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- Yonex Osaka Showrooms
Yonex Osaka Showrooms
A brand hub aiming to revitalize the sports market and expand Yonex fan base
- Business Spaces
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The entrance gate, which will be the face of the facility, will have a cool design based on silver, highlighting the design of the gear and the hot side of sports.
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The Branding Hall can be used for a variety of purposes, including sporting events and watching games.
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"Innovation Exhibition" that showcases the latest technologies packed into gear
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An impressive display of gear surrounds the innovation exhibit. Badminton, tennis, and soft tennis exhibition areas
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Snowboard and road bike exhibition area
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Display area for shoes, bags and clothing
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Service corner offering stringing services, embroidery services, and shoe fitting services
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Tennis test space (badminton test space also available)
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Golf test space
Photo: Nacása & Partners Inc.
About the Project
| Overview | This is the third Showrooms opened worldwide by global sports brand Yonex Co., Ltd., whose purpose (management philosophy) is to "contribute to the world with original technology and the best products." The Yonex Osaka Showrooms will open in the Kansai region, which attracts many customers from Japan and abroad, in time for the 2025 Osaka-Kansai Expo, and will communicate the latest information and brand message directly to customers, helping to create new Yonex fans. |
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| Issues/Themes | To communicate in an easy-to-understand manner Yonex's "commitment to manufacturing," "latest technology," "the joy of sports," and "diverse services to support players," thereby revitalizing the sports market and expanding the number of Yonex fans. |
| Space Solution/Realization | With the aim of improving brand value as a challenge, the entrance displays innovative products and the latest topics. At the back, there is a table in the center that tells the story of Yonex's innovation, and visitors can experience Yonex's "commitment to manufacturing" and "latest technology" while also being able to pick up Yonex's latest products in each corner. This has created a purchasing experience where customers "recognize → empathize → purchase → become a fan." |
| Design for Environment | 3R design: By leaving the floor as the OA floor base, finishing materials are no longer necessary, which also leads to cost savings. |
Basic Information
| Client | Yonex Co., Ltd. |
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| Services Provided | Design, Layout, Production, Construction |
| Project Leads at Tanseisha | Design Direction: Nomura Kazuki Design, Layout: Kaneko Hanae Production, Construction: Kenji Iwasaki, Tomonori Imamura Project Management: Maho Sawaguri, Yuki Nakanishi, Kato Kagen, Sakura Kamisaka |
| Location | Osaka, Japan |
| Opening Date | December 2024 |
| Website | https://www.yonex-showroom.com/tokyo-showroom/osaka/index.html |
| Tag |
Design, Layout
Hanae Kaneko
After studying interior design and Graphic Design as a student, he joined Tanseisha. Utilizing his visual composition skills, he gained experience in a wide range of fields, from commercial facilities to exhibition facilities. He strives to create spaces that have an exciting experience story.
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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