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- TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
- Commercial Spaces
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A lounge space where you can see off the players before the match
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Opposite the players' route are signage and a buffet counter
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Line lighting extends from the path of players across the glass, and the arena logo is displayed prominently on the ceiling.
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A vector that Spatial Production the players as they head into the match
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Spatial Production lighting creates an uplifting atmosphere throughout the lounge
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The lounge is a dynamic space with a gentle curve.
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Arena's A mark on the edge of the big table
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PLAYERS LOUNGE seen from the common area
Photo: Taichi Misonoo
About the Project
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building. In the PLAYERS LOUNGE, where players can be seen from close range through glass as they head to the court from the locker room, we were conscious of creating a "runway" to highlight the main players. The radially spreading line lighting on the ceiling and the vector graphics on the floor that draw an arc and indicate the line of movement act as a Spatial Production device to heighten the sense of exhilaration for users, and we designed a space that makes the experience here even more special. |
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| Issues/Themes | This is a lounge that is almost unprecedented in Japan, and there is no benchmark for what kind of space we should aim for, so we designed it in a way that clearly conveys the characteristics and value of this place to users. |
| Space Solution/Realization | After careful Spatial Production and repeated verification of the functional layout to clarify the main focus, we created a space that directly expresses an impactful production and a spatial design that enhances the sense of excitement, creating a sense of anticipation for users.By locating the player flow line and the buffet counter opposite each other and connecting them with the space where they stay, we have created a zoning that achieves both the comfort of lounge users and the excitement of players entering and leaving the stadium. |
Basic Information
| Services Provided | Area concept planning, Design, Layout, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Design Direction: Miyamoto Atsuki Design, Layout: Mitsuoka Sato Production, Construction: Minoshima Taketo, Hara Moeko, Araki Naoya, Lama Kalasang Project Management: Ryosuke Suzuki Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | TOYOTA FUDOSAN CO., LTD. |
| Operating company | TOYOTA ALVARK TOKYO CORPORATION |
Design Direction
Atsuki Miyamoto
He designs in a wide range of fields, including corporate promotional facilities, SCs, large commercial facilities such as department stores, character shops, lounges, airport-related facilities, etc. He also designs and produces origami art objects, and is involved in a variety of creative activities beyond just spatial design, such as producing and Direction our own Video content.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
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Total Direcion
Satoko Machida
He has gained creative experience in a wide range of fields, including bustling Commercial Spaces, comfortable office spaces, and corporate museums incorporating digital Spatial Production. He launched the "Visual Design Unit," a creative team that aims to create spatial experiences with a focus on "visuals," and is expanding his design field while actively collaborating with creators from different fields. He aims to create "hospitably designed spaces" that generate empathy and convey a message.
Main Achievements
Production Supervisor
Tomoya Abe
He is in charge of the construction of a variety of spaces, including commercial spaces (retail, brands), Hospitality Spaces (hotels), Public Spaces (stations), and Business Spaces (offices, museums). Regardless of the genre, he promotes construction while coordinating with all parties involved.
Main Achievements