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Shibuya Hikarie ShinQs Switch Room

A new restroom that supports women's various "switches"

  • Commercial Spaces

ShinQs, Produce by Tokyu Department Store, is a "shopping facility for adult women" located inside Shibuya Hikarie, at the east exit of Shibuya Station. The "Switch Rooms" spread across six floors are unprecedented restrooms designed as spaces for adult women to switch on and off, with each floor based on a different theme. This project began with the desire to bring adult women back to Shibuya, and Tanseisha has been assisting with it from the planning and conception stage. We introduce the project led by a female team to realize this "Switch Room" for women.

  • The Switch Room turns on the curiosity and excitement of women who never forget their sense of fun.

    The Switch Room turns on the curiosity and excitement of women who never forget their sense of fun.

  • Each of the 6 floors has a different entrance design, allowing you to enjoy choosing your favorite Switch Room.

    Each of the 6 floors has a different entrance design, allowing you to enjoy choosing your favorite Switch Room.

  • A special members-only lounge where you can switch off from your active daily routine and switch on for relaxation

    A special members-only lounge where you can switch off from your active daily routine and switch on for relaxation

  • A baby rest room for women who value both the joys of being a woman and the joys of raising children.

    A baby rest room for women who value both the joys of being a woman and the joys of raising children.

  • Shibuya Hikarie ShinQs Switch Room
  • Each of the 6 floors has a different entrance design, allowing you to enjoy choosing your favorite Switch Room.
  • A special members-only lounge where you can switch off from your active daily routine and switch on for relaxation
  • A baby rest room for women who value both the joys of being a woman and the joys of raising children.

Photo: PIPS inc.

About the Project

Overview The "Switch Room" is a new space that goes beyond a restroom and has just opened in the Shibuya Hikarie commercial facility ShinQs. This facility is more than just a restroom, it is a symbolic space for ShinQs that supports the various switches that adult women desire, such as the ON⇔OFF switch, the everyday⇔the extraordinary switch.
Issues/Themes In Shibuya, where there is a shortage of restrooms, our goal was to create a new, hospitable restroom that would attract customers to Shibuya Hikarie and ShinQs and increase the length of time they spend in the store.
Space Solution/Realization A project team was formed with women of similar age and sensitivity to the facility's target customer demographic, and the project was carried out while placing importance on a sense of "what we actually want." The theme for each floor was derived from the floor merchandising on all six floors, and different designs and mechanisms were proposed for each. By designing a place where the mind and body can experience the surprise and comfort of a "switch," an unprecedented rest space was realized.

Basic Information

Client Tokyu Department Store Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, Production, Construction
Project Leads at Tanseisha Planning: Hanako Higashinakagawa
Design, Layout: Satoko Machida, Maki Yoshida
Awards "6th Kids Design Award"
Selected for the "Space Design Award 2012"
Selected for the 46th SDA Award
Location Tokyo, Japan
Opening Date April, 2012
Website http://www.tokyu-dept.co.jp/shinqs/about/panorama.html/
Tag

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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