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- Shibuya Hikarie ShinQs Switch Room
Shibuya Hikarie ShinQs Switch Room
A new restroom that supports women's various "switches"
- Commercial Spaces
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The Switch Room turns on the curiosity and excitement of women who never forget their sense of fun.
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Each of the 6 floors has a different entrance design, allowing you to enjoy choosing your favorite Switch Room.
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A special members-only lounge where you can switch off from your active daily routine and switch on for relaxation
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A baby rest room for women who value both the joys of being a woman and the joys of raising children.
Photo: PIPS inc.
About the Project
| Overview | The "Switch Room" is a new space that goes beyond a restroom and has just opened in the Shibuya Hikarie commercial facility ShinQs. This facility is more than just a restroom, it is a symbolic space for ShinQs that supports the various switches that adult women desire, such as the ON⇔OFF switch, the everyday⇔the extraordinary switch. |
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| Issues/Themes | In Shibuya, where there is a shortage of restrooms, our goal was to create a new, hospitable restroom that would attract customers to Shibuya Hikarie and ShinQs and increase the length of time they spend in the store. |
| Space Solution/Realization | A project team was formed with women of similar age and sensitivity to the facility's target customer demographic, and the project was carried out while placing importance on a sense of "what we actually want." The theme for each floor was derived from the floor merchandising on all six floors, and different designs and mechanisms were proposed for each. By designing a place where the mind and body can experience the surprise and comfort of a "switch," an unprecedented rest space was realized. |
Basic Information
| Client | Tokyu Department Store Co., Ltd. |
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| Services Provided | Facility Concept Planning, Design, Layout, Production, Construction |
| Our Team | Planning: Hanako Higashinakagawa Design, Layout: Reiko Machida, Maki Yoshida |
| Awards | "6th Kids Design Award" Selected for the "Space Design Award 2012" Selected for the 46th SDA Award |
| Location | Tokyo, Japan |
| Open | April, 2012 |
| Website | http://www.tokyu-dept.co.jp/shinqs/about/panorama.html/ |
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*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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