliances come into direct contact with hair and skin, the space is designed to emphasize cleanliness while also providing a luxurious feel. |
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| Issues/Themes | Usually, beauty appliances are used at home without being seen by others. The biggest challenge was how to promote the product by showing scenes of women trying it out while minimizing the "stress of being seen" that they felt. |
| Space Solution/Realization | The lower floors are self-experienced, allowing for a quick touch-and-try experience, with the aim of promoting the salon by encouraging more women to try it out. The upper floors are premium esthetic experience floors, where customers can make reservations for more thorough, in-depth experiences and receive custom-made services. By clearly offering different experience options on each floor and letting women choose the experience for themselves, we have created a salon that is stress-free and easy to drop in to. |
Basic Information
| Client | Panasonic Corporation |
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| Services Provided | Planning, Design, Layout, Production, Construction |
| Our Team | Direction: Satoko Machida Project Management: Ryosuke Nishino Planning: Ako Tatematsu, Ayumi Takahashi Design, Layout: Yume Yoneyama Production, Construction: Keisuke Miyake |
| Awards | Selected for the "DSA KUKAN DESIGN AWARD 2018" |
| Location | Tokyo, Japan |
| Open | September 2017 |
| Website | http://panasonic.jp/beauty/salon.html |
| Tag |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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