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TOYOTA ARENA TOKYO 『ART DIRECTION』

Drawing "TOYOTA ARENA TOKYO" with trending artists

  • Commercial Spaces
  • "Actors and the Stage" by Dai Tamura: Wallpaper art based on the spatial concept of "OEDO" that also touches on the essence of "TOYOTA ARENA TOKYO"

    "Actors and the Stage" by Dai Tamura: Wallpaper art based on the spatial concept of "OEDO" that also touches on the essence of "TOYOTA ARENA TOKYO"

  • "JAM" Keeenue: The only mural art in the facility, painted directly on the 4th floor concourse

    "JAM" Keeenue: The only mural art in the facility, painted directly on the 4th floor concourse

  • "Echoes in the Isometric City" by Zajiro: Wall art around places associated with Alvark Tokyo

    "Echoes in the Isometric City" by Zajiro: Wall art around places associated with Alvark Tokyo

  • "Ball" and "Hoop" by Shinji Hiide: Close-up photographic art featuring basketballs and goals

    "Ball" and "Hoop" by Shinji Hiide: Close-up photographic art featuring basketballs and goals

  • "Drive" and 15 other works by Dai Tamura: Framed art focusing on various basketball techniques

    "Drive" and 15 other works by Dai Tamura: Framed art focusing on various basketball techniques

  • "FL'A'ME" and two other works by Dai Tamura: Framed art expressing Alvark Tokyo's memorable "moments" and the energy of the team

    "FL'A'ME" and two other works by Dai Tamura: Framed art expressing Alvark Tokyo's memorable "moments" and the energy of the team

  • "The Spark" by Atsuki Miyamoto: Origami art inspired by a throw that is sucked into the goal

    "The Spark" by Atsuki Miyamoto: Origami art inspired by a throw that is sucked into the goal

  • Alvark Tokyo Club House entrance: A collage of photos from Alvark Tokyo's historic moments

    Alvark Tokyo Club House entrance: A collage of photos from Alvark Tokyo's historic moments

  • Alvark Tokyo Club House hallway: This season's roster uniforms are displayed

    Alvark Tokyo Club House hallway: This season's roster uniforms are displayed

  • TOYOTA ARENA TOKYO 『ART DIRECTION』
  • "JAM" Keeenue: The only mural art in the facility, painted directly on the 4th floor concourse
  • "Echoes in the Isometric City" by Zajiro: Wall art around places associated with Alvark Tokyo
  • "Ball" and "Hoop" by Shinji Hiide: Close-up photographic art featuring basketballs and goals
  • "Drive" and 15 other works by Dai Tamura: Framed art focusing on various basketball techniques
  • "FL'A'ME" and two other works by Dai Tamura: Framed art expressing Alvark Tokyo's memorable "moments" and the energy of the team
  • "The Spark" by Atsuki Miyamoto: Origami art inspired by a throw that is sucked into the goal
  • Alvark Tokyo Club House entrance: A collage of photos from Alvark Tokyo's historic moments
  • Alvark Tokyo Club House hallway: This season's roster uniforms are displayed

Photography: RINO KOJIMA (This is the Lights.), Hatano Koki

About the Project

Overview TOYOTA ARENA TOKYO is Japan's premier entertainment complex, built around the themes of sports, mobility, and sustainability, based on the concept of "Betting on Possibilities." We were involved in creating spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan.
The design is based on the themes of "the exhilaration of various entertainment including sports," "a refined and genuine sense of quality," and "a fusion of the essence of Tokyo," creating a highly satisfying Hospitality Spaces throughout the building.

In Art Direction work for the hospitality area, the entire concourse, and the office building of TOYOTA ARENA TOKYO, we considered the themes and artists to be conveyed in each area, as well as the location and method of exhibition, and coordinated the entire project based on the overall concept. We aimed to create art that is unique to TOYOTA ARENA TOKYO.
Issues/Themes As art that adds color to TOYOTA ARENA TOKYO, we will curate it by taking a bird's-eye view of the added value of TOYOTA ARENA TOKYO as a whole.
Since art does not have a blueprint and is often "unseen until it is complete," it is important to smoothly build a relationship of trust between the artist and the customer.
Space Solution/Realization The concept of the art was "to speak, to be written, to walk together," and the aim was for Art Direction to further reinforce the concept of "TOYOTA ARENA TOKYO," which is "to bet on possibilities."
A workshop was held to gather the various thoughts of customers and clarify the purpose of the art, as well as the theme and target audience that they wanted to convey. Trending artists were curated around the theme that was decided upon at the workshop. Furthermore, by sharing the keywords, background, and thoughts decided upon in the workshop in detail with each artist and holding repeated discussions, we were able to create art that was highly satisfying for both customers and artists, leading to the creation of added value for TOYOTA ARENA TOKYO as a whole.
Sustainable design Regional design: Some of the art represents various regions associated with Alvark Tokyo, expressing gratitude to the places that have supported them up until now and hopes for their success in new areas.

Basic Information

Services Provided Design, Layout, Art Direction, Production, Construction, Project Management
Project Leads at Tanseisha Art Direction: Nakayama Mayu
Exhibition Planning: Nakajima Kazumi
Design Direction: Satoko Machida
Design, Layout: Mitsuoka Sato
Production, Construction: Yoshiyuki Inoue, Mao Murakami
Project Management: Ryosuke Suzuki, Kaito Mori

Total Direcion: Satoko Machida
Production Supervisor: Abe Tomoya
Overall Project Management: Ryosuke Nishino
Location Tokyo, Japan
Opening Date October 2025
Website https://www.toyota-arena-tokyo.jp/
Tag
Building owner Toyota Real Estate Co., Ltd.
Operating company Toyota Alvark Tokyo Co., Ltd.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

Related Achievements

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

TOYOTA ARENA TOKYO 『HOSPITALITY AREA』

Providing a wide range of hospitality services to create an unprecedented premium viewing experience

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』

The arena's top-class lounge where you can enjoy hotel-quality meals

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』

A special lounge where you can watch the players entering and exiting the stadium up close

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』

An open terrace where you can enjoy the excitement of the match and special hospitality at the same time

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』

A lounge inspired by Tokyo's deep scenery where you can spend your time freely

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

TOYOTA ARENA TOKYO 『SUITE / CHAMPAGNE COLLET PARTY LOUNGE』

A private space where friendships deepen and emotions rise

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『ARENA SHOP』

TOYOTA ARENA TOKYO 『ARENA SHOP』

Alvark Tokyo's first permanent official merchandise shop

  • Entertainment facilities
 TOYOTA ARENA TOKYO 『CONCESSION STAND』

TOYOTA ARENA TOKYO 『CONCESSION STAND』

A diverse food and beverage area to liven up your match

  • Entertainment facilities