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A private space where friendships deepen and emotions rise
Photo: Taichi Misonoo
| Overview | TOYOTA ARENA TOKYO is Japan's premier entertainment complex, themed around sports, mobility, and sustainability, and based on the concept of "Betting on Possibilities." We were involved in creating the spaces in multiple areas, with the aim of developing a new "sports spectator culture" in Japan. The design is based on the idea of "combining the exhilaration of various forms of entertainment, including sports, with a sophisticated, authentic, high-quality feel and the essence of Tokyo," and has created Hospitality Spaces that will satisfy visitors throughout the entire building. Located on the third floor of the Hospitality Area, the private room zone consisting of 16 suites and the Champagne Collet Party Lounge is a private space that can also be rented for business use, with a calm space designed to deepen friendships, creating a comfortable and special atmosphere.The view from the bowl side was also taken into consideration, creating a design that emphasizes the special atmosphere of the Hospitality Area. |
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| Issues/Themes | We had to consider what characteristics to give to the floors of the multi-layered arena, and how to position them within the overall structure, taking into account their balance. We approached the design after discussing the needs of users and the value that should be provided. |
| Space Solution/Realization | The spatial design was designed to enhance the sense of excitement felt when looking out over the court and center-hung screen from inside the room. The CHAMPAGNE COLLET PARTY LOUNGE has a distinctive landing floor that conveys a sense of exhilaration and exclusivity when entering, and indirect lighting enhances the atmosphere for users to deepen their friendships. The 16 suites have two layout patterns, allowing guests to deepen their friendships in a relaxed atmosphere and enjoy meals and watching the game. |
| Services Provided | Area concept planning, Design, Layout, Production, Construction, Project Management |
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| Project Leads at Tanseisha | Design Direction: Miyamoto Atsuki Design, Layout: Mitsuoka Sato Production, Construction: Minoshima Taketo, Hara Moeko, Araki Naoya, Lama Kalasang Project Management: Ryosuke Suzuki Total Direcion: Satoko Machida Production Supervisor: Abe Tomoya Overall Project Management: Ryosuke Nishino |
| Location | Tokyo, Japan |
| Opening Date | October 2025 |
| Website | https://www.toyota-arena-tokyo.jp/ |
| Tag | |
| Building owner | TOYOTA FUDOSAN CO., LTD. |
| Operating company | TOYOTA ALVARK TOKYO CORPORATION |
Design Direction
Atsuki Miyamoto
He designs in a wide range of fields, including corporate promotional facilities, SCs, large commercial facilities such as department stores, character shops, lounges, airport-related facilities, etc. He also designs and produces origami art objects, and is involved in a variety of creative activities beyond just spatial design, such as producing and Direction our own Video content.
Main Achievements
*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.
Yaesu Ishikawa Terrace
Enjoy Ishikawa's rich nature and traditions as if you were traveling
TOYOTA ARENA TOKYO 『HOSPITALITY AREA』
Providing a wide range of hospitality services to create an unprecedented premium viewing experience
TOYOTA ARENA TOKYO 『TOYOTA PREMIUM LOUNGE』
The arena's top-class lounge where you can enjoy hotel-quality meals
TOYOTA ARENA TOKYO 『PLAYERS LOUNGE』
A special lounge where you can watch the players entering and exiting the stadium up close
TOYOTA ARENA TOKYO 『JAPAN AIRLINES TERRACE SUITE』
An open terrace where you can enjoy the excitement of the match and special hospitality at the same time
TOYOTA ARENA TOKYO 『JAPAN AIRLINES LOUNGE』
A lounge inspired by Tokyo's deep scenery where you can spend your time freely
TOYOTA ARENA TOKYO 『ARENA SHOP』
Alvark Tokyo's first permanent official merchandise shop
TOYOTA ARENA TOKYO 『CONCESSION STAND』
A diverse food and beverage area to liven up your match
Total Direcion
Satoko Machida
He has gained creative experience in a wide range of fields, including bustling Commercial Spaces, comfortable office spaces, and corporate museums incorporating digital Spatial Production. He launched the "Visual Design Unit," a creative team that aims to create spatial experiences with a focus on "visuals," and is expanding his design field while actively collaborating with creators from different fields. He aims to create "hospitably designed spaces" that generate empathy and convey a message.
Main Achievements
Production Supervisor
Tomoya Abe
He is in charge of the construction of a variety of spaces, including commercial spaces (retail, brands), Hospitality Spaces (hotels), Public Spaces (stations), and Business Spaces (offices, museums). Regardless of the genre, he promotes construction while coordinating with all parties involved.
Main Achievements