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- TOYOTA ARENA TOKYO 『ART DIRECTION』
TOYOTA ARENA TOKYO 『ART DIRECTION』
Drawing "TOYOTA ARENA TOKYO" with trending artists
- Commercial Spaces
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"Actors and the Stage" by Dai Tamura: Wallpaper art based on the spatial concept of "OEDO" that also touches on the essence of "TOYOTA ARENA TOKYO"
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"JAM" Keeenue: The only mural art in the facility, painted directly on the 4th floor concourse
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"Echoes in the Isometric City" by Zajiro: Wall art around places associated with Alvark Tokyo
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"Ball" and "Hoop" by Shinji Hiide: Close-up photographic art featuring basketballs and goals
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"Drive" and 15 other works by Dai Tamura: Framed art focusing on various basketball techniques
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"FL'A'ME" and two other works by Dai Tamura: Framed art expressing Alvark Tokyo's memorable "moments" and the energy of the team
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"The Spark" by Atsuki Miyamoto: Origami art inspired by a throw that is sucked into the goal
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Alvark Tokyo Club House entrance: A collage of photos from Alvark Tokyo's historic moments
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Alvark Tokyo Club House hallway: This season's roster uniforms are displayed
Photography: RINO KOJIMA (This is the Lights.), Hatano Koki
About the Project
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, built around the themes of sports, mobility, and sustainability, based on the concept of "Betting on Possibilities." We were involved in creating spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the themes of "the exhilaration of various entertainment including sports," "a refined and genuine sense of quality," and "a fusion of the essence of Tokyo," creating a highly satisfying Hospitality Spaces throughout the building. In Art Direction work for the hospitality area, the entire concourse, and the office building of TOYOTA ARENA TOKYO, we considered the themes and artists to be conveyed in each area, as well as the location and method of exhibition, and coordinated the entire project based on the overall concept. We aimed to create art that is unique to TOYOTA ARENA TOKYO. |
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| Issues/Themes | As art that adds color to TOYOTA ARENA TOKYO, we will curate it by taking a bird's-eye view of the added value of TOYOTA ARENA TOKYO as a whole. Since art does not have a blueprint and is often "unseen until it is complete," it is important to smoothly build a relationship of trust between the artist and the customer. |
| Space Solution/Realization | The concept of the art was "to speak, to be written, to walk together," and the aim was for Art Direction to further reinforce the concept of "TOYOTA ARENA TOKYO," which is "to bet on possibilities." A workshop was held to gather the various thoughts of customers and clarify the purpose of the art, as well as the theme and target audience that they wanted to convey. Trending artists were curated around the theme that was decided upon at the workshop. Furthermore, by sharing the keywords, background, and thoughts decided upon in the workshop in detail with each artist and holding repeated discussions, we were able to create art that was highly satisfying for both customers and artists, leading to the creation of added value for TOYOTA ARENA TOKYO as a whole. |
| Sustainable design | Regional design: Some of the art represents various regions associated with Alvark Tokyo, expressing gratitude to the places that have supported them up until now and hopes for their success in new areas. |
Basic Information
| Services Provided | Design, Layout, Art Direction, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Art Direction: Nakayama Mayu Exhibition Planning: Nakajima Kazumi Design Direction: Satoko Machida Design, Layout: Mitsuoka Sato Production, Construction: Yoshiyuki Inoue, Mao Murakami Project Management: Ryosuke Suzuki, Kaito Mori Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | TOYOTA FUDOSAN CO., LTD. |
| Operating company | TOYOTA ALVARK TOKYO CORPORATION |
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Related Achievements
PokéPark Kanto - Cyperus Town
The first permanent outdoor Pokémon facility. A "town" area where new encounters will be born.
(Our design and construction scope: Fountain / Streetlights / Wagon / Flower Bridge / Pokémon Center interior and Spatial Production / Friendly Shop interior / Phantom Wings stone statue / Construction of Pokémon habitats in various locations)
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PokéPark Kanto: Pokémon Forest
The first permanent outdoor Pokémon facility. A lush "forest" area where many Pokémon live. (Our design and construction scope: Signage / Construction of Pokémon habitats in various locations)
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PokéPark Kanto - PokéPark Entrance Plaza
The first permanent outdoor Pokémon facility. Adventure through forests and towns inhabited by over 600 Pokémon.
(Our design and construction scope: PokePark Kanto "The Five Friends" Welcome Sign / Poké Ball / Battle Court floor Spatial Production / Interior, decoration, and Spatial Production in various locations)
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Fukuoka Anpanman Children's Museum in Mall "Cloud Plaza"
To commemorate the facility's 10th anniversary, we have reopened a renovated area where children can have 100% more fun!
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Yaesu Ishikawa Terrace
Enjoy Ishikawa's rich nature and traditions as if you were traveling
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TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
- Entertainment facilities
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
- Entertainment facilities
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
- Entertainment facilities