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Sushiro Futuristic Expo Store

This provides an enjoyable opportunity to learn about sustainable marine resources so that we can continue to enjoy delicious sushi in the future.

  • Commercial Spaces
  • The exterior design incorporates the greenery of the "Forest of Tranquility" as a borrowed landscape, realizing Spatial Production of a lush green space that evokes the image of "a future where you can enjoy fresh, delicious sushi even in the middle of a forest."

    The exterior design incorporates the greenery of the "Forest of Tranquility" as a borrowed landscape, realizing Spatial Production of a lush green space that evokes the image of "a future where you can enjoy fresh, delicious sushi even in the middle of a forest."

  • The store displays Video of fish and other marine life on an LED screen installed on the exterior to convey that it is a store that sells seafood.

    The store displays Video of fish and other marine life on an LED screen installed on the exterior to convey that it is a store that sells seafood.

  • Equipped with a large touch display called "DigiRo," this experiential space allows visitors to learn about the challenges and technologies supporting the sustainability of fisheries resources in a fun way.

    Equipped with a large touch display called "DigiRo," this experiential space allows visitors to learn about the challenges and technologies supporting the sustainability of fisheries resources in a fun way.

  • The "UNI CATCH GAME," an all-participation game and original content from the Expo, creates a sense of unity and dynamism within the store.

    The "UNI CATCH GAME," an all-participation game and original content from the Expo, creates a sense of unity and dynamism within the store.

  • In the waiting area, Video of schools of fish creates an immersive experience, fostering a desire to enter the restaurant.

    In the waiting area, Video of schools of fish creates an immersive experience, fostering a desire to enter the restaurant.

  • You can enjoy sushi made with seafood raised through land-based aquaculture or complete aquaculture.

    You can enjoy sushi made with seafood raised through land-based aquaculture or complete aquaculture.

  • The seating area is designed to evoke the image of "a future where, thanks to technological advancements, you can enjoy delicious sushi even in the middle of a forest."

    The seating area is designed to evoke the image of "a future where, thanks to technological advancements, you can enjoy delicious sushi even in the middle of a forest."

  • The building uses Yoshino cedar, a locally sourced material from the Kinki region, as a structural material.

    The building uses Yoshino cedar, a locally sourced material from the Kinki region, as a structural material.

  • Sushiro Futuristic Expo Store
  • The store displays Video of fish and other marine life on an LED screen installed on the exterior to convey that it is a store that sells seafood.
  • Equipped with a large touch display called "DigiRo," this experiential space allows visitors to learn about the challenges and technologies supporting the sustainability of fisheries resources in a fun way.
  • The "UNI CATCH GAME," an all-participation game and original content from the Expo, creates a sense of unity and dynamism within the store.
  • In the waiting area, Video of schools of fish creates an immersive experience, fostering a desire to enter the restaurant.
  • You can enjoy sushi made with seafood raised through land-based aquaculture or complete aquaculture.
  • The seating area is designed to evoke the image of "a future where, thanks to technological advancements, you can enjoy delicious sushi even in the middle of a forest."
  • The building uses Yoshino cedar, a locally sourced material from the Kinki region, as a structural material.

Photo: TAKUMI HAYASHI

About the Project

Overview Based on the concept of "From conveyor belt sushi to sustainable sushi - The future of sushi restaurants 2050," this restaurant aims to preserve marine resources for the future and continue providing sushi, and has challenged itself to use only farmed fish in its restaurants. In addition to delicious sushi, it also provides customers with the opportunity to learn about sustainable marine resources through its menu and games.
Issues/Themes To propose a shift from natural to farmed fisheries resources, demonstrate how farmed seafood can be provided as safe, secure, and delicious food, and to suggest a future for food through sustainable fisheries resource initiatives.
Space Solution/Realization The design theme is "Forest SUSHI Restaurant." In a space envisioned as "a future where delicious sushi can be enjoyed even in the forest thanks to technological advancements," the restaurant uses videos and Video to introduce the future of sushi and fishing, creating a place where people can think about the future of fishing and the planet through the seafood they are consuming while eating sushi.
Sustainable design 3R Design: The structural and interior materials used were designed with reuse in mind after the Expo closed.

Basic Information

Client FOOD & LIFE COMPANIES Co., Ltd.
Services Provided Facility Concept Planning, Design, Layout, Production, Construction, experiential content planning and production, Website Design, Project Management: TANSEISHA Co., Ltd.
Design Collaboration: Unplugged Design Inc.
Architectural Design: Eee works Inc.
Building Work: Onokom Co., Ltd.
Project Leads at Tanseisha Creative Direction: Yohei Minoura
Facility Concept Planning: Erika Morita
Experience content Produce: Shinya Nayuki
Execution Design: Taisei Ogura
Production, Construction: Shohei Kimura, Chiaki Yamaguchi
Project Management: Yu Kanai, Mayu Iida
Awards "44th Display Industry Award (2025)" Display Industry Encouragement Award (Japan Display Industry Association Award) and NDF Special Award Silver Prize
Location Osaka, Japan
Opening Date April 2025
Website https://www.akindo-sushiro.co.jp/expo2025
Tag
Yohei Minoura

Creative Direction

Yohei Minoura

In his previous job, he gained experience in designing exhibition booths and office furniture, and joined Tanseisha in 2003. He is in charge of creating spaces in a wide range of areas, from large commercial facilities to Showrooms, mainly focusing on specialty stores such as restaurants and retail shops. He has also worked on brand development for specialty store chains and development activities in the Tohoku region, and excels at comprehensive creative work that goes beyond Design, Layout, including project Produce.

Main Achievements

Sushiro Future Expo Store, Sushiro stores nationwide, Skylark brand stores, ROYAL MARIN COURT (inside Umihotaru), NATURAL LAWSON & food Kurkku/kurkku CAVE, Yaesu Underground Shopping Mall Post Office, and others.

*The shared information and details of the project is accurate as of the date they were posted. There may have been unannounced changes at a later date.

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